From the category archives:

Behind The Scenes

New T-shirts and Tank Tops from Yonil

by Mr Four Fingers on May 5, 2014

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It’s that time again where the t-shirt world just got a little better. What am I talking about? Well Yonil’s new tees of course! (cue triumphant brass band). I have always loved Yonil’s tees and the fella just seems to be getting better with every release.

Yonil’s latest range of t-shirts include not only mens garments but a whole load of women’s tank tops, a relatively new addition to the store. Along with these new t-shrits there are also a range of great looking product/model photography. Yeah there is smoking and beer but I like that, well drinking beer that is and the smoking relates to one of the designs.

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The t-shirts are custom cut, with soft hand print  on 100% combed cotton. The t-shirts are light in gsm so great for summer, though not super the  light and see-through type. I wear a large and the fit is more of a slim-fit than standard with the sleeves not hanging baggy. Just what I like

What attracts me to Yonil’s designs is the hand drawn aesthetic of his work, as if the designs have all been mono printed. I spoke to Yonil and asked him to share some early stage sketches to show some process. After this stage the designs are scanned in and worked on digitally with his Wacom Cintiq. It’s at this stage where he begings to utilize his extensive texture library. As you can see Yonil does not overkill his work with texture but rather uses it in a more tasteful manner.

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Men’s t-shirts are $28 and Women’s Tank tees are $26. All products aere posted from Tel-Aviv, Israel. I have ordered tees three times before and I have never had any issues. Yonil’s whole brand is one well oiled bit of illustrated machinery.

Here are two previous Yonil reviews on HYA – Review 1 + Review 2

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So you’ve just raised $68,000 on Kickstarter for your innovative framing system, now what?

Well, that was the task that faced Ugmonk, and they (because it can’t just be Jeff anymore, right?) have produced a fascinating blog post detailing what problems they faced with such a successful funding period. Well worth taking a couple of minutes over if you are thinking of funding your next line with Kickstarter.

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One Thousand Shirts Behind The Scenes

by Ben_P on May 27, 2013

We recently put up One Thousand Shirts new tee for you all to check out, which I really enjoy. It’s got the right level of unique but still looking cool. I also a while back reviewed one of their tees which you can check out here. Anyway the guys behind One Thousand Shirts sent me some behind the scenes snaps of their print run so I thought I’d pop it up so you guys and gals can see a bit more of what goes into T-Shirt printing, which I’m sure a lot of you already know a fair bit about! Check out the pictures and if you ever want to have a chat with them pop over to their Facebook page!

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83MM Becomes Dead Reel

by Ben_P on May 27, 2013


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A few months ago I reviewed 83MM who are awesome. They’ve recently changed their name from 83MM to Dead Reel, which to me is a nicer name! So good choice guys!

Sheffield-based independent movie t-shirt line, 83mm Apparel has re-launched as Dead Reel to prepare the brand for international exposure following a successful first nine months in business. As part of the brand revamp, founder Jon Hides, who hand draws the t-shirt designs, has unveiled a slick new identity featuring a re-designed logo, website and photo gallery. Dead Reel launched as 83mm Apparel in September 2012 after graphic designer and artist, Jon couldn’t find a t-shirt line that catered for his love of classic movies. The nine-strong collection features designs based on iconic movie moments that only the true film fans would recognise, including scenes from The Shining, Batman and The Evil Dead.

They recently unveiled under their new guise at MGM’s Comic Convention, which is pretty sweet. They through some pictures up as well from the event on their Facebook page

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Margin London 2013 Show Recap

by Andy on February 15, 2013

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Last weekend me and Mrs HYA took a trip down to London from the cold, dark North to enjoy the perks of the bustling metropolis, and also to check out the Margin tradeshow after HYAs absence from the show for five long years. I was going to pop down last Summer but show founder Odysseas had to cancel due to the Olympics putting a spanner in the works. This years second edition will be going ahead and HYA fully intends to be there too after enjoying this visit so much. This trip was also the first time ever that I met one of the other bloggers at HYA, namely Doug who has been part of the team for a year now. Turns out he know A LOT about art and I don’t, which I think made for a pretty deadly double act when talking to brands.

