Ratti Apparel and their cool embroidered t-shirts [Margin Reports]

by Andy on February 20, 2013

netty ratti apparel embroidered t-shirts




Careful everyone, I’m about to delve into an area that I know even less about than screen printing, embroidery (and it’s a women’s line too, I’ve got no chance)!

The amount of embroidered stuff on HYA is pretty low as a percentage, not because I have anything against it, it’s just not an art form that we see much in the indie tee world, so when Doug and I spotted Netty Ratti of Ratti Apparel when we were doing the rounds at Margin we were pretty intrigued.

The idea of taking embroidery and giving it a fresh and modern update is really interesting, using what I’m guessing is cross-stitch to create a tattoo-inspired design is really fun, it challenges what you’d expect to see from this style of stitching and I like that. Before striking out on her own and creating her own label Netty had spent a decade in the industry helping create design for Ted Baker, DKNY, and Kate Moss for Topshop amongst others, and that wealth of experience and knowledge showed through during our chat as she patiently answered my questions about the design and creation process (seriously, I needed it explaining to me as if I were a 5 year-old).

We all know that I’m not in a position to really give solid critiques on womenswear lines, but everything about this looked good to me, there were lots of lovely colourways and the designs were all appealing and wearable. The fabrics come from ethical suppliers and the garments are produced and finished up in the North of England around the Manchester area (where Netty is now based). As you’d expect, I love that it’s done in the UK, and up North too, it’s rare to hear about clothing being produced locally and it’s great to see that Netty has chosen to go down that route.

Currently, Netty isn’t selling online but is available through a variety of hand-picked boutique stockists across England.

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