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Margin London 2013 Show Recap

by Andy on February 15, 2013

margin london registration

Last weekend me and Mrs HYA took a trip down to London from the cold, dark North to enjoy the perks of the bustling metropolis, and also to check out the Margin tradeshow after HYAs absence from the show for five long years. I was going to pop down last Summer but show founder Odysseas had to cancel due to the Olympics putting a spanner in the works. This years second edition will be going ahead and HYA fully intends to be there too after enjoying this visit so much. This trip was also the first time ever that I met one of the other bloggers at HYA, namely Doug who has been part of the team for a year now. Turns out he know A LOT about art and I don’t, which I think made for a pretty deadly double act when talking to brands.



Doing what I do you tend to ‘meet’ a lot of people, but there’s only so much that you can gain over e-mail compared to meeting people face-to-face and seeing what they’re passionate about and the amount of enthusiasm they have for their brand. It’s also great to see the products in the ‘flesh’ since lookbook photos and mockups can only tell us so much. Also, it turns out that when I talk, I tend to talk a lot, visiting just the t-shirt-y brands at the show me and Doug managed to clock up getting on for four hours chatting with people about the ins-and-outs of the industry, at one point we had to take a water break. Were we thorough? Yes we were.


Rather predictably for the UK (even in the tropical South) it was raining, but fortunately the show was well located at The Music Rooms about a minute or so from Bond Street station (and hipster burger restaurant Meat Liquor, where me, Doug, and Mrs HYA enjoyed burgers and cocktails in the dark). After signing in at the reception we went into the main room filled with brands eagerly waiting to show off their clothing. The initial impression you get shows a big difference between Margin and other tradeshows, everyone is equal, and it isn’t so big that it’s overwhelming. All the brands at Margin are small up-and-comers, a lot of which have never exhibited at a show like this before, so it’s good for them to get their feet wet in a smaller environment with like-minded people rather than being stuck in the corner at a larger show and being over-shadowed by bigger brands. It’s also a great opportunity for smaller boutiques to pick up interesting new labels to sell in their stores, though there is a lot of interest from larger entities too, I did see a few Drapers business cards around the show, which is arguably a bit bigger of a deal than HYA. I don’t know of any other tradeshow that caters to smaller brands in the same way that Margin does, if you do let me know because I’d love to check it out.


We visited on the Sunday, and a few of the people we spoke to had said it was quite quiet in terms of foot traffic, but with the combination of the wet weather and it not being a work day I don’t find that too surprising. It was Sunday after all, I imagine that most buyers for shops don’t want to be working on a Sunday, and most people in the press are probably the same, so whilst it’s really convenient that I could make a weekend of it and go on the Sunday, in business terms I’m sure there was more activity on the Monday and hopefully lots of deals come from the show because there were a lot of brands that I’m sure would be a good fit for all kinds of shops. For us, it being a bit quieter was a real plus, we weren’t fighting for people’s attention and could have some good conversations with brands, which is what it was all about for Team HYA.



I’ve been purposely vague about specific brands in this post because I don’t really want to single anyone out just yet. Over the next couple of weeks me and Doug will be providing commentary and an overview of most of the brands we spoke to and reporting back on what we found, so this recap iss mostly just to give you a flavour of the show. It really was great to be there, after the show on the train home I felt invigorated, being around creative people helps to get ideas going and makes you feel positive, and I hope that other brands involved felt the same. See you in the Summer, Margin!

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Margin London Preview

by Margin London on February 4, 2013

Regular Hide Your Arms readers will have spotted our recent posts highlighting a few of the brands exhibiting at Margin London on the 10th & 11th February.

With just six days to go until the show opens to buyers and press, here’s a preview of some more of the labels making their tradeshow debut at the exhibition.

We thought we’d better not post any more in-depth profiles otherwise the Hide Your Arms crew wouldn’t have any exclusives to report on when they visit the show!

Here are some images to whet the appetite and look forward to the Hide Your Arms reports after the show.

For information about exhibiting at or visiting Margin, get in touch via the website.

