TIMcity – all the sexiness of urban planing on a t-shirt

by Andy on March 1, 2013

I’m slightly underselling TIMcity in that title, because I do think that these are really cool t-shirts from a brand that is founded by a t-shirt fan studying urban planning. The Amsterdam one was the most immediately recognisable to me as I’ve spent a few weekends navigating my way through the little streets and canals of Amsterdam (and will again next month), but it’s the New YorK design that stands out as being a bit abstract yet still iconic to me.

When you’re a brand that creates designs based upon various cities of the world there can often be a danger of making what look like tourist tees, the kind of thing you’d only buy if you were in the city, but I think these are cool enough to get away with it, especially with them being ‘world’ cities that people see as aspirational locations. There are 10 more cities on the way, so it will be interesting to see if the concept works on a larger scale with cities that have slightly less wanderlust attached to them. The shirts are priced at a premium of €39 a piece, which is quite high for us spoiled Brits and Americans, but if you like it then I’m sure that won’t be too much of a hindrance.

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