Phoenix Boulevard 1 Margin London 2013 Show Recap
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Doing what I do you tend to ‘meet’ a lot of people, but there’s only so much that you can gain over e-mail compared to meeting people face-to-face and seeing what they’re passionate about and the amount of enthusiasm they have for their brand. It’s also great to see the products in the ‘flesh’ since lookbook photos and mockups can only tell us so much. Also, it turns out that when I talk, I tend to talk a lot, visiting just the t-shirt-y brands at the show me and Doug managed to clock up getting on for four hours chatting with people about the ins-and-outs of the industry, at one point we had to take a water break. Were we thorough? Yes we were.

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Rather predictably for the UK (even in the tropical South) it was raining, but fortunately the show was well located at The Music Rooms about a minute or so from Bond Street station (and hipster burger restaurant Meat Liquor, where me, Doug, and Mrs HYA enjoyed burgers and cocktails in the dark). After signing in at the reception we went into the main room filled with brands eagerly waiting to show off their clothing. The initial impression you get shows a big difference between Margin and other tradeshows, everyone is equal, and it isn’t so big that it’s overwhelming. All the brands at Margin are small up-and-comers, a lot of which have never exhibited at a show like this before, so it’s good for them to get their feet wet in a smaller environment with like-minded people rather than being stuck in the corner at a larger show and being over-shadowed by bigger brands. It’s also a great opportunity for smaller boutiques to pick up interesting new labels to sell in their stores, though there is a lot of interest from larger entities too, I did see a few Drapers business cards around the show, which is arguably a bit bigger of a deal than HYA. I don’t know of any other tradeshow that caters to smaller brands in the same way that Margin does, if you do let me know because I’d love to check it out.

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We visited on the Sunday, and a few of the people we spoke to had said it was quite quiet in terms of foot traffic, but with the combination of the wet weather and it not being a work day I don’t find that too surprising. It was Sunday after all, I imagine that most buyers for shops don’t want to be working on a Sunday, and most people in the press are probably the same, so whilst it’s really convenient that I could make a weekend of it and go on the Sunday, in business terms I’m sure there was more activity on the Monday and hopefully lots of deals come from the show because there were a lot of brands that I’m sure would be a good fit for all kinds of shops. For us, it being a bit quieter was a real plus, we weren’t fighting for people’s attention and could have some good conversations with brands, which is what it was all about for Team HYA.

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I’ve been purposely vague about specific brands in this post because I don’t really want to single anyone out just yet. Over the next couple of weeks me and Doug will be providing commentary and an overview of most of the brands we spoke to and reporting back on what we found, so this recap iss mostly just to give you a flavour of the show. It really was great to be there, after the show on the train home I felt invigorated, being around creative people helps to get ideas going and makes you feel positive, and I hope that other brands involved felt the same. See you in the Summer, Margin!

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Margin London Preview

by Margin London on February 4, 2013

Regular Hide Your Arms readers will have spotted our recent posts highlighting a few of the brands exhibiting at Margin London on the 10th & 11th February.

With just six days to go until the show opens to buyers and press, here’s a preview of some more of the labels making their tradeshow debut at the exhibition.

We thought we’d better not post any more in-depth profiles otherwise the Hide Your Arms crew wouldn’t have any exclusives to report on when they visit the show!

Here are some images to whet the appetite and look forward to the Hide Your Arms reports after the show.

For information about exhibiting at or visiting Margin, get in touch via the website.

