I like lookbook videos, especially when they come from brands that I haven’t heard of before, it’s a really good visual introduction and helps give a good feeling for what the brand are about. However, in this case it also brought up a fairly large error from the outset which distracted me for the rest of the video. Just after the title splash we can see the front of one of their new hats (best view at 10 seconds), with Rawvault in large text and the phrase “Get What Your Given” embroidered on it. Unfortunately, I haven’t made the typo in that phrase, they have, as if should be “Get What You’re Given.” As the range is not yet on sale on their site (though lots of other cool stuff is from their own brand and others, nice to see The Quiet Life in there) hopefully that means it’s samples in the lookbook and they can have the correct spelling on the full run because I wouldn’t buy something if I knew there was an error on it as Iwouldn’t want to wear something that would lead to know-it-alls like myself correcting the spelling on my clothing. Or maybe it’s meant to be spelled wrong, that seems like something that cool brands might do.
Rawvault SS13 Lookbook and Video