I’m an MA student at the London College of Fashion and currently doing some research for an assignment and wondered if I could pick your brain? My topic is on consumer trends and my research is on the idea of technology being an enabler for consumers to play a more active role by producing their own content. I’m using the e.g. of the phenomenon of blogging and customisation facilities provided by sites like Threadless and Spreadshirt.

Would really appreciate if you could provide some insights on:
a. why you think blogging has become such a phenomenon?
b. why you started a t-shirt blog and what do you offer and in turn receive from the virtual community?
c. why do you think people are getting into customisation especially with t-shirts? do you perceive its popularity and demand to stay niche?

Would really appreciate your reply. Thanks for your time and apologies for the nerdy questions!

thanks heaps,
lainey