From the monthly archives:

August 2016

Activewear isn’t something that has had a lot of attention on Hide Your Arms over the years, largely because it’s rare you’ll see me in anything skintight (which is why I drafted in professional dancer Lucie to model), but Sundried are an interesting company so I thought they deserved a closer look and took the opportunity to review their ethically and sustainably produced clothing.

Sundried don’t pay lip-service to the environmental and social responsibility of their business. It’s a refreshing change from most clothing companies who just seem to bury their heads in the sand when it comes to the damage that our throw-away clothing culture is doing to the planet (and I say this as someone with 300 t-shirts). I won’t go into it too deeply (you can check out their values page here), but I would like to point out the charitable donation to Water for Kids that is a part of every purchase. It’s a cool idea because each (personalised) item bag has a unique code on it that allows you to see what effect the donation can have, which is a great way of connecting the buyer with the charity in a way that goes beyond simply mentioning a donation.

Of course, good values can only get you so far in the clothing industry, if the product isn’t up to scratch then people aren’t going to keep coming back to your brand for their activewear needs. Being a professional dancer, Lucie spends a lot of time training, rehearsing, and generally keeping fit, putting her in an excellent position to judge their goods and also put the goods through their paces over the past couple of weeks.

Lucie was happy to find that the waist on the Ruinette leggings (£75) wasn’t too tight, meaning that she was actually able to move freely and easily during exercise, something which often isn’t the case with other brands, making them “super comfy” and she was also impressed by how lightweight the material felt without being thin. It’s nice to see the little red accents of the zip-pull on the back pocket and matching red drawstring, it’s a subtle nod to their branding without being in your face, even the printed logo near the ankle is pretty low-key.

I checked out the Breithorn sports bra (£45) in the office before the shoot and it certainly looked and felt like a quality product to me. As you’d imagine I don’t have much personal experience of sports bras but after over a decade running this site I have gained a pretty reliable sense for when a garment has been made with care and also when it has been built to last. Whether it’s a t-shirt or a bra, quality usually makes itself evident.

The bra performed well, providing support and keeping everything where it should be. Lucie did say that she felt the straps were quite long and that if she was to get one again she might go a size smaller, but that it was fine and the sizing chart is generally reliable (sizing charts never being an exact science, of course). That’s mostly a personal choice on Lucie’s part, but possibly something to bear in mind when thinking about how your body-shape might match up with their sizing that if you think you might be between sizes it could be a good idea to move down a size.

I should point out that whilst this review focuses on a couple of items from their women’s range it’s important to note that they offer a range for men as well that is well worth checking out.

It’s clear to me that Sundried are a very polished brand; good product, good branding, good website experience, and good values. That’s a winning combination and judging from their presence on social media it’s clear I’m not the only person to feel that way.

Regular readers know that I see value in providing constructive criticism to brands where I see gaps potential problems or missed opportunities, but honestly I can’t find fault here. Being a small brand in the fitness clothing world is very hard, Sundried are competing with some enormous brands and that’s a daunting task, and to do it without cutting corners or compromising your values is even more impressive.


Grafitee new eshop: Our top 3 brands

by Benedicte on August 13, 2016

Maybe you’ve heard already but our friends at Grafitee have decided to take a new road and added a marketplace to their blog.

Hopefully this will be great for the indie tee world! To wish them success in this new adventure, we’ve decided to talk about three brands picked in their marketplace. To make it funnier, we picked three brands that you’ve never heard of on HYA yet.

Maybe you’ll find some inspiration there, and maybe you’ll find your next tee!

1. Unionwell

Based in Indonesia, this brand is inspired with great vintage hand lettering and US old school style. Tees are perfect for bikers and mechanics fans. Bikes, tigers, speed, adventure, their universe is pretty great and the tees are printed with water-based inks on a 100% cotton canvas. Great cuts and great basics for the Goodness in ride.





2. Fresh Kaufee

In a completely different universe, this is a brand inspired with the effects of cafein on our bodies. What’s really interesting here is that everything from design to packaging has been based on this coffee universe. Tees even come into small coffee bags. This texan brand really has some nice pieces.





Our number three is an indie brand from Brooklyn trying to raise political and social consciousness. The indie brand has created strong, colorful and powerful geometrical designs with many independent street artists that share their values.




