Cool pocket tees from Heft

by Andy on March 3, 2012

heft pocket t-shirts





The humble pocket tee doesn’t really get a lot of love nowadays, possibly because everyone has worked out that the pocket isn’t particularly functional on a cotton t-shirt, but I quite like the idea of reinventing the item with the pocket being made the centre of attention. Heft is a new brand (only launched on Thursday) from one of the guys who works at UK streetwear giant Urban Industry, but it’s important to note that the two aren’t really connected, though Sean (Heft’s founder) will be using the Urban Industry shipping system to ensure that postage costs are kept low and secure, so customers will get the benefits of their system with the feel good factor of buying from a guy with a dream of selling t-shirts with cool patterned pockets on them.

The tees are £24.99 each and available now at Heft.

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