I was actually thinking to myself over the weekend that Glyn from Sturban hasn’t been in touch for a while, and then when I started work on Monday morning I noticed an e-mail from him, spooky!
He wanted to let us know that King Apparel’s AW12 collection is now in stock at Sturban, and in the process I found that he is a far better writer than I, so instead of me trying to mumble through telling you about the line and end up telling a story about myself in the process, I’ll just copy/paste what he told me:
As winter approaches here in the UK the aut/win clothing ranges start to arrive and one of the first with their split delivery meaning clothing suitable for the UK’s autumn weather is King Apparel.
King Apparel are one of the UKs foremost premium streetwear brands remaining resolute as ever; to develop and grow a clothing brand independently, run by those who live and breath the culture; to create cutting edge design; to deliver impeccable quality and to retain the utmost integrity at every point. Keeping things exclusive with a maximum of 300 pieces or less produced in each garment and a no re-runs or repeats philosophy to retain exclusivity.
With that King Apparel have covered many bases this season with a pricepoint denim coming in at under £55 the Athelstan is set to sell out instantly. Made with the same care and quality of all King garments the Athelstan is setting a new standard, matt black King buttons on the fly, leather K logo patch on the right rear pocket and tan embroidered triple stitch on the rear pockets, these bad boys have been manufactured to perform and sell.
Along with denim King have produced some custom, cut and sew crew neck sweat shirts in classic colour combinations and killer designs, The Prestige with the King lion head logo sells out every season and this year comes in the new exclusive colour Baby Blue. That is supported by what will become classic designs Reign Supreme no fifty shades of grey here just athletic grey with a yellow print and the new East London Kings in Navy with blue print or bad boy black and orange, if you know your culture you will get these designs.
Enough of the classics I said King had covered all the bases and here’s my key piece and whilst others in the streetwear business are playing safe King drop the Duck Camo Rain Mac, BOOM!!!! I love this piece and will be rocking mine any day. King started from scratch and designed the camo and had the fabric produced before they perfected this jacket. I know King Apparel and I have one of their jackets that I wear everyday in the cold morning walking my dogs, it performs and I know the Duck Camo RainMac will too and not only that it looks very, very, VERY cool, sorry did I repeat myself there
Of course you can get all these pieces plus more from King Apparel and all your other favourite urban streetwear brands from sturbanclothing.com the only place to shop online since 1999 and still keeping it UK and independent all the way.
And yet somehow I’m almost considered a professional writer, madness!