Go check Grafitee marketplace and let us know about your top 3 !


Hungry Robot + Sale!

by Andy on August 9, 2016

Hey Guys I have a new design up for sale “Hungry Robot“.
I’ve also dropped the prices site wide for sweet summer sale.

Andy: Thanks for the submission, Ed!


Dendo Apparel Launch

by Andy on August 9, 2016

Dend? (Japanese for “electric”), is a lifestyle apparel company inspired by the traditional styling of Japanese robots, with the goal of blending bold, modern designs with great fitting, quality apparel.

Each tee comes with an original piece of artwork, stickers and custom packaging!

Kristina and I hope you enjoy the products we put out and we thank you for taking the time to check out our tees! For the most up to date info about Dend? feel free to visit our blog or follow our social media accounts. We also love feedback so feel free to drop us a line at

Thanks and hope to hear from you soon!

Dan and Kristina

Andy: I really like that logo tee, and the rest of the artwork is pretty cool too.

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1 Is Greater Than 2…Sorry Math

by Andy on August 9, 2016

1 is greater than 2.

If you said that to your math teacher, you would probably be greeted with a curious look and a barrage of questions about how you could possibly say such a thing.

But math is the only place in which 2 is greater than one. In the real world, 1 is far greater.

In sports – the champion is number 1, whereas 2nd place is just first loser. You want to be the best, to get the gold at the Olympics. Nobody goes to the games aiming to finish number 2.

In business – No business wants to be the 2nd best in their industry. Everybody wants to lead the pack and get the bulk share of the industries revenue and gross profit.

In life in general – At some level, everybody has the desire to be the best. Few ever really pursue this desire and even fewer actually achieve it, but everybody wants to be the number 1, and receive the glory that comes with being the best.

The Rio Olympics have finally begun, and we get the to see the best athletes in the world compete against each other for the coveted gold medals, for those number 1 spots.

As your watching these great competitors from all over the world, ask yourself this question: What would you do to be number 1?

Let the games begin.

Browse the 1 > 2 product collection at

Andy: Thanks for the submission.


Staying in line with our love for adventure and style, End of August Apparel is dropping three fresh new tee designs inspired by the open road. Even better, they come on super soft tri-blend material. No scratchy, boxy tees.

Check ‘em at

Andy: Really nice little collection here with a solid and cohesive idea, I’m impressed!


Hey Guys! This is WestPointCo.! We are a Spanish-based California-inspired Clothing Company that has just started.
Our motto: The West, The Sun & The Waves.
We are really looking forward to expand our company soon. Our website’s currently in Spanish but we hope to have the English version soon too. (We ship worldwide though)

So, after all this presentation, we, the WestPoint Crew, want to show you our new, fresh, Summer ’16 Collection!

Feel free to visit our website
and our Social Media Accounts for:
· Twitter @wpointco
· Instagram @wpointco
· Facebook Page @westpointco / West Point Co.


Andy: There’s some nice stuff here, I often worry about new brands that just have logo stuff for their opening collection, but if you do it right, as I feel West Point have, then at least it will be easier to convert people into wanting to wear your stuff.


When John Hanke met with Pokémon CEO Tsunekazu Ishihara last year. He had no idea just how amazing his vision was truly going to be. Niantic Labs, the Company behind the world wide phenomenon known as Pokémon Go has been shot to center stage with the likes that no other gaming company has ever seen. “You see these people everywhere, they are playing this game like no one ever envisioned.” John Turner, creator of the Pokémon Go apparel website, and pictured in his favorite Pokemon T-shirt, “Ash meets Pikachu.” said in a recent interview. It truly is amazing and whats more amazing is the potential for more businesses to capitalize on this phenomenon as well.

While there are hundreds of different sites sporting Pokemon shirts and hoodies, John’s company is a little different. “We give back as much as we can.” What John is speaking to is the Charitable side of his business. gives back 10% or more to the charity or organization that they are currently partnered with. “Right now we are building a relationship with” This organization was founded by Jane Goodall and she has done a tremendous job with everything from helping communities learning how to build community gardens in Brooklyn to stopping beach erosion in California. On Charities and Dot Org’s, John said “In life, in order to be effective you have to have balance and also give back. I’ve had the opportunity to be a apart of many different business ventures and I have always tried to give back in some way, whether that giving be through monetary donations or simply volunteering my time.” When you have a moment please head on over to and check out all the cool designs John and his team have to offer, and also check out . Get outside and get involved!

