The British Summer is fashionably late and Rapanui, an Eco fashion brand has launched some brand new prints just in time. The prints are made entirely from organic, natural fabrics in a wind-powered factory. They’re printed by hand in the UK with Phthalate-free inks, which are better for the environment. I love a good environmentally friendly brand and this whole wind-powered factory thing totally tops the charts! (cept, what happens if there’s no wind? no work that day? I could dig it.)
Rob, a co-founder of Rapanui contacted us to share some of his favorite new releases. The whole back-story behind Rapanui and how it came about is really inspiring so if you have a few minutes I’d definitely go check out and click around their website (which is very professional looking I might add). Co-founders Rob & Martin grew up on the Isle of Wight in Sandown Bay and below is a picture of them. That in itself should make you head over there and check it out – look at those floating surfboards! My surfboard doesn’t float on grass like that, but then again I wasn’t born in a place called the Isle of Wight. New Jersey doesn’t breed floating grass surfboards, only water ones.
Aside from that silliness, these new summer designs are slightly different from their usual prints. This ones one of Rob’s personal favorites entitled “Wolfpack” and it’s a Women’s scoop neck printed on a white tee.
I’m part of a 2-man wolf-pack and so I could definitely appreciate the name of this tee, though I’m unsure of the whole giant animal head on a t-shirt thing. I’ve seen a lot of brands doing it with cats lately too and I can’t wrap my head around it, but either way, props to Rapanui for their humorous product description and amazing look-book shots! The Wolfpack tee is 24.95 Pounds which is approx. $38.71 USD (quite an odd price for a t-shirt).
This next one is called “Heroes” or as Rob described it, “the Iwo Jima Wind Turbine design”! This one comes in white or grey and also has a pretty inspiring product description. I like shirts like this that, simply put, look like someone pasted a photograph to the front of a t-shirt. Done right (as this one is), it can really make for an incredible garment.
Coincidentally, this is priced the same as the Wolfpack tee. I mean they’re both done in sort of grey tones so I could see how they got that! If you can’t get with the designs maybe you can appreciate the Wind-Powered Factory? No, alright well check out their site because they do have a lot of good quality items in a variety of styles, some that even I have my eye on – maybe if the price wasn’t so odd. Either way a lot of hard-work went into these garments being that they’re totally and completely Eco friendly and took a lot of wind to make.
Cost = 24.95 Pounds Buy Now at Rapanui