In the past I have been rather vocal about my ambivalence to brands using Kickstarter to crowdfund their launch. People can get too ambitious and offer poor value for money whilst looking for a shortcut to having a popular and successful brand with their Kickstarter projects, but there are of course people who create projects that are suitable for Kickstarter and really think about what they’re doing.
Previously, Kickstarter was only open to US-based fund-raisers, us Brits were able to spend our money pledging there, but not raise it, that all changed recently when they added the option for people in the UK to create projects. Even with my reservations about the idea of crowdfunding when it comes to the t-shirt industry I do think it is good for more people to have that avenue open to them. Any of the British HYA readers tempted to launch a project on there to help push your brand?