Petrified Panda: A T-Shirt Company With A Story To Tell [Submitted]

by Andy on December 4, 2012

Post image for Petrified Panda: A T-Shirt Company With A Story To Tell [Submitted]

How’s this for an original concept: Frightened (but cute) animals + alliteration + a gut-wrenching tale of mystery? Well, Petrified Panda combines these into a branded experience on their website petrifiedpanda.com.

Through the frightened, mortified, petrified, and horrified expressions of adorable animals (animated images – don’t worry, no animals were actually spooked), Petrified Panda seeks to accentuate their cuteness through means other than the over-used complexions of joy and happiness. Each animal’s frightened expressions are captured and then paired up with a word that describes it, beginning with the same letter. And et voila – thus is the concept of PetrifiedPanda’s shirts.

So why are the animals frightened? Well, you’ll have to read the story to find out! The website is really all about giving visitors an experience, so the shirts are pretty much born out of, and complement the story.

Take a look if you dare!

Andy: The shirts aren’t really my style but thanks for the submission anyway!

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