Piff Lab Spring Collection Launch

by Andy on February 15, 2016

The heritage of Piff Lab stretches over the past 10 years, beginning it’s roots in music as a name of a mix tape. Re-opened in 2016 as a luxury street wear brand it is the pinnacle of cutting edge culture.

Piff Lab’s first SS 2016 collection consists of tees, hoodies and bomber jackets featuring reflective material and coloured print for the ability to easily move in the rave and on the street. Their lookbook features the London BMX crew Murky BMX doing what they do best in Southbank.

Piff Lab, born in London with a mixture of European and American aesthetics, it is a brand for an eclectic mix of elite worldwide street style. The pillars of Piff Lab is the freedom of experimentation between art, high quality materials and city wear.

Andy: Looks good to me and the photography is pretty cool (which always helps draw me into a post), thanks for the submission!

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