Jacob from Odd Clothing got in touch with HYA recently to let us know about his t-shirt startup, and casually mentioned that he’d got off to a good start the help from an old friend of his. Harry Styles. Yes, Harry Styles from the biggest boyband on the planet. I can’t help but feel that Jacob is taking a step down in terms of the exposure stakes by going from him to HYA, but he seems like a nice guy so I’ll throw in my two pence.
As I’ve said before, it’s quite unfair to judge a clothing company when they only have two released items, but since that’s what they have it’s all I can go on. There’s nothing wrong with the designs, but I’m not yet entirely sure what the brand is about, and as someone on the outside there’s not yet enough there to interest me when compared to other new brands doing similar things. On the positive side it is a wearable design (uncontroversial and the style will suit anyone), and the pricing is great at £12.95, there’s no profiteering from those ravenous One Direction fans!
The website feels a bit messy, again there’s nothing really wrong there, but it just doesn’t feel quite right. There’s a link to ‘more in the shop’ on the front page of the website (not in the nav bar, further down, it makes sense to have a shop link in the nav bar), but since you can see every item they sell on the front page anyway it’s a bit of a waste of time. That itself isn’t a large issue, but from a consumer point of view it just adds a little bit of confusion that makes me buying a shirt a little bit less likely. Building a website often isn’t about the big things, the big things are quite easy to get right, but a lot of people ignore the marginal gains in getting small things right and removing those things that put a seed of doubt into the mind of a potential customer.
Oh, and you can’t go wrong with a model that looks like she’s wearing a tee and nothing else, that moves product!