 

LATIN LOVER, a new t-shirt label from Columbia for men & women, with great illustrations & graphics:

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EVIL, the first-season from this new menswear range will be debuted at Margin. The collection features a whole range of clothing (shirting, trousers, chinos, denim) and printed tees & sweatshirts:

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SLANG, a new men’s and women’s t-shirt brand from Portugal, drawing influences from art, music, and skate, and making their debut at Margin:

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NETTY RATTI, adorable cross-stitched designs in this range of ethical women’s tops and tees:

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OUT OF PRINT first made their debut at Margin in August 2011 and have exhibited at every edition since. They’re back again in February 2013 to unveil their latest tees featuring artwork from classic books:

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Sleepy Dan : Regular Printing Crew

by Sleepy Dan on February 1, 2013

Two weeks ago a new Crew Sweatie was released with help from Regular Printing, so I wanted to share a behind the scenes look at their shop process.

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Heather blue crew is a perfect color for a tonal printing, so we mixed up a water based ink color to match the shirt, then got ready for the Regular Printing magic!

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You wanna check out a short Video Of The Printing?

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The studio is one of the cleanest I’ve seen and perfect for a master at work.

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Scott and Shamsy are using a manual press so everything is hands on here!

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Perfect placement and alignment is key when the sweatie is put on the pallet.

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The water based ink is so soft compared to a plastisol print, that is why I use water based inks all the time… Especially for this super soft crew sweatshirt!

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Each sweatie runs thru the dryer to cure the ink, then collected and folded up.

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The limited run of 24 are complete, so extra ink is collected to clean the screens.

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Then each sweatie gets a custom neck label sewn in by hand.

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The little details like a embroidered sleeve applique make it perfect…

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OURS at Margin London

by Margin London on February 1, 2013

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Fresh from California comes this new range of menswear by Ours. With tailoring alongside premium streetwear, the range should appeal to a wide range of men looking for quality relaxed clothing.

Blending 1980?s Caribbean influences with New England tailoring, Ours could be summed up as “Island Prep”. The range of laidback surf-inspired menswear consists of a full roster of clothing including shirts, trousers, shorts, caps, vests, and unique illustrated tees.

As Hide Your Arms is all about the tees, we’re featuring images of Ours’ t-shirts, but you can see more images with the clothing at their website.

We love the beach-inspired hand-drawn illustrations coupled with text and retro imagery simply coloured in.

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Following their debut at Agenda in Long Beach, Ours will be making their European debut in February 2013. Margin London is the only show in Europe to see this first season by new Californian brand Ours when their European distributors, Boy Parker, exhibit the range.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

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Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Ours will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find OursBoy Parker, and Margin on Facebook.

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Less Clothing at Margin London

by Margin London on January 31, 2013

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Exciting times lie ahead for young streetwear brand Less Clothing.

As well as just launching their new website, Less will be making their trade show debut at Margin, the longest-running independent exhibition in London.

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Handcrafted in London, Less Clothing produce men’s and women’s streetwear with a sharp attention to detail, from the signature cuffs to the embossed leather labels.

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We love the vibe of the label and their lookbook, the sun-drenched images and their association with musicians and DJs give the brand a real “Ibiza” vibe that we’re happy to buy into for some sunshine (especially during such a cold grey winter!).

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

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Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Less will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

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Dr Popcorn at Margin London

by Margin London on January 28, 2013

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Hailing from Sheffield, DPA, an acronym for Dr Popcorn Apparel, is a new brand producing handcrafted tees for men and women. With a dark edge to the graphics, the range is printed on high-quality, fair-trade garments.

Along with releasing their 22-strong range, DPA are making their trade exhibition debut in February 2013 at Margin London.

dpa1 Dr Popcorn at Margin London

So many streetwear brands concentrate on mens’ items only to it’s refreshing to see that DPA have not forgotten about women’s pieces. These designs would also sit well in a women’s boutique and we can imagine some of these prints looking great under a sharp, tailored jacket.

