This little package arrived on my doorstep a few days ago. In case you’re incapable of reading, it’s a package from blu-boy, a tee brand started up by Bev O’Shea when a freelance graphic designer in Ireland. “I guess it’s safe to say that I got bored of playing it safe and sticking to the norm,” Bev said in a covering email. Not sticking to the norm results in some brilliant t-shirts.
Opening the package was great. For what is a relatively young brand, blu-boy have managed to put together a really professional style of presentation that makes receiving a tee more of an event. As a little attempt to bring something new I used Vine to produce a 6-second unboxing of the shirt itself here.
The shirt blu-boy sent was their ‘Exquisite’ design (€25.00) on a black crew neck – and I can’t fault it one bit. It’s one of the least brash designs they do, and I think the sort of understated nature makes it excellent. I’m a strong type fan, and this is great use of it. It’s subtle enough that you don’t feel overly self-conscious wearing it while standing out enough that it’s not the sort of thing you find ten a penny on the racks at any high street shop.
Everything about this seems well made, from the thick card stock used for the brand tag on the back of the neck to the printing itself (blu-boy use water-based inks, for those of you who are concerned about the environment and want your tees to have a green-friendly provenance).
All told, this is a really great tee – which means I’m stuck for having much to say. What I will say is that this isn’t the only good design that the guys at blu-boy have online, and it’s well worth a look at their online store to see if there are any others out there you might fancy.