RELLA: The Brand For Conscious Modern Men [Submitted]

by Andy on January 29, 2014

RELLA was born out of a frustration towards the ever growing mass producing clothing industry. Our purpose is to produce a quality driven and transparent brand by still paying serious attention to our designs. Every aspect of the brand is carefully thought out; from the detailed finishing of the clothing, to the stories behind each print.

The influences for the RELLA A/W’13 Collection came from the theme ‘reality’. This involved regular photography trips around London to capture imagery that reflected our experience at that moment in time. The final designs are a blend of art and photography which have been manipulated into intricate patterns and visuals. These sit alongside our classic and simple range of polos and raglans

Before the launch, we created an artistically shot launch advert that captured an animated version of our symbol, the bengal tiger, prowling the streets of London. RELLA:Unleash The Tiger was released last summer giving no hints that it was by a new menswear brand. This shrouded the brand in mystery.

There exists a network of musicians, DJ’s and artists who wear our t-shirts at their gigs and exhibitions. These young creatives share our belief in high quality ethical clothing. You can see them at You’ve Been Rella’d!. If you want to be Rella’d, simply tweet us @RELLA_LDN with #rellabreed to become a part of our movement in restoring true quality in clothing.

Shop the collection:
Or just pop by Spitalfields Market, London every Friday and Saturday to see and try on the clothing.

Andy: Very impressive submission!

Previous post:

Next post:

Get smart with the Thesis WordPress Theme from DIYthemes.