Crook & Dagger (Dr Popcorn Apparel rebrand)

by Mr Four Fingers on August 8, 2013

Crook & Dagger

Ah, it’s always great to see brands going from  strength to strength and never settling but always burgeoning forward. Though this time the brand has moved forward, with a new name and a whole lot more punch. Back February at the Margin Trade Show we (Andy and Logan ) had the pleasure of meeting the guys behind Dr Popcorn Apparel but since then they have decided to change the name of their brand to Crook & Dagger as they felt their previous name was rather misleading and didn’t suit their ideals.

This was the right move. Now the gritty nature of their brand has a name that suits it. I was also pleased to see some bloody good photography, great looking models and shit hot lifestyle imagery which gives any brand, let alone a small independent  brand, a lot more kudos. They have also added some new designs, vests, tanks, sweaters (coming soon) and accessories like beanies and even a hoody for you little mutt.

CND16-2-2 E B CND188-2 CND13-2 I  burgundy_beanie-2-2 sid-2

As far as I can tell every tee is £25 with free postage in the UK so if you are into gritty illustrations with the occasional smattering of dark humour then head over to Crook & Dagger and have a gander. Make sure to enter HYABOMB at checkout to receive a 10% discount.

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