Recently HYA was invited to Snob Mobs debut t-shirt launch at Shoreditch Bar Music Hall. So being the diligent reviewer I am, I decided to attended the night with camera in hand to…oh wait forgot my SD card at home. Idiot. Good thing for me there was a photographer at hand, Jerome from Slave 2 the Vibe.
Left to Right: Rob, James and yours truly.
I arrived earlier than everyone else as usual and was greeted warmly by Rob Saville, the mastermind behind Snob Mob. Straight after handshakes I had a cold beer placed in my hand and began to find out more about Snob Mob.
Snob Mob was born out of Rob’s admiration and respect for talented artists with a particular focus on street culture, snowboarding and mountain biking. Rob explains that the name was derived from SNOboarding and MOuntainBiking. I thought it was a playful name that poked fun at people who are t-shirt snobs, so more ironic, which is kinda true once you see the range and meet the artists. These are guys having some fun with some pretty wicked illustrations. In Robs own words “just make t-shirts that look sweet”
I had a good chat with James AKA Burlisaurus, one of the resident artists and soon to graduate with an MA in illustration. The guy has got skills and a large watch that borders on being the same size as a small clock. I also had a very brief chat with Matt Glasby and he seems like a sound fella as well. The Snob Mob logo and ‘branded’ t-shirt design were created by Mr Penfold, a graffiti artist who’s work you have probably seen around the grimy streets of London.
So far Snob Mobs roster of uber talented artists features:
After talking the ear off of anyone standing close enough to me and drinking a few Duvels for the first time (so damn tasty and 8.5%), Rob was kind enough to swing me a free t-shirt to review and liking skulls as I do I chose Skull Muck.
Damn you upturned sleeve!
One of the first things I noticed about the t-shirt, apart from the great design, was the cut of of the t-shirt, that being a little larger and longer than most. This was one of the very first things I chatted to Rob about when I met him. Rob decided that he wanted to use a looser style of t-shirt as he is not keen on closer fitting garments. The large is slightly big on me so my advice is to check out the useful size guide featured on their online shop or you can drop them a line with any queries at email@example.com
The t-shirt fabric is Gildan Ultra pre-shrunk cotton at 190g/m2s. There are some nice photos of the screen printing process on the Snob Mob blog, created by the great guys over at White Duck. I can tell you now they are good, very good. The designs by Burlisaurus in particular have been handled well as they have crazy detail and consist of four colours. Their label is nicely embroidered and I also got some pretty cool branded beer mats and lanyard.
Overall I really like Snob Mob, their branding and ethos is fun but grounded and not slap dash. Having met most of the team I know there is a load more good things to come from these guys. I recently found out that Rob already has some more artists from America lined up for some more t-shirt designs in the Autumn and some other exciting projects.
If you are in London next week Wednesday the 25th of July then be sure to drop by the The Dot in Dalston for a TEE Party. Check their blog for details.
All t-shirt bar one can be bought for £26 from the Snob Mob online store so get involved.