When you hear the name of this new Korean brand, your first instinct may be to imagine “comical” retro beer graphics with humorous slogans about getting drunk. Nothing could be further from the reality of this expertly tailored range of tees that lift Drink Beer Save Water to another level.
With a large of range of visually adept clothing, Drink Beer Save Water have created wearable conversation starters that demand a double-take with their subtle stylings. Expertly placed pockets, slashes or stitches transform the humble tee or bag into something else (or in one case, transform a tee into a bag).
Expect to see more of Drink Beer Save Water in the UK soon as the Korean brand will be making their UK trade debut at Margin London to meet with buyers and press.
The brand of quirky and cleverly cut pieces is quickly gaining momentum across the world following their appearances at trade events such as Project in New York and Bread & Butter in Berlin, but February marks the first time Drink Beer Save Water will be exhibiting in London.
Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.
Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Chateau Roux, Eva Evanovitch, Camo, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.