I’m curious about Chapter Co’s future

by Andy on October 22, 2013



Chapter Co launched a bit over a week back with the one design you can see above. Launching with one design, albeit available in two colours, is always a gamble, if it falls flat then chances are people will write off your brand in the future, but thankfully that’s not the case here, because this shirt has got me interested and wanting to see more from them.

It’s a really nice design, crisp, original idea, clever bit of typework, it’s the kind of thing that anyone would be happy to wear, and that kind of broad appeal is important when you’re starting out, especially if you can manage that whilst having interesting designs. The shirt is priced at £16 and that includes free UK delivery on all orders, so that’s reasonable, and they seem to be doing everything else right, so all I want to see from them now is more designs to help round out what they’re offering and give shoppers more of an opportunity to like their stuff.

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