I had the pleasure of attending this year’s Project New York show (July 20-22, 2014) at the Jacob Javits Center in New York City. As expected the show was professionally organized and there was a good handful of professional tshirt labels flashing their wares. The show attracts buyers and press, so if you are serious about getting your label on the rack of a fine establishment, check out the organizer’s website.
The following labels are in no particular order:
1. Brand: MNKR
Home: Los Angeles, CA
Monetary Damage: $28-30
2. Brand: PalmerCash
Home: Idaho (not kidding, no offence Idaho)
PalmerCash’s line covers all kinds of genres, such as NASA, cities, states, beer and other random things.
Monetary Damage: $28
3. Brand: Choke Shirt Company
Home: Seattle, WA
Monetary Damage: $26
4. Brand: Solid Threads
Home: Hoboken, NJ
You know those tshirt labels that sell all kinds “fun” graphics on a tshirt? The ones that print their stuff on Hanes Beefy Tees with a low price point? Well this is one of those labels but to my pleasant surprise, they are printing them on good quality tshirts which probably attributes to the cost.
Monetary Damage: $23.95
5. Brand: Bakline
Home: Brooklyn, NY
For the love of all things Rugby. Bakline, strives to create solid designs with one theme in mind.
Monetary Damage: $23-32
6. Brand: Infinite Society
Home: New York, NY
One of the few Urban themed brands at the show, Infinite Society stood out among the other labels. All of their shirts are printed on either black or white tshirts which is usually a hard sale. Keep an eye out for their upcoming designs which are line art drawings of things, New York.
Monetary Damage: $25
7. Brand: Father Panik Industries
Home: Brooklyn, NY
If you are tired of “Brooklyn Industries” and want a fresh “Brooklyn” or NYC themed look, give Father Panik Industries a glance.
Monetary Damage: $32-34
8. Brand: Sharp Shirter
Home: Washington DC
Sharp Shirter really like their animals in a fantasy setting. If your looking for artsy and odd give their site a look.
Monetary Damage: $24
9. Brand: Vardagen
Home: St. Fishers, IN (yup Indiana)
Vardagen isn’t shy to produce various graphic themes to fill your closet.
Monetary Damage: $26-34
10. Brand: Quarter Water
Home: New York, NY
Quarter Water albeit not really my style, stood out among the other labels at the show. They are taking New York City urban and giving it an MIA (rapper) flavor. Is there such a thing as Bodega Chic?
Monetary Damage: $60-65 (not really Bodega prices)
It was certainly interesting to meet all these tee makers and chat about their labels, face to face. Most were enthusiastic about their product and full of stories about the trials and tribulations of getting a tshirt brand off the ground. Marketing was the key topic with the chatty vendors. After being in the biz, it was easy to extract the newbies from the veterans. The veterans were less enthused to share their stories vs. the newbies who displayed excitement.
I had inquired if the vendors had participated in Project New York before and most replied that this was there first endeavor. Some vendors had participated in the Magic Las Vegas show and stated that the Magic Las Vegas (same organizers) show was five times the size of this event. If you have the funding and want to be a vendor, you may want to try Las Vegas first.
The overall graphic themes were diverse but it appears that owls, moustaches and dinosaur themes of the past have been replaced with NASA, elephants and bold font t-shirts as they were plentiful. If you are thinking about starting a t-shirt line, you may want to avoid these themes and think about the next big thing.