Toughmuck: To Fold Or Not To Fold

by Carlos J. Morales on March 14, 2013

Let me start by saying I am not much of a poker player, but I am known to gamble every now and then – life is what you make of it. Toughmuck is a brand that focuses on that notion. In their eyes life is a game filled with highs and lows, so we must learn how to make the right decisions when playing. The term muck means to fold, so the idea of a toughmuck is knowing when to let things go even when it is hard to do so.


When I opened my package, I found a note and a logo shirt – simple enough, right?   I will be honest with you, I am sucker when it comes to baseball  script. While some reviewers may say it is safe and over done design, I think it is clean and effective. Now let’s talk a little bit more about the t-shirt, shall we? Normally, I would start off by focusing on the overall fit – however, I was sent a medium due to sales. While I was a bit bummed, at least we can see Toughmuck is off to a good start with their brand! The quality of material did feel comfortable – perfect for sweating when life hands you the worst cards possible.  If quality doesn’t sell you on this shirt, maybe the subtle branding will.  I appreciate that the people behind Toughmuck understand less is more.


Overall, this is a classic looking t-shirt. With that being said, it is still hard to tell if people without a poker playing background would relate to Toughmuck. Their message is noble one that speaks to a certain audience and I would like to see them develop their brand a bit more.




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