I want to like No Mind Clothing, but there’s something in the back of my head telling me that unless this brand gets a bit more cohesive and cleans up the presentation that it’s not going to get a lot of traction and it’s not going to last very long, which is a pity because I always want a t-shirt company to succeed.
Individually, I’ve nothing against the designs, one about Breaking Bad, one defending Derrick Rose, and one about craft beer, but I don’t really understand why those three things are the launch items in a t-shirt shop, because if I go there liking the Breaking Bad shirt but want to add something else to my order, the other two aren’t necessarily going to be of interest to me, which doesn’t help on a business level. Still, it’s important that No Mind go after what they like and what they want to sell, when you’re just starting out and learning about the t-shirt world it’s good to not be 100% focused on the business aspects. Improving conversion rates can come along down the line.
Aside from my concerns about the spread of design inspiration it would be good to see some model photos, or even flat shots of the real tees. I know I bang that drum a lot, but everyone would prefer to see real shots of tees instead of mockups, it makes the shop look better and makes me more likely to want to buy something. Brands are doing themselves a disservice when they don’t present their goods in the best light.
I know that this post will be quite a hard pill for No Mind to swallow since it seems so negative, but the point isn’t to make them feel bad, it’s to help their brand improve and go on to bigger and better things, and hopefully next time we see them I won’t be able to think of any negative comments. If you’re digging any of the tees you can get 10% off at the moment with the coupon code OLDENGLISH.