All items come well-presented in their own hand-printed box which adds a level of detail and care that raises the sinister aesthetic to that of a collectible.

dpa4 Dr Popcorn at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

dpa2 Dr Popcorn at Margin London

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

DPA will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

dpa3 Dr Popcorn at Margin London

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Post image for No Love City : Ain’t No Love… (Design Process)

We at No Love City work with a handful of artists to create what we feel are really great designs that represent our brand.  Recently I realized how lucky we were to have found and be able to work with these people who truly never cease to amaze us. The reason for this is that a majority of our designs are typography driven and all begin as sketches. I personally thoroughly enjoy the design process, watching it unfold, and seeing our ideas come to life.

I feel that this process is unknown and/or unappreciated by people who don’t know what some artists go through in creating even the simplest of original t-shirt designs.  I wanted to share this process not just because it’s cool, but also might give some a new found respect for the talent, work, and skill that artists put into your favorite t-shirt designs.

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The artist in the case of this shirt design is Friks84, who is also responsible for our logos, some of our shirt designs, and amazing work for countless other brands, project, and anything else you can imagine.  All of his work begins with a sketchpad and a pencil, not digging through fonts and clipart.

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The shirt is simply called ‘Ain’t No Love…’  We felt that the quote itself and as a classic R&B song which has been sampled in numerous Hip Hop tracks would coincide with our brand perfectly.  Friks took what usually comes in the form of a long, rambling email from me at 3 in the morning and began turning it into what you saw above.  As usual, just seeing the sketch I knew he had once again taken my vision and made it 10x better.  I asked him to grab a couple screenshots along the way to document parts of his process so others could appreciate and understand what is is people like him do.  I knew before we even got past the sketch how amazing this one would be.

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Of course after the initial sketch, the design gets scanned in and his mad scientist Illustrator skills come into play.  Working out the background and outlines the design begins to jump off the screen.

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The time, patience, and skill in working out all the little highlights, line thickness, shadows, etc. is way beyond me.  From the sketch to the final product you saw above and everything in between, I hope you have a new appreciation for the artist.

Long story short, respect the ones you work with, make sure they know you appreciate them, and the most important part… PAY THEM!  The deserve every penny.

You can see more Friks’ work at www.friks84.com or find him on instagram @friks84

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The ‘Ain’t No Love…’ shirt is coming in March.  5 colors screen printed on a black shirt.  We are currently taking wholesale pre-orders, so if your retail or online store would like to carry this or other No Love City products, please contact us.

For more on No Love City, you can visit our website or find us on facebook/twitter/instagram under @nolovecity.

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Sprayground Bags at Margin London

by Margin London on January 26, 2013

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Not tees, we know, but you can be wearing the best looking t-shirt and let your outfit down with a bland or ugly bag.

Chances are that, if you’re reading HideYourArms, you care about your printed tees and what you wear so, like a hair-flicking starlet, you deserve a decent printed bag (because you’re worth it).

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American brand Sprayground is innovating baggage with their distinctive art-inspired range. With backpacks, weekenders, and iPad sleeves, all available in a range of great designs, Sprayground bags feature dripping gold paint, camo sharks, piles of cash, and many more unique prints, including a collaboration with Mishka.

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Designer David Ben David, aka DBD, grew up in Miami painting, skating, surfing, and always on the go, packing his whole life in his backpack but all he could find were bags of the same old solid colors and shapes so had to create his own brand.

With stores as diverse as Nordstrom, Digital Gravel, Patricia Field, and Kitson carrying the range in America, and spotted on numerous artists including Rihanna, the bags have wide appeal, from streetwear stores to fashion boutiques.

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Sprayground bags are made from durable polyester fabric and feature a sleek construction with hidden features, such as velour laptop, tablet and sunglasses compartments, ergonomic padded back support, and stash pockets.

Sprayground are reaching out to potential stockists across the pond when they make their European tradeshow debut exclusively at Margin, the independent trade show exhibition in London for new brands.