 

LATIN LOVER, a new t-shirt label from Columbia for men & women, with great illustrations & graphics:

Latin Lover at Margin London

Latin Lover at Margin London

 

EVIL, the first-season from this new menswear range will be debuted at Margin. The collection features a whole range of clothing (shirting, trousers, chinos, denim) and printed tees & sweatshirts:

Evil at Margin London Evil at Margin London Evil at Margin London

 

SLANG, a new men’s and women’s t-shirt brand from Portugal, drawing influences from art, music, and skate, and making their debut at Margin:

Slang at Margin London Slang at Margin London Slang at Margin London

 

NETTY RATTI, adorable cross-stitched designs in this range of ethical women’s tops and tees:

Netty Ratti at Margin London Netty Ratti at Margin London Netty Ratti at Margin London

 

OUT OF PRINT first made their debut at Margin in August 2011 and have exhibited at every edition since. They’re back again in February 2013 to unveil their latest tees featuring artwork from classic books:

Out of Print at Margin London Out of Print at Margin London

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OURS at Margin London

by Margin London on February 1, 2013

Ours at Margin London
Fresh from California comes this new range of menswear by Ours. With tailoring alongside premium streetwear, the range should appeal to a wide range of men looking for quality relaxed clothing.

Blending 1980?s Caribbean influences with New England tailoring, Ours could be summed up as “Island Prep”. The range of laidback surf-inspired menswear consists of a full roster of clothing including shirts, trousers, shorts, caps, vests, and unique illustrated tees.

As Hide Your Arms is all about the tees, we’re featuring images of Ours’ t-shirts, but you can see more images with the clothing at their website.

We love the beach-inspired hand-drawn illustrations coupled with text and retro imagery simply coloured in.

Ours at Margin London

Following their debut at Agenda in Long Beach, Ours will be making their European debut in February 2013. Margin London is the only show in Europe to see this first season by new Californian brand Ours when their European distributors, Boy Parker, exhibit the range.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Ours at Margin London

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Ours will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find OursBoy Parker, and Margin on Facebook.

Ours at Margin London Ours at Margin London Ours at Margin London Ours at Margin London

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Less Clothing at Margin London

by Margin London on January 31, 2013

less_clothing_at_margin_london

Exciting times lie ahead for young streetwear brand Less Clothing.

As well as just launching their new website, Less will be making their trade show debut at Margin, the longest-running independent exhibition in London.

less_clothing_at_margin_london

Handcrafted in London, Less Clothing produce men’s and women’s streetwear with a sharp attention to detail, from the signature cuffs to the embossed leather labels.

less_clothing_at_margin_london2

We love the vibe of the label and their lookbook, the sun-drenched images and their association with musicians and DJs give the brand a real “Ibiza” vibe that we’re happy to buy into for some sunshine (especially during such a cold grey winter!).

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

less_clothing_at_margin_london

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Less will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

less_clothing_at_margin_london

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Dr Popcorn at Margin London

by Margin London on January 28, 2013

DPA + Dr Popcorn Apparel at Margin London

Hailing from Sheffield, DPA, an acronym for Dr Popcorn Apparel, is a new brand producing handcrafted tees for men and women. With a dark edge to the graphics, the range is printed on high-quality, fair-trade garments.

Along with releasing their 22-strong range, DPA are making their trade exhibition debut in February 2013 at Margin London.

DPA + Dr Popcorn Apparel at Margin London

So many streetwear brands concentrate on mens’ items only to it’s refreshing to see that DPA have not forgotten about women’s pieces. These designs would also sit well in a women’s boutique and we can imagine some of these prints looking great under a sharp, tailored jacket.

All items come well-presented in their own hand-printed box which adds a level of detail and care that raises the sinister aesthetic to that of a collectible.

DPA + Dr Popcorn Apparel at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

DPA + Dr Popcorn Apparel at Margin London

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

DPA will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

DPA + Dr Popcorn Apparel at Margin London

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Sprayground Bags at Margin London

by Margin London on January 26, 2013

Sprayground Bags at Margin London

Not tees, we know, but you can be wearing the best looking t-shirt and let your outfit down with a bland or ugly bag.

Chances are that, if you’re reading HideYourArms, you care about your printed tees and what you wear so, like a hair-flicking starlet, you deserve a decent printed bag (because you’re worth it).

Sprayground Bags at Margin London

American brand Sprayground is innovating baggage with their distinctive art-inspired range. With backpacks, weekenders, and iPad sleeves, all available in a range of great designs, Sprayground bags feature dripping gold paint, camo sharks, piles of cash, and many more unique prints, including a collaboration with Mishka.

Sprayground Bags at Margin London

Designer David Ben David, aka DBD, grew up in Miami painting, skating, surfing, and always on the go, packing his whole life in his backpack but all he could find were bags of the same old solid colors and shapes so had to create his own brand.

With stores as diverse as Nordstrom, Digital Gravel, Patricia Field, and Kitson carrying the range in America, and spotted on numerous artists including Rihanna, the bags have wide appeal, from streetwear stores to fashion boutiques.

