Katina from Milk Jones got in touch with me recently to let me know about her new-ish brand (only opened in mid-August) that she started for “girls who are artistic and original, and who stand out just by being themselves, no matter how weird or awkward others may believe you are”. Even though that description is about being unique, funnily enough to me it sounds like a bit of a cookie-cutter description, and that’s coming from someone who gets a lot of people telling him about their brands. It doesn’t really tell me a lot about the brand and what they’re trying to do, beyond make clothes for people that want to wear them, which is of course fine, but it would be cool if I could get more of a flavour of the style from a brief description like that. I’m being picky, I know, but it’s best to look at these things early on rather than later down the road.
There are currently two designs available, and I like the artwork, that actually is artistic and original, but I do wish that the product photos weren’t let down by the incorrect white balance, which is strange considering there’s well taken model photos (and one above) on the product pictures. The shirts are well priced at $16, and whilst I’ve struggled to tell what ladies will like to buy in the past, I think that the lady-folk of HYA will probably like these and I’m looking forward to seeing what Katina comes up with next.