We at No Love City work with a handful of artists to create what we feel are really great designs that represent our brand. Recently I realized how lucky we were to have found and be able to work with these people who truly never cease to amaze us. The reason for this is that a majority of our designs are typography driven and all begin as sketches. I personally thoroughly enjoy the design process, watching it unfold, and seeing our ideas come to life.
I feel that this process is unknown and/or unappreciated by people who don’t know what some artists go through in creating even the simplest of original t-shirt designs. I wanted to share this process not just because it’s cool, but also might give some a new found respect for the talent, work, and skill that artists put into your favorite t-shirt designs.
The artist in the case of this shirt design is Friks84, who is also responsible for our logos, some of our shirt designs, and amazing work for countless other brands, project, and anything else you can imagine. All of his work begins with a sketchpad and a pencil, not digging through fonts and clipart.
The shirt is simply called ‘Ain’t No Love…’ We felt that the quote itself and as a classic R&B song which has been sampled in numerous Hip Hop tracks would coincide with our brand perfectly. Friks took what usually comes in the form of a long, rambling email from me at 3 in the morning and began turning it into what you saw above. As usual, just seeing the sketch I knew he had once again taken my vision and made it 10x better. I asked him to grab a couple screenshots along the way to document parts of his process so others could appreciate and understand what is is people like him do. I knew before we even got past the sketch how amazing this one would be.
Of course after the initial sketch, the design gets scanned in and his mad scientist Illustrator skills come into play. Working out the background and outlines the design begins to jump off the screen.
The time, patience, and skill in working out all the little highlights, line thickness, shadows, etc. is way beyond me. From the sketch to the final product you saw above and everything in between, I hope you have a new appreciation for the artist.
Long story short, respect the ones you work with, make sure they know you appreciate them, and the most important part… PAY THEM! The deserve every penny.
You can see more Friks’ work at www.friks84.com or find him on instagram @friks84
The ‘Ain’t No Love…’ shirt is coming in March. 5 colors screen printed on a black shirt. We are currently taking wholesale pre-orders, so if your retail or online store would like to carry this or other No Love City products, please contact us.
For more on No Love City, you can visit our website or find us on facebook/twitter/instagram under @nolovecity.