There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.
Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.
Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.
The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.
The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.
Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.
Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.
For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.