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Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

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Sprayground will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find them on Facebook here.

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The Illustrated Mind at Margin London

by Margin London on January 23, 2013

the illustrated mind at margin london The Illustrated Mind at Margin London
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.

Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.

Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.

The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.

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The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.

For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.

The Illustrated Mind will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Boy Parker who distribute the range on Facebook here.

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Drink Beer Save Water at Margin London

by Margin London on January 21, 2013

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When you hear the name of this new Korean brand, your first instinct may be to imagine “comical” retro beer graphics with humorous slogans about getting drunk. Nothing could be further from the reality of this expertly tailored range of tees that lift Drink Beer Save Water to another level.

With a large of range of visually adept clothing, Drink Beer Save Water have created wearable conversation starters that demand a double-take with their subtle stylings. Expertly placed pockets, slashes or stitches transform the humble tee or bag into something else (or in one case, transform a tee into a bag).

Expect to see more of Drink Beer Save Water in the UK soon as the Korean brand will be making their UK trade debut at Margin London to meet with buyers and press.

The brand of quirky and cleverly cut pieces is quickly gaining momentum across the world following their appearances at trade events such as Project in New York and Bread & Butter in Berlin, but February marks the first time Drink Beer Save Water will be exhibiting in London.

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Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Chateau Roux, Eva Evanovitch, Camo, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Drink Beer Save Water will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Drink Beer Save Water on Facebook here.

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Sleepy Dan : In And Out Of Sleep

by Sleepy Dan on January 16, 2013

Been a while since I shared a Behind The Design posting! So I’m excited to share this collaboration design I did with Dustin Cavazos for his In And Out Of Sleep album release party just before Christmas at Trees Dallas.

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I love working with typography so this layout started as a pencil sketch, then I played a little in Photoshop to get the details clean and contrasted. Then I vectored the layers and added some smaller shadow details…

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I wanted to keep this design as a single color print, so instead of using a solid color background for the type, I created a thin line underlay to create more detail depth to the type. With this level of detail, you need to use an amazing printer like Printed Threads!

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Petey and the team helped print the details perfectly. The team also loves to create silly videos for the product they love to print… Check It Out!

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Petey printed this design with a single color discharge gray, so the print is super soft and you can barely feel the print…

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The tonal black print is nice…

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I only printed 52 designs so when they are sold out they are gone forever!

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All the shirts have custom sewn labels from the Sleepy Dan studio.

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All the shirts were printed at the back neck with a collaboration design.

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Fans at the event loved them and I love working on collab designs! Keep in touch if you have a favorite collaboration shirt you wanna share…

 

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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

hideyourarms10yearbookmargin london Margin London at HideYourArms

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

hideyourarms10yearbookmarginlondon ipad Margin London at HideYourArms

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

hideyourarms margin london Margin London at HideYourArms

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

hideyourarmsintrothumb Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

hideyourarms margin london2 Margin London at HideYourArms

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.

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HYA Visit More T Vicar HQ

by Mr Four Fingers on November 12, 2012

More T Vicar

We had the pleasure if visiting More T Vicar  HQ vicar recently in High Wycobe, whereupon I was flooded with t-shirts and could not help but fall in love with their resident Jack Russell, Oscar.

More T Visit 6 480x720 HYA Visit More T Vicar HQ

I was joined on this blustery day with my mate and busines partner Craig (normally the hairy faced bugger in HYA t-shirt review photosgraphs)  as this was not only a visit for HYA but also for Mr Four Fingers as we are looking at working  More T Vicar soon. I have never visitid a t-shirt HQ before so one thing I was not prepapred for, as stupid as it may sound, was actually seeing the amount of t-shirt that there are kicking about. Literally stacks of them.

