Made in the Now (MITN) creates a t-shirt every week in response to a current news headline. The online t-shirt studio was created as an antidote to today’s fast, disposable fashion. With a focus on thoughtful design and responsible production – making people think more about what they’re buying.
MITN collaborate with a pool of handpicked designers and illustrators who are dotted across the globe. This week, MAKE. took up the MITN challenge and delivered a brilliant femen-inspired ‘Boob Troop’ tee. Coinciding with International Breast Cancer Awareness Month, the folks at MITN decided to donate $5 from every tee sale to Pink Ribbon.
Andy: I’m really glad that Made In The Now introduced themselves, it’s not as I’ve been writing about them on HYA for most of the year. Still, I thought they should have a full post since they’re got this charity tee up this week.