THE ULTIMATE UGLY SWEATER
CAT BUTT FLAVORED ICE CREAM
Jon Wye Clothing Co. Needs Your Help To Expand Their USA Made Product Base
With your help, the DC company aims to bring its “We Make Awesome” flare to the world of luxury apparel. First up, and just in time for fall and in preparation for ugly sweater competitions around the world; Jon Wye’s Ultimate Ugly Sweater. The luxury knit sweater dons one of Jon Wye’s most divisive designs; the humorous image of a cat licking its butt while day dreaming of sweet, sweet ice cream.
The Jon Wye Company (est 2004) is a successful indie apparel line with a ‘Made in the USA’ focus. It is most known for handmade graphic leather belts and story driven graphic t-shirts.
Founder and owner, Jon Wye says the time to enter the luxury apparel market is now. “We have the technology. We have the capability to build the world’s first cat butt sweater,” says Wye.
The design is in the same vein as the company’s successful graphic t-shirts and Wye is confident that if the company’s Kickstarter goal is met, the sweater will be a huge success. “It’s what the people want. It’s what they need,” he says.
Wye’s designer, Dyanne Marte, an industry veteran states, “We have gone through a few rounds of samples during the development stage and we really wanted to fine tune the fit and the quality so it’s just right for our customer.” The sweater is made of cotton, viscose and a little bit of silk. “It definitely has a luxury feel to it,” states Marte. The quality of the knit means there won’t be any issues with pilling or shrinkage and it is machine washable. A jacquard knitting technique was used to make this sweater and the design of the cat butt is actually knitted into the sweater. This is not a simple embellishment on an existing product.
Kickstarter.com works on an “all-or-nothing” policy. Jon Wye Clothing Company must reach their goal of at least $12,000 in 30 days in order to receive any funds. At their second goal of $24,000 a women’s fashion fit version of the sweater will be introduced.
Check out their project at www.Kickstarter.com and track their progress by following them on Twitter/Instagram (@jonwye) and Facebook. Every dollar will fund your hopes of winning the next ugly sweater competition.