Urban Hand got in touch to introduce themselves, and in the process they gave me a very nice overview of what the brand is all about:
we are a new clothing company based in Dublin, Ireland. We started trading at the end of last year and our original collection included t-shirts and hoodies for men. We concentrated mainly on logo placement designs to try and get the brand established. We expanded the range to include hats and caps as well as a range of t-shirts, hoodies and bags for women. We are now taking the next step along the road and are incorporating designs by young, up and coming Irish designers. After doing some research into the cotton and printing industries we have decided that all our t-shirts are now going to be fully organic offerings ie a 100% organic cotton t-shirt, printed organically using water based inks by a company which is certified by the soil association so we’re doing our bit for the environment. Priced at €19.99 with free standard delivery to Ireland & the UK we hope it’ll be a success.
When I see all those ecologically sound terms being thrown around I worry, because it tends to mean that there’s going to be a high price tag attached to the shirt, so it’s really refreshing to find a brand creating tees are guilt-free without having a premium price. I have my usual quibbles about brands that focus heavily on their name and logo in their initial releases, but that’s a personal choice and these guys have a pretty cool logo so that does make things a bit better.