Socialfabrik x HELL.A

by Andy on August 7, 2016



Graphic t-shirt brand Socialfabrik have another new design to add to what has already been an eventful 2016 at their Manchester headquarters. A commentary on the horror beneath the veneer of Hollywood glamour and the subversion of celebrity culture, this exclusive design is courtesy of Los Angeles creative collective HELL.A.

Individually, group members work under their own names in their respective fields such as art, design, Djing, & club promotion. Together they work anonymously under the name HELL.A for various art projects, events and now, this collaboration with Socialfabrik.

The intention of HELL.A is to expose the ugliness of the modern day culture of celebrity worship, which finds its cesspool epicentre in Los Angeles, by subverting cultural iconography and creating works that provoke reflection.

In their own words, β€œIt’s our mission to hold a mirror up to society & consumer culture and challenge it, to find truth in the world through exposure of lies, to reveal the real from the plastic face lift of the unreal.”

‘Marilyn’ by HELL.A is printed on 100% organic cotton Earth Positive t-shirt and is available online at socialfabrik.co.uk

Andy: I think it’s fair to say that they knocked this one out of the park.

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