Sprayground Bags at Margin London

Sprayground bags are made from durable polyester fabric and feature a sleek construction with hidden features, such as velour laptop, tablet and sunglasses compartments, ergonomic padded back support, and stash pockets.

Sprayground are reaching out to potential stockists across the pond when they make their European tradeshow debut exclusively at Margin, the independent trade show exhibition in London for new brands.

Sprayground Bags at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Sprayground Bags at Margin London

Sprayground will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find them on Facebook here.

Sprayground Bags at Margin London

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The Illustrated Mind at Margin London

by Margin London on January 23, 2013

The Illustrated Mind by Boy Parker at Margin London
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.

Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.

Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.

The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.

The Illustrated Mind by Boy Parker at Margin London

The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.

For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.

The Illustrated Mind will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Boy Parker who distribute the range on Facebook here.

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Drink Beer Save Water at Margin London

by Margin London on January 21, 2013

Drink Beer Save Water at Margin London

When you hear the name of this new Korean brand, your first instinct may be to imagine “comical” retro beer graphics with humorous slogans about getting drunk. Nothing could be further from the reality of this expertly tailored range of tees that lift Drink Beer Save Water to another level.

With a large of range of visually adept clothing, Drink Beer Save Water have created wearable conversation starters that demand a double-take with their subtle stylings. Expertly placed pockets, slashes or stitches transform the humble tee or bag into something else (or in one case, transform a tee into a bag).

Expect to see more of Drink Beer Save Water in the UK soon as the Korean brand will be making their UK trade debut at Margin London to meet with buyers and press.

The brand of quirky and cleverly cut pieces is quickly gaining momentum across the world following their appearances at trade events such as Project in New York and Bread & Butter in Berlin, but February marks the first time Drink Beer Save Water will be exhibiting in London.

Drink Beer Save Water at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Chateau Roux, Eva Evanovitch, Camo, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Drink Beer Save Water will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Drink Beer Save Water on Facebook here.

Drink Beer Save Water at Margin London

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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.

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MarginReports: Trousers London

by Andy on April 19, 2008

trousers-three-copy.jpg

Fear not gentle readers, HYA has not turned into Hide Your Ass (now there’s an idea!), but I promised these guys that I’d write something about them even if I don’t have the first clue about the world of premium jeanswear. I met two of the people behind Trousers London at the pre-party before the main event at Margin and they they were great, very concerned about the two friends I took to the party who ‘over-extended’ themselves on delicious free cocktails from the bar. In short, being nice to me will get you a feature on HYA.
The very cool Trousers crest-style logo, which is slightly reminiscent of Threadbanger

Trousers London was officially launched at Margin, though the brand was born in 2007 with the intention of creating a jeanswear label that stood out from other high-end offerings. Here’s how they describe themselves:

Trousers is an experimental, ambitious, future-focused jeans label inspired by London.

From unique designs and shapes, to small but important details, Trousers stands alone among the clones of the daily jeans parade. Trousers makes jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde.

We at Trousers believe in ecologically friendly materials and we care that our products are not born of exploitation. Our range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim.

Trousers One

Like I said, I know basically nothing about the premium jeans market. I do know that their jeans looked cool, and they’re making all the right noises in terms of not wanting to destroy the planet which is refreshing to hear, and I think that it would be pretty hard for you to disagree that these are fairly unique designs, you certainly won’t find anything like them on the high street. So, I do give their range a thumbs up, but unfortunately my thumbs are of little value in this instance.

At the moment it isn’t actually possible to buy these jeans. Those who are interested in the limited edition garments (just 600 pairs in the first production run) will be available to register their interest in May when the Trousers web store opens, with the jeans getting to them in June or July. If you’re a bricks and mortar kind of person, the jeans will be available in a select few retails stores around the UK and Europe around August/September.

Trousers London

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HYA goes to Margin’s August 2013 Edition

by Andy on August 14, 2013


I’ve always enjoyed my trips down to Margin, and not just because it provides me with a good excuse to visit London for a night. HYA may have quite a large blogging team, but it’s not like we’re all sat in an office together, so it’s actually pretty rare for me to be able to get out there and talk face to face with brands and designers and I really get a buzz out of that, as well as uncovering new brands to talk about on the blog. Margin is a bit special in that is is one of the few (only?) tradeshows out there that caters to new and emerging brands, so the show is often the first experience that some of the brands have with a tradeshow environment, and I think that a lot of the brands also got to spend time talking and learning from each other, which is really cool, it makes me wonder if something like a indie brand conference with tutorials and workshops would be a good event for UK brands.

