Sheffield-based independent movie t-shirt line, 83mm Apparel has re-launched as Dead Reel to prepare the brand for international exposure following a successful first nine months in business. As part of the brand revamp, founder Jon Hides, who hand draws the t-shirt designs, has unveiled a slick new identity featuring a re-designed logo, website and photo gallery. Dead Reel launched as 83mm Apparel in September 2012 after graphic designer and artist, Jon couldn’t find a t-shirt line that catered for his love of classic movies. The nine-strong collection features designs based on iconic movie moments that only the true film fans would recognise, including scenes from The Shining, Batman and The Evil Dead.
They recently unveiled under their new guise at MGM’s Comic Convention, which is pretty sweet. They through some pictures up as well from the event on their Facebook page