From the category archives:

Bricks & Mortar

Johnny Cupcakes London is celebrating their 4 year anniversary and will be releasing an exclusive numbered shirt along with other London inspired designs. A meet and greet with Johnny himself and JC head designer Chris Delorenzo will be going on from 1pm till close! Free gifts, drinks, and cupcakes provided by Crumbs & Doilies. We’re hoping you can all make it down to celebrate with and checkout our new in-store only designs!

Andy: HYA might, might, have someone in attendance at this and will hopefully be able to give an event report.

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Nook & Cranny Independent T-shirt Pop Up

by Andy on December 16, 2014

This week Nook & Cranny is being taken over by a collection of independent designers for its week-long T-Shirt Pop Up Shop. Filling the rails, hanging from the rafters and lining the walls of the shop’s brand new event space will be a display of t-shirts, sweatshirts, prints and tote bags from seven top #shopindie brands.

The Bear Hug Co wish you a ‘Murray Christmas’ with their line of popular products. Walter White, Johnny Cash, Forrest Gump and Bill Murray are amongst the icons that have all been given a great big warm Bear Hug and transformed into illustrative apparel and print designs for your browsing pleasure.

Lost Shapes wish you ‘Another Nice Day’ with their collection of simple-but-effective graphic and typography designs. Available in both men and women’s sizes, these guys have got your present buying list covered. Limited edition No Guts No Glory designs are also on offer so catch ‘em while you can! Guts by name and guts by nature, this upcoming start up prove that perseverance is the key to independent success.

Monster Threads keep things sweet with a range of colourful t-shirts and hooded sweatshirts while Peter Carrington and Point both display their darker approaches to the world of illustration and garment printing. With such different approaches to design, there’s a little something for everyone on your nice list this year.

The T-Shirt Pop-Up Shop will be at Nook & Cranny (28 Bold Street, Liverpool) until Sunday 21st December. Opening times are 9am-6pm but you can take advantage of late night hours on Thursday and Saturday (’til 8pm) to get your hands on some pretty awesome Christmas clobber.

Andy: Looks like a great event, pity I can’t find an excuse to go to Liverpool this week.

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You may well remember me talking about the Freshly Made urban market back at the end of March, well it’s going from being a rare event to every week during the summer, bringing hip hop, graffiti, and a load of cool t-shirt companies with them.

From July 21st to September 8th they’ll be in residence in the basement of the Old Truman Brewery every Sunday. There’s a slight chance that I’ll be able to visit in early August, or maybe one of HYAs London-based blogger will get to check it out because it looks like a pretty cool event.

Freshly Made


There’s some really nice camera work in the latest lookbook from Street Casuals, showing off items from “staple brands [including] Carhartt, Penfield, Rascals & Libertine Libertine whilst merging in with new brands Grand Scheme, Only, Bohnam, Elvine, Asics & Veras.”

Oh, and how did I miss them opening a physical shop?


Urban Market on Brick Lane April 7th

by Andy on March 29, 2013

Freshly Made got in touch a while back and I was quite excited about the event (even though I can’t go since I live 300 miles away and happen to be in Amsterdam that weekend) but for some reason to forgot to post about, whoops!

They originally contacted HYA to ask if any of you guys would be interested in having a stall at the event (for just £55, which seems like a decent deal to me), but with us being quite close to it now it might be fully booked (though it’s probably worth contacting them if you’re interested). Still, it looks like a lot of fun, one of those things that makes me wish that the Lake District was a bit closer to London.

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Join us this Saturday at 1pm to celebrate the 2nd year anniversary of the Johnny Cupcakes London shop! We will be unveiling a couple special exclusive goods, and as always we’ll be handing out all sorts of high-fives and good vibes.

So if you’re in London this weekend you might as well go to Johnny Cupcakes as you’re likely to get a free cupcake out of it.


live screen printing on brick lane

Juris from Screen Street got in touch to let us know about a cool project happening in London this weekend on Brick Lane, I could write it all out for you but their press release does more than a fine job of it:

Screen Street invites you to join for an exciting live screen-printing event! Very rarely do you get the opportunity to see a screen printer at work, but now’s your chance!

Not only will you be able to see with your very eyes exactly how the screen printing process works, but you’ll even be able to purchase your own special edition screen print t-shirt. We’ve teamed up with fabulous artist Yema Yema who has created three characters to choose from.

