Hands-on Review: Seattle’s Choke Shirt Co.

by Carlos J. Morales on June 7, 2013

There is nothing more inspiring than two people sitting down and brainstorming – welcome to Choke Shirt Co. Born in Matt and Jeff’s apartment, Choke Shirt Co. has risen to be a Seattle based hero’s tale. What started as a weekend project at the Fremont Farmer’s Market has turned into a dream like reality for the two who started it all; currently stocked in 150+ locations around the United States. Now with a handful of employees Choke Shirt Co. is trying to leave their mark in the fashion world with their “we can do it better attitude”.


It is always a treat to have a shirt delivered in simple and presentable packaging. In my opinion, over the top packaging can take away from the uniqueness of the t-shirt designs. However, this is a t-shirt review and not a packaging review… onto the shirts! Choke Shirt Co. clearly knows a thing or two about comfort; their designs are printed on American Apparel tri-blend shirts – loose and cozy. The print itself is also smooth to the touch and is well integrated, which earns Choke Shirt Co. bonus points due to the fact they print their t-shirts in house.

The designs themselves are playful and unique, which will appeal to a wide range of people. For example, the Gazelle Gazette speaks to me – placing of the design over words and the fact its wearing glasses. Attention to detail is key and that is why I think there will be a shirt for everyone in the Choke Shirt Co. catalog. Even being a cat person, I know that the Bad Day design will win the heart of dog lovers everywhere.



In the end, $24.99 is a standard price for t-shirts now a days and Choke Shirt Co. delivers above standard quality. If you have the time to check out their catalog, do it. Once you find your shirt, you can expect it to fit nicely and look great.

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