Born Ready ‘Icon’ collection

by Andy on May 21, 2015

Drawing inspiration from some of pop cultures most iconic and infamous brands. Chanel, Coca-Cola and Baskin & Robbins receive the Born Ready treatment and have undergone a playful and contemporary evolution.

Paying homage to the greats, whilst always remaining individual and ahead of the curve is the underlying theme within this unisex and versatile story. “Always Born Ready”, “Often Licked Never Beaten” and “No.1 L’odeur du Succés” are the three key motifs that individualise the collection whilst “South London Born Ready” underpins them all, acting and emerging as a new standalone icon.

Found exclusively on the Born Ready website, and comprising of 4 T-Shirts and 3 sweatshirts, all 100% cotton. Providing the bold and fearless with the perfect tongue in cheek armour, to take on whatever the day may bring, not taking life too seriously, but always being Born Ready.

Prices range from £30 to £50, available now at

Andy: I’m rarely a huge fan of this kind of thing but in this case it does look quite well done and I like their promo photography.

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