Each character is cute and quirky in their own right, so we’re sure that you’ll fall in love with one of them, if not all three! You can have either: Mr. Benji Time, Keep quiet, Rock and Yema Roll.

Since the screen-printing process takes less than 2 minutes, you’ll be able to wear your t-shirt straight away! How’s that for fast fashion!

At £15 a shirt it’s a great way to buy something truly unique, as they will only be available on this day. Alternatively, if you have a t-shirt of your own, maybe even one you’ve made yourself, we’ll be happy to screen print one of our characters on that for a reduced cost of £5.

It really will be a fun experience for everyone, bring your friends, and bring your family, even your Grandma! I’m sure she’ll love a Mr Benji t-shirt!
Come join us at: ?
Backyard Market, 146 Brick Lane, London, E1 6RU? | From 10am – 5pm on February 10th + 17th + 24th 2013

I like the idea, but is it really possible to screen print something and then wear it straight away? I was under the impression that there was a curing time that involved heat lamps and blowers and I presumed that process would take a bit longer than 2 minutes, these guys look like they know what they’re doing though so I don’t want to be too cynical, maybe give them 3 minutes to print the tee before complaining about how long it’s taking. Pity that I hadn’t known about this earlier since HYA was in London on the 10th, would have been cool to check out.


The Illustrated Mind at Margin London

by Margin London on January 23, 2013

The Illustrated Mind by Boy Parker at Margin London
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.

Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.

Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.

The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.

The Illustrated Mind by Boy Parker at Margin London

The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.

For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.

The Illustrated Mind will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Boy Parker who distribute the range on Facebook here.


Post image for Back To School Streetwear Sale in Bristol on Saturday

I won’t be going, and most likely the vast majority of HYA readers won’t be going, but if you’re in the Bristol area on Saturday you might want to pop into the Big Chill Bar and pick up some new gear. Students can get 10% off at the bar with their NUS card too!


Wrongwroks open a new store in Taipei

by Andy on September 30, 2012

Post image for Wrongwroks open a new store in Taipei

Sure, I’ll most likely never actually visit this store, but it doesn’t stop me thinking that it’s cool Wrongwroks have opened up a shop in Taipei.


mayamada release party

Mayamada are having a release party for their first season of tees, and they’re holding it in an unusual location, a frozen yoghurt shop called Tutti Frutti in Covent Garden, London. There will be music and a pop-up shop, so head on down if you’re in the area on July 20th. Of course, the vast majority of HYA readers won’t be in London on July 20th, but they have something for the rest of you out there, 25% off everything in store from now until July 21st with the coupon code FROZENTEES.


I’m pretty sure I posted a teaser image of this about a month ago, but details and a fun video have now emerged to announce the opening of the Johnny Cupcakes store in Martha’s Vineyeard in Massachusetts this weekend. In typical JC fashion things aren’t quite normal, as there will be a treasure hunt at 11am before the shop officially opens at 2pm. I know it’s a fairly long shot, but if any HYA reader heads down for the opening it would be great if you’d like to submit a few pics and tell us about the experience.

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Really nice video showing the festivities at Johnny Cupcakes to celebrate the Newbury St store being open for six years.


centre dallas t-shirt shop

In Dallas, Texas USA there is one shop t-shirt aficionados can always count on, and that’s the boutique Centre. Centre is clean and crisp, displaying some of the best premium street wear in today’s market. The store is beautifully designed, the products are detailed and worth the price, and there’s even a vinyl toy store, ATAMA, upstairs.

Centre supports big name brands like Play Cloths and Diamond Supply Co., but they also support independent North Texas brands like Sleepy Dan, Fur Face Boy, and Unkommon Kolor. Another thing Centre does is produce its own apparel under the Centre brand title. Their recent Triple D Tigers collection was impressive. Last weekend, Centre also released the Two One Four tees and tank tops just in time for spring.

The Two One Four series is inspired by Nike and Andre Agassi. Agassi is a retired American professional tennis player and one of the greatest to have ever played. The color choices and graphic application for the Two One Four pieces are a beautiful, simple homage to the bright neons in the Nike Air Tech Challenge shoe series. Agassi sported the Nike’s back in the 1990s.

This photo is taken from the Centre blog. Their marketing for the Two One Four release further compliments the product.

If you can’t stop by Centre’s brick and mortar store these styles are available for purchase until sold out, or you can also buy one in their online shop, here.


This past weekend was, as the title suggests Johnny Cupcakes London First Year Anniversary and the celebrations kicked off with a pre-anniversary show.

