A week or so back I received a T-Shirt from Known. Ironically they were not Known to me, safe to say though I now am thoroughly informed. They certainly give off the impression of a well designed and made brand especially since they were only established in 2012, so I have high hopes for 2013 and onwards.
The Tee I received ‘All Day Every Day‘ which is probably a slogan for their company as I’m sure they work round the on polishing their brand, I definitely commend them on their efforts so far. It’s a nice grey tee with a lovely printed All Day Every Day in two colours one shadowing the other and an accompanying Known Logo which is simple but effective. It’s available in 3 different colours too which is nice. I’m not certain on who the tee is actually manufactured by as they have removed the previous tags and put their own Known tag inside – which is always a nice touch, the quality of the garment is decent however I’ve received better tees in the past but this certainly could stand up against anything on the high street. The screen printing on the garment looks a tad thick so I’m concerned about whether it will crack in the future as I have only washed it a few times since receiving it, but saying this the thickness of it really does make it pop.
If I’m going to be honest I’m not a huge fan of the design, while the font work and everything is beautifully crafted I can’t foresee it being a troublesome design to create compared to others out there. Especially at almost £30.00 I personally wouldn’t buy it in shop, but that’s just me – I resent paying anything for tee’s really! However it seems that a lot of tees nowadays do cost upwards of that and more, the choice is yours as the consumer really. I don’t want to sound like I’m really beating down on this brand because I’m not. I just think on occasion some companies need a bit of a reality check to a certain degree. While I have been somewhat negative about this tee I do like it because it goes well as a tee that you wear with a zip hoodie, it’s understated but effective at the same time.
Overall Known look to be a well polished brand and really do give off a more established brand vibe but personally I think they need to give their designs a little bit more of a kick to it. I know on certain occasions I do think less is more, but as a consumer I’d like to feel that someone’s heart and soul has gone into a design (well maybe not that far) but I just feel Known need to give people more of a reason to want to buy their stuff. Let us know what you think in the comments section, I’d be interested to hear peoples opinions. Certainly don’t forget to check out Known’s website either and check out their other merchandise.