Another month, another batch of problem tees making waves…
>Japanese fireballer Yu Darvish has emerged as a fan favorite for the Texas Rangers this season and one would-be t-shirt entrepreneur saw an opportunity to leverage his rising profile. Yu’s representatives, as you might imagine, were none too pleased initially, but have since come around now that they’ve negotiated a cut. Image and identity are such fickle mistre$$es… [Deadspin]
Yu talking to me?
>American Airlines rebuked a female passenger last month for her pro-choice slogan tee, only to hastily apologize in the wake of an angry social media backlash. [RH Reality Check]
Something special in the air.
>Dr. Pepper needs to rethink their viral marketing campaigns. Understand why here. [Adland]
Marketing Mishap
>American retailer Target featured Pride tees on its site site last month, a curious development if only because the company has a documented history of supporting political candidates with homophobic platforms. [Buzzfeed]
Expect More, Hate Less
>A student in Mississippi was forced to turn his United States Marine Core tee shirt inside out. Apparently, adults are uncomfortable with dog junk. [Marine Corps Times]
Esprit De Corps
>Finally, a cross-section of tee shirt stereotypes shot through with a modicum of self-depreciating humor. Which one do you identify with? [Laughing Squid]
A Tee For Every Torso
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Read more of Travis’ work at It Goes To 11.
