The clothes are cool, that almost goes without saying when it comes to Akomplice, who dropped this latest collection yesterday, but it’s the lookbook concept and photographs that are blowing me away. They’ve taken their standard ‘cool guy on a white background’ photos that they usually take, and then pasted them all over Denver, and then taken cool photos of them. Really original stuff from AK. See the press release after the jump:
Akomplice Fall 2013 – The Coming
Through the mixture of mediums both digital and tangible, Akomplice has re-imagined the lookbook for Fall 2013. More than a flipbook of stylish shots juxtaposed against the Denver cityscape, the Akomplice Fall 2013 lookbook was literally canvassed across the city via wheat paste. From the Democratic National Convention, to the A3C festival in ATL, to the Beast Coast movement, Akomplice continues to offer inroads to the cultural zeitgeist with each lookbook. For their fall collection, Akomplice taps burgeoning talent in the electronic enclave that is scaling globally. Artists include Big Gigantic, Griz, Paper Diamond, Two Fresh, Michal Menert and Catch Lungs, all of whom were captured in their natural element, including the props and vices of their choice. Rather than staged and meticulously styled, the Akomplice Fall 2013 lookbook take a different approach, giving a natural look at each artist’s style with palpable personality captured in each image. The artists chose to don Akomplice staples including 5 panel hats, jackets, hoodies, patterned pants and vintage inspired jerseys from their fall collection. The end result is a set of images that naturally blends into the background of Denver rather than appearing as a set of branded advertisements. Peruse the pictures and get ready for Akomplice’s fall 2 drop on Thursday September 26th on their Webstore.