Eugene D. Hetzel Clothing has launched its curatorial tee shirt couture company online at www.eugenedhetzelclothing.com.
Eugene D. Hetzel started his company as a labor of love.
Growing up in the popular resort city of Palm Springs, California where the weather was always warm and the activities outside, he became an ardent tee shirt collector – one of those guys with a personal collection sporting art ranging from the graphics of his favorite bands to artistic street creations to the wildly comedic. Like many people in Southern California, he found tee shirts a powerful way to express his personal, cultural and societal aesthetics. To Eugene, the tee shirt is a badge of personality.
This interest in apparel art and design remained with him through college, where he received a B.A. in English Literature and an M.A. in Communications, even though his support has always been as an ardent consumer.
This love of the attire coupled with the fact that he saw many of his artist friends continually trying to find an outlet to make a dollar inspired him to create his own custom clothing company. But he wanted to elevate the tee shirt to a piece of fine art, giving artists a platform to enhance their resumes by being part of something special.
The idea of Eugene D. Hetzel Clothing was born – a company that would create an annual theme and then curate one artist per month to wax poetic on that concept which would inevitably become a tee shirt as part of an annual limited edition 12-piece exclusive line.
The tee shirts become the art. Each design is printed in a quantity of 1976 in honor of the year of his birth as well as the American Bicentennial. Each shirt’s color and design is hand-picked to further accentuate the fine art quality just like a canvas or a specific frame. Each shirt sells until it runs out and buyers, just like those of fine art, can feel good knowing they’ve invested not only in a high-class item of apparel, but that they are also helping a hardworking artist out.
March 2013 will present the first design by young Palm Springs, California based artist Christopher Van Redman (as seen above).
ABOUT THE ARTIST
24 year-old Christopher Van Redman grew up in San Diego, California. He moved to the Coachella Valley two years ago to study Industrial Engineering and focus on a career as a multimedia artist. His art is influenced both by his early years as a graffiti artist coupled with his later endeavors into fine art. Recently, he finished a 50-foot section for a mural in the city of Coachella, which is part of the second largest Chicano mural in the United States.
He also runs his own clothing company KONSUME and pays the bills through graphic design.
In his spare time, he stays involved in his local arts community with volunteer roles in the non-profit organizations SELMA and Culturas: both with a mission to expand the arts and focus on supporting a new generation of artists with a platform for art and music.
He continues to work on his Industrial Design degree while keeping his fingers in the mix of what’s going on in the emerging scene.
In celebration of the launch, anyone who pre-orders this first shirt online between now and March 1st at eugenedhetzelclothing.com will be entered into a drawing to win one of five special art prints of another one of Redman’s pieces of illustrative art. The actual piece will be a surprise for five lucky winners and a highly collectable piece of art that will never be printed again.
For more information on Eugene D. Hetzel Clothing, visit online at www.eugenedhetzelclothing.com. For press and media inquiries, contact Kimberly Nichols at firstname.lastname@example.org.
Andy: Hands up if you read the whole thing (or even the whole title)? I get that brands want to share information about their artists, but I do think this is a bit much, we’re just talking about t-shirts here, not changing the world.