Say hello to Milk Jones

by Andy on October 1, 2012

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Katina from Milk Jones got in touch with me recently to let me know about her new-ish brand (only opened in mid-August) that she started for “girls who are artistic and original, and who stand out just by being themselves, no matter how weird or awkward others may believe you are”. Even though that description is about being unique, funnily enough to me it sounds like a bit of a cookie-cutter description, and that’s coming from someone who gets a lot of people telling him about their brands. It doesn’t really tell me a lot about the brand and what they’re trying to do, beyond make clothes for people that want to wear them, which is of course fine, but it would be cool if I could get more of a flavour of the style from a brief description like that. I’m being picky, I know, but it’s best to look at these things early on rather than later down the road.

There are currently two designs available, and I like the artwork, that actually is artistic and original, but I do wish that the product photos weren’t let down by the incorrect white balance, which is strange considering there’s well taken model photos (and one above) on the product pictures. The shirts are well priced at $16, and whilst I’ve struggled to tell what ladies will like to buy in the past, I think that the lady-folk of HYA will probably like these and I’m looking forward to seeing what Katina comes up with next.

  • Andy

    From one Andy to another, I disagree with your comments on the brand statement. I think the statement makes it clear that the brand is for girls and women who wear what makes them comfortable and aren’t necessarily pressured to conform to the fashion standards of today’s society- something I find very refreshing.

    Maybe it’s just me, but this blog post seemed to be negatively written, with very little praise, which shouldn’t be the case AT ALL- especially when the artist in question is as talented as Katina Jackson. And there should be no doubts of her talent, evidenced by her product photos. We should be positively supporting the artistic community, not dragging it down with trivial, nit-picky remarks.

  • Andy (Hide Your Arms)

    The thing is, I think it’s important to be trivial and nit-picky (I even say I’m being picky in the post), because it’s small things like these that can be easily fixed that will really help to give a better impression of the brand and also help to get a few more shirts sent around the world.

    Katina asked me to say what I think of the brand, and I like it and her style, which I have mentioned, but I think it would be wrong for me to just paint a rosy picture when I see things that I think can be improved upon (and without much work, at that) based on my experience within the industry. I understand what you mean about what can be seen as a negatively written article, but whenever I make a ‘negative’ point it has to be expanded upon to explain why, which takes a lot more words than something nice.

    I’d like to think that I am very supportive of the artistic community, considering I’ve been writing about indie brands for more than 6 years, and I’ll point you to this post for more explanations as to why I feel it is important to provide constructive criticism to brands:

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