More T Visit 16 480x319 HYA Visit More T Vicar HQ

More T Visit 5 480x720 HYA Visit More T Vicar HQ

More T Visit 4 480x319 HYA Visit More T Vicar HQ

More T Visit 3 480x319 HYA Visit More T Vicar HQ

More T Vicar recently enlisted the services of Damien AKA Damo to me as I have actually had the pleasure of working with the man. I worked with Damo  a few years ago and it was around this time that I started focusing more on illustration with a particular interest in t-shirt designs. He also introduced me to Guitar Hero. I know from experience that anything Damien works on will be good as he has boundless passion and a curious nature that is quite infectious. Before Damo arrived, as we were very early, we had the chance to chat with the lovely Heather, a More T partner and known as ‘The Voice’ . We had a chance to chat more about the More T Vicar history (established in 2003) over some coffee and delicious homemade blueberry cake.

More T Visit 9 480x319 HYA Visit More T Vicar HQ

More T Visit 8 480x319 HYA Visit More T Vicar HQ

More T  Vicar is a t-shirt brand/store that can do it all. They prints t-shirts, either at their screen printers or with their massive Direct to Garment Kornit printer (more of this when I see it in a few weeks), they stock t-shirts, photograph them in a light tent,  packagage and post. Even the websites are designed and maintained by them. More T Vicar are multi-tiered and are more than capable of assisting you at any level. So if you just want your brands t-shirts stocked, packaged and sold, then BAM, job done.  But it’s always good to know that if you want the whole shebang then More T Vicar can provide.

More T Visit 7 480x319 HYA Visit More T Vicar HQ

More T Visit 15 480x319 HYA Visit More T Vicar HQ

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More T Visit 13 480x480 HYA Visit More T Vicar HQ

You can easily tell that they have a massive love for the t-shirt sector and like Damien says ” there is a t-shirt for everyone”. This is best illustrated in the More T Vicar online t-shirt store as they stock various designs like simple type/slogan tees, popular culture characters like the immensely popular Chunk Clothing designs and Ren & Stimpy to various other artists like Akumu Ink. More T Vicar are  developing more relationships artists and illustrators and soon their online store with show a whole gamut of t-shirt designs.

More T Visit 17 480x616 HYA Visit More T Vicar HQ

Damien with an Akumu Ink t-shirts, an artist whom I was initially introduced to on Skull-a-Day.

More T Visit 181 480x319 HYA Visit More T Vicar HQ

Since buying their Kornit printer, which is basically a fancy pants direct to Garment printer form the future, More T have launched a partner website called Major Tee. This online store is focused on made-to-order Direct to Garment printed designs, where the public gets a chance to submit ideas (useful information via this link). If you are selected then for each t-shirt printed you get £1. Now this may not sund like a lot but we are talking about standard slogan and type tees for instance. If you are interested in selling illustrations as a part of your brand or under your artist name then More T will negotaite a better price.

More T Visit 21 480x319 HYA Visit More T Vicar HQ

More T Visit 20 480x319 HYA Visit More T Vicar HQ

More T Vicar are extremely friendly and are always up for a chat over some homemade cake (tried and tested), over the phone or via the tinternet so if you have any questions then please ask as they are as keen to hear from you.

We will definitely be seeing and hearing a lot more from More T Vicar and I look forward to working with them. Below are some useful links worth checking out

More T Vicar Online Store

More T Vicar on Facebook

Major Tee

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Boston Tee Party Recap Winky Boo Style

by Amy_F on August 19, 2012

Boston Tee Party 2012

Last weekend was a huge weekend for the indie clothing community.  Months of planning lead to the First Annual Boston Tee Party & Artist/Design Expo.  Hosted by Kelly Murphy (owner of Saucewear & The Tee Gazette) and co-hosted by (yours truly) Amy Fiedler (owner of Winky Boo & blogger/contributor for Hide Your Arms), the Tee party took place in where else? Boston, MA!

Brands from all over gathered in Boston to take part in the Boston Tee Party.  From New Jersey, to California, Florida and UK, we all traveled to take part in this extraordinary event that didn’t disappoint.  Starting the day off with 3 guest speakers which then lead us into the shopping and networking part while the live music played.