For this show Margin had made the move up to the Hilton hotel up in Kensington near Olympia (where the Pure tradeshow was being held on that same day), and I do like the space, it was big, light and airy, and the air conditioning certainly was welcome. There was the usual mix of brands at the show, some tees, some bags, some womenswear, and some stuff that would only be worn by people far more fashionable than me (which is a good thing, I liked that there was items totally foreign to me). This post is just going to serve as a general overview of the show with a few quick introductions for brands, and I’ll be going in-depth over the next few weeks as I mix show reports with regular HYA posts.

[click to continue…]

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Hide Your Arms is at Margin today!

by Andy on August 5, 2013


After enjoying my visit to the February show I’ve made the trip down to London again for the Summer edition of the Margin tradeshow. There’s quite a few brands in attendance that we’ve written about before so it will be nice to meet them, and also to uncover some new brands.

As you’d imagine this does mean that we’re not going to be on a full schedule of posts today, or for the next few days as I have a friend coming to visit, there will be less tees than usual for you to enjoy this week.

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cool video shop tours

I think you can file this under ‘things I like’. Even though the web is my life, I always love going into a cool shop that is trying to do something different and is passionate about the products they sell, which seems to be the case for all the stores that Margin are profiling in their video tours. With Margin being a London-based tradeshow it is hardly surprising to find that the majority of the shop tours are for British shops, but there are a few from Continental Europe too. Check them all out at the Vimeo Shop Tours Channel.

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Margin 2010 covered by the Daily Street

by Andy on February 26, 2010

margin tradeshow the daily street

I had a great time when I went down to Margin a couple of years ago, obviously I didn’t make it there last year since I was in America, and it would have seemed silly for me to make a trip down this year after visiting the city in December, but fortunately the Daily Street (the UKs premiere streetwear blog, probably?) checked out the tradeshow and have a good overview of the brands there that stood out for them. Well worth a read.

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Margin: Prepare for the British Invasion

by Andy on February 12, 2008

Margin London 2008 Logo

Well, that was fun!

Over the weekend I managed to hit up not just Margin, but also To Be Confirmed and The Park yesterday. I met a lot of new brands, a lot of nice people, and collect enough press info that I need to buy a few acres of rainforest to ease my conscience over the amount of paper I gathered.

Taking your own photos is generally frowned upon at these kind of places (presumably due to designers fearing rip-offs of their unreleased work), most of the Margin-based posts aren’t going to look all that different, but hopefully they’ll have a different feel, since for a change I’ve actually had a chance to feel the clothes and chat with the designers.

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Still in London, no posts today

by Andy on February 11, 2008

tower bridge

Hey guys, I’m still down in London for the Margin exhibition, so there’s no posts today, but hopefully things will be back to normal tomorrow and I can start talking about all the great new brands I’ve seen.

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HYA goes to Margin, you pick where else

by Andy on January 31, 2008

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Next weekend I’m going to be making the long trek (well, 3 hours on the train) to London for Margin, a streetwear and directional tailoring trade-show being held in central London (February 10th, 11th & 12th). Hopefully I’ll find out about a load of new and exciting brands, so get ready for an invasion of British brands on the blog over the next month or so.I’m going to be down in the big smoke for three days, and presume that I’ll only be at Margin for one day, so I’m throwing my itinerary open to the HYA masses. I’m making up a list of stores that I have to go to. including checking out Concrete Hermit‘s latest show, Magma‘s Covent Garden Store, the Sunday (Up)Market (note: hangover dependent), the Design Museum, and wherever Yutaka tells me via this excellent website that Virgin seem to have had a hand in.

I guess that makes it look as if I’ve got a pretty busy schedule, but I’d still like a few more tips about great stores that you think I should check out. I’m no stranger to London as my brother lived there for a few years, I know my way around fairly well and I’ve done all the tourist stuff that I want to do, so I’m after interesting off-the-beaten-path type stuff. If you leave a comment or drop me an e-mail and I go there I’ll try and take pics and do some mini-reviews of wherever I’m sent, so if you own a store this could be potentially useful for you too.

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Addixx – Initiation [Submitted]

by Andy on June 4, 2013


We introduce to you new British brand Addixx. Scheduled for an official release in Fall 2013, Addixx sets itself apart by making caps representing the UK and in essence showing off the UK to the world and beyond in addition to a series of logo caps and upcoming collaborations and drops. Addixx will be exhibiting at Margin August trade show in London and as part of the build up to the official launch, we are treated to the brand’s first outing and teaser video shot and produced by up and coming talent FreeSpirit.

Get to know Addixx across all social media platforms @AddixxTM

Addixx Initiation Video

Addixx – Initiation from AddixxTM on Vimeo.

