What is FBD? [Submitted]

by Andy on August 14, 2012

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FBD is Fresh Baked Daily Clothing where we just simply make dope and sell dope stuff, but on a more serious level we are a brand that represents the endless creativity of the youth today. We believe that everybody should express their creativity and ideals, outwardly…. Our free shipping code is FBDSHIP so come check out the dope stuff in our store. www.freshbakeddaily.bigcartel.com

Andy: Ack, I was impressed with these guys until I went onto their store and all of a sudden music started coming out of the speakers on my PC. I thought people had learned by now that auto-playing music was a no-no when it comes to web design? I can assure you that any store with music that autoplays will perform worse (in terms of sales, time on site, pageviews, etc.) than one that doesn’t. If a shop wants to have music in their online store that’s fine, but make it an option, forcing an experience onto someone online is a very good way of getting them to leave the page. Similarly, having the main site hosted on Wix makes it hard for me to take the brand seriously, and it being all flash will not be good for the brand in terms of SEO. Working on those elements (why spend so much on the product and then present it in anything other than the best way possible?) will really help the brand.

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