For the rest of my recap of the First Annual Boston Tee Party and to check out photos from the event head on over to the Winky Boo Blog for a closer look at this outstanding Indie Event!!

Take me to the Winky Boo Blog

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Sleepy Dan : Vinyl Thoughts Event Shirt Printing

by Sleepy Dan on March 19, 2012

An inspiring night requires an inspiring shirt design… The theme of this year’s Vinyl Thoughts event was Next Level. A retro video game tribute, so I had to create a shirt using one of my favorite games growing up, the classic Donkey Kong! With the help of Alexa Machine this shirt printing went perfect.
6849174102 2b546172fd Sleepy Dan : Vinyl Thoughts Event Shirt Printing
To line up a four color print on the press, you gotta tape one of the films to the pallet in the same spot you want all the prints. So you can line up all the screens in the press to that film, this is the basic registration of the print.
6849173898 7cdc509f5d Sleepy Dan : Vinyl Thoughts Event Shirt Printing
You will be able to see the film thru the negative space of the emulsified screen, and just gotta line them up perfectly and tighten the screws on the press…
6995296643 62c0964bf8 Sleepy Dan : Vinyl Thoughts Event Shirt Printing
Once all four screens are taped off on the back and loaded with the correct ink color, the printing begins!
6995296841 a8ed78ccfd Sleepy Dan : Vinyl Thoughts Event Shirt Printing
This four station, six color manual press is perfect for two people to print at once. Just gotta print the colors in the correct order and communicate so no mistakes are made. Check out the final color printing
6849175168 298990e10f Sleepy Dan : Vinyl Thoughts Event Shirt Printing
Then you get perfect prints like this! I wanted to design something with huge letters, so the levels of the Donkey Kong board were a perfect large surface area.
6995296393 4c2ba97078 Sleepy Dan : Vinyl Thoughts Event Shirt Printing
Hot off the press, I picked up the shirts and rushed over to the event where all the shirts sold out that night! I am reprinting some more shirts now, so they will be available on my Sleepy Dan web shop this week.
6995297025 3dce294794 Sleepy Dan : Vinyl Thoughts Event Shirt Printing
The two color back design showed off all the sponsors for this year’s event. The show was packed all night and has become such a hit for the up and coming Dallas vinyl arts culture.
6995297279 15e5bf7bea Sleepy Dan : Vinyl Thoughts Event Shirt Printing
I’m so proud to be part of this event and becoming a contributing vinyl designer. If you check out pics of the event and custom vinyls, I created a tribute to Mike Tyson’s Punch Out by creating two vinyl characters Bald Bull and King Hippo!

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Screen printing at Print Club London

by Mr Four Fingers on February 25, 2012

Nylon mesh screens

For those of you you who know anything about placing designs onto fabric you will know that the most common if not popular and widespread way of transferring these images, is by screen printing.

Recently the duo that is Mr Four Fingers had an induction at Print Club London to learn more about the screen printing process. We chose the printing to paper induction to break us in easy as printing to fabric is more challenging.

We took some photographs of the day with our new idiot proof camera, so check out the images below for a peak ‘behind the scenes’ of the screen printing process. I recommend this induction (London) if you want to learn more about screen printing your own designs or maybe you just want to know what the process is capable of.

If you are interested in seeing more, as we took a kak load of photographs, you can check out the rest over at Mr Four Fingers website.

Print club 16 mff 480x320 Screen printing at Print Club London

Print club 34 mff 480x320 Screen printing at Print Club London

Print club 41 mff 480x320 Screen printing at Print Club London

Print club 43 mff 480x320 Screen printing at Print Club London

Print club 51 mff 480x320 Screen printing at Print Club London

Print club 69 mff 480x320 Screen printing at Print Club London

 

 

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