A couple of years ago whilst visiting a friends house I noticed a cool hand drawn illustration print framed on her wall. It was a curious cartoon-esque drawing by French illustrator McBess. I was supremely happy to find out that clothing brand The Dudes Factory were being showcased at the Margin Trade show as the crux of their designs are created by the talented McBess. The Dudes Factory were at Margin with the support of Boy Parker, an independent t-shirt brand and also part distributer who brought this brand from Berlin to our cloudy shores.
The Dudes Factory are awesome. Yes, I’m trying to stop using that word but in this case the description is perfect. All the designs I saw at Margin were creations of Mcbess, including a printed plate and a beer mug with the words ‘piss’ written on the front but there are other artists that flourish under the umbrella of The Dudes Factory. Here are some of the other great illustrators : Ugo Gattoni, Genius Inc., Dave The Chimp, Network Awesome, Oblast, Fidia and Carolin Loebbert.
By chatting to the different brands at Margin we gleaned information about them in various ways. The levels of professionalism and the essence of their brand was best shown in their lookbook/catalogue. By this I mean the actual design, style and photography. The Dudes Factory simply nailed theirs with fantastic product and location photography. This should be a benchmark for brands to aspire to.
Be sure to check out their wonderfully designed website and glorious shop items by following this ink. This time has come to get involved.