Xpressive Designs started as a screen printing shop out of Nashville, TN. After being involved in the Underground Hip-Hop scene for some time, I started to make my own designs for artist. Designs are screen printed on Next Level 3600 Premium Fitted 100% combed cotton. Most designs are text based, but in 2013 we want to change that and get more creative and use more color. With all the sneaker heads out there, we want to give them something to rock with their favorite sneakers.
Andy: I have to wonder how someone would look at their t-shirt designs and then look at HYA and think that their submission would be a good fit here. This is not HYAs style and the website, designs and presentation need a lot of work (in my opinion). There’s no reason why this brand can’t be successful, but they way they look at the moment it looks unlikely, with some careful and considered redesigns (the “can’t buy swag” design looks like it was done in Microsoft Word but with a redesign I’m sure it would appeal to some people) they could probably find a niche.