Andy: Hmmmmm, I think I see a cease & desist letter from Nintendo’s lawyers in their future.


Ford Econoline Tour Van t-shirt

by Andy on August 8, 2016

Hi there! I have a book coming out in September, called Punk Rock Entrepreneur, and drew an Econoline van for the cover. It’s sort of the quintessential tour van. So when I wanted to make t-shirts to sell in support of the book (covering some marketing costs and touring of my own), I wanted to use that same graphic.

Hence, the Econoline Tour Van shirts available for pre-order until August 23rd right here:

Celebrate the greatest damn tour van ever in style. Shirts are all printed locally, on 100% cotton Gildan Softstyle shirts.

Andy: It’s kinda funny that I associate this with being “the tour van” even though this model has never been on sale in the UK (I think), but I was so used to seeing it in movies and music videos when I used to listen to the various punk-ish genres when I was growing up. Somehow it had more glamour to it than a rusting old Transit that British bands would tour in.


Hey Guys I have a new design up for sale on my website. “Midnight Heist” is printed on super soft 50/50 tees with water based inks for soft print. You can grab one for 20 bucks.

Andy: Nicely done as usual, Ed.


Gun’s N Butter

by Andy on August 7, 2016

This shirt is inspired by the movie baby boy. The images are evoking change in the mindset of the youth. The most powerful images are guns which can save of take your life and money which will give you a better life.

Andy: Pretty cool, though as a UK GCSE history student (well, about 15 years ago!) whenever I see the words “guns” and “butter” used in the same sentence I can’t help but think of Nazi Germany!

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Socialfabrik x HELL.A

by Andy on August 7, 2016

Graphic t-shirt brand Socialfabrik have another new design to add to what has already been an eventful 2016 at their Manchester headquarters. A commentary on the horror beneath the veneer of Hollywood glamour and the subversion of celebrity culture, this exclusive design is courtesy of Los Angeles creative collective HELL.A.

Individually, group members work under their own names in their respective fields such as art, design, Djing, & club promotion. Together they work anonymously under the name HELL.A for various art projects, events and now, this collaboration with Socialfabrik.

The intention of HELL.A is to expose the ugliness of the modern day culture of celebrity worship, which finds its cesspool epicentre in Los Angeles, by subverting cultural iconography and creating works that provoke reflection.

In their own words, “It’s our mission to hold a mirror up to society & consumer culture and challenge it, to find truth in the world through exposure of lies, to reveal the real from the plastic face lift of the unreal.”

‘Marilyn’ by HELL.A is printed on 100% organic cotton Earth Positive t-shirt and is available online at

Andy: I think it’s fair to say that they knocked this one out of the park.


Bring some aloha to your every day

by Andy on August 7, 2016

Mainland living. Island dreaming.

No matter where you live, you can keep the island spirit with you. Mainland86 is a new brand for those who like to stay in an aloha state of mind. Celebrate Hawaii and beach iconography with these tees and sweatshirts. New designs posted regularly.

Andy: Not exciting me that much, I guess that means I have the wrong state of mind.



by Andy on August 7, 2016

I’m not a wordsmith, but you’ve featured my gear before ! I recently quit my job to focus full-time on my label STACKS here’s a fresh one i consider gold aha.

Andy: Flagrant disregard for copright aside, this is pretty fun.


Launch of New, Edgy FuXk Brand

by Andy on August 7, 2016

What is FuXk?

FuXk is a next-generation brand committed to the promotion of:

Fun under Xtreme Konditions

What’s it Mean?

Don’t over analyze the word(s); there’s no need to discern or confirm or run it through a machine learning algorithm to find a pattern.

FuXk was created by people who are passionate about life.

You’ve no doubt heard the words “work hard, play hard” and that’s what we’re all about.

But we take it a step further by ensuring that no matter what Konditions we’re operating in and no matter how Xtreme, we’re having fun in the process.

Realizing that life takes so many turns, we wanted to make sure that having fun was never too distant from the center of people’s thoughts.

So whether it’s grinding out your work day, rocking out at a concert or going through a tough personal ordeal we want you to make sure there’s at least an ounce of fun in everything you do.

