I think it’s fair to say that this is one of the least expected collaborations of the year!
Whilst it is certainly surprising the Britain’s foremost weather service has teamed up with an eco-concious clothing label, I’m glad it happened because the shirts are rather cool, and since us Brits are obsessed with the weather it makes perfect sense that we’d want to wear shirts about the weather too. Clearly quite a few of the designs are based upon the symbols that we’re all used to seeing being pointed at by weather men and women, sometimes with a bit of a twist, but I think my favourite might be the exploded weather vane graphic. They’re all available at Rapanui Clothing now.
I’ve included the press release after the jump.
The Met Office team with Rapanui to launch range of weather related eco clothing
The Met Office has released a new range of weather related eco clothing made by leading UK eco fashion brand Rapanui.
The collection features a range of bold weather related designs inspired by the imagery, science and history of the Met Office and is made using eco fabrics in a wind powered factory.
Mart Drake-Knight co-founder and designer at Rapanui said:
“The Met Office is the international authority on climate change research, as well as being our national weather service that provides weather forecasts that we can trust and rely on.”
“At Rapanui we think that it’s not that people don’t care about climate and the environment, it’s just that they don’t know where to start when it comes to organic, ethical or low carbon alternatives. Our brand is about making eco fashion cool and accessible. We were delighted when we were invited to design these Met Office t-shirts. I think as well as being a nod to the Met Office’s heritage and expertise, we managed to add a bit of ‘Britishness’ and humour to capture the spirit of ‘the weather’ as a subject.”
The collaboration builds on the successes of the first range of t-shirts launched in May 2011.
Luke Green from the Met Office said:
“Weather fascinates everybody and this clothing provide a fun way of reaching new audiences about the work the Met Office does. We are delighted to be working with Rapanui again to design and produce this new collection which is the first step in developing new collaborations to promote our brand.”
T-shirts are available online via the Rapanui website www.rapanuiclothing.com/metoffice