Chico Santana was born in the dark corners of the LES in NYC. Young Chico came to us with only a Macbook and a Dream. A dream to rid the world of really bad casual wear.

Chico decided instead to put his Macbook to use. He made some Fresh designs and said some things that have been marinating in his head. And like a Bolt of Lightning from the Heavens. Chico knew what he was meant to do!
He took those Fresh Ideas and made a pledge to use sweatshop free and made in the USA garments and turn them into the flyest sh*t in the history of the world.

Ladies and Gentlemen I proudly Introduce to you…The Latest, The Greatest, Too Sweet to be Sour. The Reflection of Perfection…

www.ChicoSantana.com

Andy: Thanks for the submission.

This post was submitted by Benny Fox.

Fair enough, the actual body on this hoodie from Hot Topic is fairly ho-hum (though the cuffs and high neck are pretty interesting), but I think we can all agree that the hood really sets it apart.

Costiness=$54.50 Buy it at Hot Topic

I haven’t yet seen The Avengers. I haven’t yet seen half of the films which acted as 90-minute trailers for The Avengers Assemble. But yet I want this t-shirt. It’s a big deal, and it’s the sort of thing which is going to cross over into the mainstream from sheer nerdy geek chic. You’ve got to be careful with things that start in geekdom, though: often, what geeks wear isn’t what most of us (even though we’re at heart a similar breed) would wear in public.

But ‘United Colours of Avengers’ by Somethinggeeky does seem to bridge the gap. It comes in a t-shirt and hoodie, and at a smidgen under £12 it’s what I’d class as a bargain. Some people who know about The Avengers will get this; others who don’t will just see it as a cool, bold and colourful design. Whack it in your shopping basket and get it in your wardrobe rotation: that’s my assessment.

Costliness = £11.99/£19.99

At the end of every season for Suck Clothing it seems they always treat us to a big sale and at the end of this season there is no difference. With a pretty big range of products including t-shirts, hoodies and hats there is some bargains to be had with a massive 50% off in the online store! You’d be mad not to grab a few things!

Last Issue from bwaz#ill, The Luchapparel. I know Andy that You don’t like brand names on tee but I’m proud of my “Luchapparel”!

Andy: It’s not necessarily that I don’t like brand names on shirts, I just feel that they have limited appeal when a brand is still getting started and doesn’t have a fan base to fall back on that supports you and would be proud to wear your logo. The illustrated designs have a lot more appeal to a wider range of people, which in turn helps to generate interest in your brand, eventually meaning that logo-based apparel would make sense.

This post was submitted by Bwazill.

I wish that we could see these new items in the flesh at Super7, but since they aren’t even released yet (don’t worry, you’ll just have to wait a couple of hours) I guess we can’t blame them. I like the polo shirts more than the hoodie because it subverts the norm, everyone is used to seeing a little horse on a polo shirt, and this grim reaper version is just subtle enough that people won’t notice it for a while, which I think it’s pretty neat.

Check out the new Hold True clothing summer range now! We are an independent, music based clothing company from the UK endorsing bands from the UK and America. We sell our clothing on-line and at different gigs around the UK. Our ethos is to Hold True to who you are and what you believe in. Be your own person and make your mark on the world. Come and join the new music and fashion revolution! www.facebook.com/holdtrueclothing

This post was submitted by Ben Barnes.

Urban Hand got in touch to introduce themselves, and in the process they gave me a very nice overview of what the brand is all about:

we are a new clothing company based in Dublin, Ireland. We started trading at the end of last year and our original collection included t-shirts and hoodies for men. We concentrated mainly on logo placement designs to try and get the brand established. We expanded the range to include hats and caps as well as a range of t-shirts, hoodies and bags for women. We are now taking the next step along the road and are incorporating designs by young, up and coming Irish designers. After doing some research into the cotton and printing industries we have decided that all our t-shirts are now going to be fully organic offerings ie a 100% organic cotton t-shirt, printed organically using water based inks by a company which is certified by the soil association so we’re doing our bit for the environment. Priced at €19.99 with free standard delivery to Ireland & the UK we hope it’ll be a success.

When I see all those ecologically sound terms being thrown around I worry, because it tends to mean that there’s going to be a high price tag attached to the shirt, so it’s really refreshing to find a brand creating tees are guilt-free without having a premium price. I have my usual quibbles about brands that focus heavily on their name and logo in their initial releases, but that’s a personal choice and these guys have a pretty cool logo so that does make things a bit better.

Don’t forget the APRIL25 code for 25% savings.

I’m partial to a few reprints thank you Threadless, don’t mind if I do! Really funky mix of concepts and colours in this selection , I reckon there will be something for everyone here! First though….

New Today tee from yesterday is Duck-Tiles : I’m Not Always Temperamental, Donald Duck by Joel Santana is a super iconic Disney character I completely understand why he is popular and this is a super well designed homage to the duck man.

Back Today tee form yesterday is Introduction to Molecular Bonding by Andy Pitts. It looks all sciencey and like a tee you would see on a cast member of the Big Bang Theory until you get up close and you see all the cheeky molecules drinking! The wee scamps! I also like the fact that this has been printed on Asphalt for guys and Silver for girls. I like a subtle difference between the sexes.

I have a soft spot for this reprint tee because I own it, it also kind creeps my daughter out. I was actually sent Zombie at Tiffany’s by Marion Cromb by mistake but it’s one of my favourite Threadless tees! Ooh it’s available in a tank too. Score.

I treated to myself to a hoodie with some Streetteam points at the back end of last year, I went for a white one called Juliet but I wish I had gone for the following one, The Beheading of Antoinette by Andy Wilhite is a genius concept for a zip up hoody!

The next tee I think is absolutely stunning but I’d be a bit concerned about the print quality since I’ve had a bit of bad experience with a recent Threadless purchase. I do think that the design of Her Hair by Federico Rodriguez Morice look amazing especially how the design dominates the whole reverse of the tee. Stunning.

Lastly for this blog, because it’s one of my favourite designs that I haven’t got round to getting yet. Historical Reconstitution by Vincent Bocognani is a ‘lifelike’ painting of Mario, Peach and Yoshi! Love it!

I don’t really know how I’ve managed to not post about Electric Zombie releasing the Summer line. It’s huge, “consisting of 6 tank tops, 27 shirts, A baseball shirt, 5 hoodies, a new barf bag series, socks, a varsity jacket, and yes, even pajamas.” It’s so huge that I’m not even going to bother trying to post all the pictures, just head on over to the store and check it out there, and read what Kyle has to say about the release over on Mintees.