Launch of New, Edgy FuXk Brand

by Andy on August 7, 2016

What is FuXk?

FuXk is a next-generation brand committed to the promotion of:

Fun under Xtreme Konditions

What’s it Mean?

Don’t over analyze the word(s); there’s no need to discern or confirm or run it through a machine learning algorithm to find a pattern.

FuXk was created by people who are passionate about life.

You’ve no doubt heard the words “work hard, play hard” and that’s what we’re all about.

But we take it a step further by ensuring that no matter what Konditions we’re operating in and no matter how Xtreme, we’re having fun in the process.

Realizing that life takes so many turns, we wanted to make sure that having fun was never too distant from the center of people’s thoughts.

So whether it’s grinding out your work day, rocking out at a concert or going through a tough personal ordeal we want you to make sure there’s at least an ounce of fun in everything you do.

We invite you to join our journey and passion around driving Fun under Xtreme Konditions.

And if you don’t subscribe to our philosophy, well just come along for the FuXk of it!

Andy: One of my pet peeves is brands that put their web address on the shirt, it’s fine if you’re giving away swag at a convention, but if someone is paying for your product they shouldn’t have to be a walking billboard as well, and it’s really hard to make a domain name look good on a shirt.

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