Southfresh Cloth.thing hails from Italy and offers more than the usual indie t-shirt brand; they seem to stand for more than the stereotypical vector graphic screen prints and they instead focus on fine art photography, print-mixing, and cut and sew.
Southfresh Cloth.thing seems to hold true to the essence of street wear. In their look books and on their blog, you’ll see aggressive sport icons, tattooed models, and images of graffiti and art in general. They recently did a collaboration with street photographer Davide Bona
They do a great job outfitting their items, too – something most brands forget and that can be the key to communicating to the customer that the brand fits in with the rest of their wardrobe and accessories.
Southfresh Cloth.thing’s Fall seasonal release will include new 5 panel hats made with mixed materials and print. The branded leather label sewn onto the front panels of the hats take this already great product to a new level.
Most recently released is the TOOTH t-shirt. This new t-shirt has a sewn on camo print in the shape of a tooth and like most of the Southfresh Cloth.thing line, this shirt comes in either black or white on 100% premium cotton and made in Italy. Bottom line – this shirt probably feels great and fits well.
Southfresh Cloth.thing is a solid brand as far as product and branding goes. All that is lacking is there out-of-stock online shop, but it looks like it will be up soon.