Andy: Nice to have something a bit different on the blog, but I will reiterate that there is little point in submitting a post when you can’t sell something, especially when it’s going to be several months until you intend to launch, because it’s not going to do much to build hype for the brand when people can go out and buy a hat elsewhere right now. I do look forward to seeing more from these guys in the future though.

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The Landing of Goodfibres

by Goodfibres on October 31, 2011

Goodfibres logo

Well, here we are – Goodfibres the ethical clothing design company – taking up residence on the Hide Your Arms blog. You’ll find us here weekly, or at least fortnightly; sharing the love of crowd sourced design and ethically produced men’s and women’s T-shirts.

As this is our first post, we’ll kick off with a brief explanation of exactly what we do and why we (hopefully) appeal to each and every one, so do read on.

We’re an up and coming t-shirt brand based in East London, possessing a slight twist. We don’t design the tees ourselves (perhaps we don’t trust ourselves enough with the responsibility of creativity) but we source designs from all over the world by encouraging artists to submit their work to our site. Once the artwork is live it’ll be put forward to the community to vote on, with the most popular designs – as determined by the community – going into print. Though that’s not the end of why we’re different; are you somewhat intrigued?

Once the community has decided on its favourite designs they’d like to see adorning people’s backs, we don’t leave the interaction there, we keep everyone involved at every step of the way. For every sale made of a designer’s artwork, the artist will get a 10% commission from each and every sale that is made from the first print until the end of time.

We’re also proud to say that our commitment to the wider world extends beyond trendy t-shirts and unique designs. For every sale that we make through Goodfibres we’ll make a donation in kind to a charitable cause. Now that we’ve covered everything that we do in our perpetual efforts to make the world a better place. You may wonder why you’re now falling across us on Hide Your Arms. Allow us to explain.

Stumbling across one of the largest t-shirt blogs out there (and with Andrew being a friendly guy), seemed like a god-send; given that we’re a ‘new-kid-on-the-block’ type amongst the thousands of T-shirt and design sites battling for eyeballs and attention. So Hide Your Arms has very kindly agreed to us becoming a guest blogger on here. This is just the first in the series of our postings across the site.

Hopefully this has provided you with a good foundation of what it is that we do, what we’re striving to achieve, and the general openness that we feel is crucial to operating ethically. If you have any questions, comments or any form of feedback, please do let us know over @ Goodfibres; on Facebook or Twitter.

Kong at GoodfibresSo, this has very much much been focussed on what we’re all about and not so much on the design of all our wonderful artists. As our parting gift we leave you with ‘kong’ a clear and easy winner for October. Not to say that the other entries weren’t great it’s just Kong ran away with it – both in our opinion and the community contributions.

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Concrete Hermit: HYA visits the Gallery

by Andy on April 22, 2008

Concrete Hermit Gallery Frontage Sign

When I went down to London in February to attend Margin I decided I was going to make a bit of a pilgrimage to Concrete Hermit, and since they were located pretty near to The Park and To Be Confirmed shows that I was going to attend I decided I’d be stupid not visit them after writing about Concrete Hermit so much in the past.
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In hindsight, the gallery is actually quite easy to find, but because I had a lame printout from Google Maps to guide me it took about 30 minutes walking and stopping several people (most of whom seemed as lost as me) to find them when they’re only about 10 minutes brisk walk from Liverpool Street Station. Located on a fairly quiet street not far from the hustle and bustle of Brick Lane, a street that is famous for curry, art, clothes and graffiti, pretty much in that order. The Concrete Hermit gallery has the appearance of a regular shop, except with a lot less stuff in it. This is a conscious decision that has been made to separate the exhibition space from the sales area, which I think helps them to maintain the ambiance of a gallery in the front of the space when you walk in, you aren’t immediately confronted with items that you can buy, I think that’s important and helps you understand what the CH team want their gallery to be like.
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Of course, you can buy things in the gallery as well. Almost everything that is available in their online shop is available in the gallery, and if it isn’t out I suspect that they’d be able to get it for you since, if I remember correctly, their storage space is either located in the basement of the gallery or somewhere very nearby. It was good to get hands on with their t-shirt offerings after recommending them so many time, and I wasn’t disappointed with the quality of their high-end tee offerings, soft tees and soft, vibrant prints are to be found in abundance on their racks, so I’m happy to keep recommending them. Whilst I don’t think it is possible to buy the original works that are on show in the exhibition space, it is usually possible to buy a print or poster from the same artist, and also a t-shirt which has been designed by the artist exclusively for their exhibition at the gallery.

Concrete Hermit

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