We invite you to join our journey and passion around driving Fun under Xtreme Konditions.

And if you don’t subscribe to our philosophy, well just come along for the FuXk of it!

Andy: One of my pet peeves is brands that put their web address on the shirt, it’s fine if you’re giving away swag at a convention, but if someone is paying for your product they shouldn’t have to be a walking billboard as well, and it’s really hard to make a domain name look good on a shirt.


Manoje Prutthisathaporn – the Co-founder of FitFactory, is launching a Kickstarter crowdfunding campaign for the very the first custom tailor with in-person fittings with local tailors – FitFactory, this week.

As stated by Manoje, “We have a grand vision of becoming the most convenient and accessible high-quality custom tailor service available at great prices. We want to make FitFactory available across the country. So, we need $15,000 in funds to build the operations and invest in fabrics to offer the unique free fabric sample delivery and launch custom shirt category. That is why, we are planning to launch a Kickstarter campaign to raise funds and the find first set of customers in each targeted city (we offer special discount in return)”.

Custom-made suits’ online stores usually fail to deliver top-class quality and the required fitting because people usually fail to give their correct measurements.

But, FitFactory will sort all of these problems out, because with FitFactory one does not have to take their own measurements themselves, but they can visit any FitFactor’s handpicked, highly-experienced and professional local tailor – who will take the measurements professionally, which would ensure a perfect fit every time. This also makes it very convenient (as you can go to a tailor nearby) and affordable (no investment in showroom that). FitFactory also delivers the sample of the chosen cloth at home for free. So, with FitFactory the client will have max convenience, and would get a chance to buy a custom-made suit and/or shirt at an affordable price.

As stated by Manoje, “FitFactory is founded with a rebellious spirit and a lofty objective: to make high-quality custom-made menswear accessible, convenient, and affordable. We offer custom made-to-measure men’s suits, shirts and separates made from the finest wool and cotton fabrics. Once we receive your measurement, each suit is crafted by a real human being – internationally sought-after tailors in Thailand. With over 35 years of experience, these maestros guarantee your fit”.

For more information, please go to

Andy: Different from the usual HYA submission, but very interesting stuff.


City Tees by Teeframed

by Andy on August 7, 2016

Teeframed just launched its new storefront with a huge lineup of shirts featuring their new typeface called Shifty Four. Each design honors a different American city, and, when stacked, the letterforms create interesting shapes and connections. They almost begin to look like aerial views of city blocks, with the negative spaces forming the streets.

Andy: Really like this style, which is good since all the tees are the same!

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Carpe the Saturdiem!

by Andy on August 7, 2016

My love for art began with an appreciation for the toys, cartoons and animated movies of the 80s. It was those mornings of escape that eventually led me down the path of designing for some of the largest retailers and brands (like Target and Disney). So to pay homage to those early days, I’ve launched a brand of tees with the name of the day that started it all. From tatted dogs to kitty ninjas, these tees are a representation of thoughts that make me chuckle.

Thanks for your consideration.

Carpe the Saturdiem!

Andy: I like the style of these, looking forward to seeing more.


Oldskull – Webshop Relaunch 2016

by Andy on August 7, 2016

OS In Motion – A New Fashion Brand Turns Your Emotions Into Stylish Clothing

First of all we would like to welcome everybody who has found its way to this page.

Here you can find OStastique designs for shirt aficionados!

“Get your PromoCode and 20% off your favourite T-Shirts: OSLife20 (until 13.08.2016)”

…all about OS!

Andy: Very nice indeed.


Tees by Messiah Clothing Uk

by Andy on August 7, 2016

Messiah Clothing UK was formed to bring tees that we think are modern and would love to wear ourselves. We aim to fetch trendy/trendsetting and fashionable tshirts with a great price. The best of both worlds! We hope to be able to expand into more clothing territory in order to fulfil our goal amongst a whole selection of apparel. The three tees attached are just some of the tees we have currently in our line and more can be found on our website: You can also bag yourself 10% off with the code: hideyourarms Thanks!

Andy: Just my personal taste, but I’d like to see something other than white tees here, since there are quite a lot of people that don’t like to wear white tees, so by sticking to one colour with the shirts (not sure if it’s branding decision) it’s going to put off a few people from buying. Pricing is attractive though and it’s a solid start.


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