Recently launched online fashion store, Fauna Falls, is a brand new business start-up based here in Ireland, offering graphic t-shirts for women, designed by the couple, who live in County Kilkenny.
Fauna Falls is the lovechild of Fintan O’Keeffe, who hails from Mooncoin, and Carrie Hart, originally from London. In the middle of an international recession, the couple have been saving up the funding themselves so that they could launch a business together. Now they are pleased to have their first collection available online for customers to browse and buy.
The graphic images used on the t-shirts are based on photographs taken by Carrie and edited to create funky, colourful and unique prints.
Inspiration for the images comes from their surroundings, both back in London, and at home in rural Ireland. The t-shirts themselves are made from soft-to-touch 100% cotton, and the styles cover a variety of flattering shapes for women, offering sizes UK 6 to 20.
Carrie says, “I worked in the Television industry for years and loved it, but my other passion was always to work in fashion retail. Setting up Fauna Falls is a labour of love, but we both enjoy working on something we believe in. I love taking pictures of the beauty all around us, even down to the smallest detail. The idea of capturing what we see, images taken from our gorgeous surroundings, and making it into wearable fashion really excites me! Graphic tees always look cool and can be worn with so many different outfits, I really think they have a timeless appeal and can make an outfit instantly look stylish.”
It is Carrie’s creativity and Fintan’s business sense that combine to bring their new brand with original designs to the online marketplace.
Fintan comments, “It isn’t easy to start up a new business during this current economy, but we both saved up the funds to do it ourselves with the idea that we wouldn’t have to start up with any loans. We are starting small for this reason, but we hope to grow as new customers discover us. I love the look of cool t-shirts on women and I think it’s brilliant that Carrie will look at something as simple as bark on a tree and feel inspired to whip out her camera! Her eye for detail and use of colour when she edits them makes the designs even more original.”
The art of the graphic t-shirt lives on, and they hope you love their designs as much as they do.
Visit www.faunafalls.com to view their first collection.
Follow them on Twitter @faunafalls
Follow their Boards on Pinterest www.pinterest.com/faunafalls/
Like them on Facebook https://www.facebook.com/pages/Fauna-Falls/281342081970919
Andy: WHY ARE THEY SHOUTING IN THE TITLE? LOUD NOISES!!!! Seriously though these are some really nice designs, obviously quite a bit different from what we usually post on HYA but that’s the whole point of getting submissions, to see a wider spectrum of the industry.