We introduce to you new British brand Addixx. Scheduled for an official release in Fall 2013, Addixx sets itself apart by making caps representing the UK and in essence showing off the UK to the world and beyond in addition to a series of logo caps and upcoming collaborations and drops. Addixx will be exhibiting at Margin August trade show in London and as part of the build up to the official launch, we are treated to the brand’s first outing and teaser video shot and produced by up and coming talent FreeSpirit.
Get to know Addixx across all social media platforms @AddixxTM
Addixx Initiation Video
Andy: Nice to have something a bit different on the blog, but I will reiterate that there is little point in submitting a post when you can’t sell something, especially when it’s going to be several months until you intend to launch, because it’s not going to do much to build hype for the brand when people can go out and buy a hat elsewhere right now. I do look forward to seeing more from these guys in the future though.