There were in store exclusive designs based around the traditional British postal stamp but of course with a JC twist, her royal highness was cheekily wearing a bakers hat and live music from Sharks front man James, ripping it up on acoustic guitar! On the Saturday rumour had it there was free tea, free cupcakes, some giveaways, and special edition items throughout the day!

As always there was a huge buzz about the brand and the in store exclusives with fans queuing for hours to get their own little ‘slice’ of history (including a guy named Ry, who flew to London all the way from Hawaii, just for the store’s first anniversary). By the time the store opened on Saturday the majority of customers had been waiting for over 24 hours.

The interiors of his stores are themed around, yes you guessed it, bakeries and the London store is no different with the legendary ‘patisserie’ display units, cake boxes and general homely feel.

The next time you need a sugar fix I’d suggest stopping off at Johnny Cupcakes and have a look around, I guarantee you’ll leave full of happiness and more than likely with a limited edition tee, cap or vinyl toy! Make cupcakes, not war!

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johnny cupcakes london store 1 year anniversary

Nice little release from Johnny Cupcakes, and cool to see that they’re going to be celebrating the 1st year of the London store being open by having real cupckaes in the store and presumably some special tees that will only be on sale that day.


T-shirt News for January 19th

by Andy on January 19, 2012

breaking bad t-shirt

I realised that this TeeFury shirt was about Breaking Bad, but having only seen a couple of episodes the Los Pollos Hermanos aspect of this shirt is lost on me.

I think that this might be my favourite design that Shirt.Woot have released.

Goonies-inspired t-shirt from RIPT today.

“The Marvelous commute to Wonderland” is up at Qwertee.

It’s Back To The Future vs Bill and Ted at Shirt Punch today.

Here’s another 24tee shirt that goes over my head.

I know that Community isn’t for everyone, but the paintball episode was truly fantastic, so I’m glad to get the reminder from TeeRadiers.

Two new shirts from DBH today (including one that is fighting SOPA that will only be available for a couple more days).

BustedTees have some wrestling pandas for $13.99 instead of $20 this week.

Hey look, Tilteed are selling ‘The Eternal Struggle’ again.

This error greeted me when I visited TeeBlitz this morning.

Adam has some advice over at TeeJunction on creating a t-shirt brand.

Save up to 20% on your order at Wrongwroks, providing you spend quite a lot.

Raygun Robyn is aiming for global domination, and to do that she’s going to offer free shipping to the first person from countries that haven’t yet made an order in her store.

Johnny Cupcakes shares a little story of how he put a plastic skull into a random customer’s order for a hat to try and add some mystery and magic to the online shopping process. It might give other store owners ideas about how they can make their shopping experience more interesting.

Obscure Printing are going to start offering a complete fulfillment service for brands (printing, packing, shipping, and stock holding). They’re also collaborating with a company called Judda distribution which will make brands available to 3000+ stores across Europe, which could be a great opportunity for a lot of brands. It’ll be interesting to see where this goes.

Mila Kunis wore a vintage-styled Pepsi t-shirt, super-duper!

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T-shirt News for January 18th

by Andy on January 18, 2012

dexter t-shirt

Any Dexter fans in the house? I’m sure this TeeFury design will be right up your street.

I don’t think that sounds like a good idea AT ALL. Shirt.Woot.

RIPT couldn’t decide on a reference today so they had to just use all of them.

I don’t get it. Nowhere Bad.

Awful lot of skulls today at Shirt Punch.

One for the atheists over at

I don’t watch Archer, but I’m fairly sure that’s what this TeeMinus24 shirt is referencing.

There’s a new Doctor Who t-shirt at 24tee.

As long as you like all-over prints this shirt at DBH is rather lovely.

Hey look, Tilteed are selling that cool sushi t-shirt again.

Design Juices showcase 50 t-shirts with interesting typography.

T-Post are giving away the T-shirt Stories documentary DVD (which I can’t find anywhere in the UK, and I don’t know if I can order it off French Amazon) to people who subscribe to their tee service.

Green Day are running a t-shirt design contest, except you have to be part of their ‘Idiot Club’ to enter, and that has a $20 annual subscription, so you effectively have to pay to enter this contest… lame.

Miles To Go are running a poster sale until Friday.

Wrongwroks have opened a 2nd store in China, it’s fun to watch Tony’s brand expanding.

HYA isn’t going dark in protest of SOPA/PIPA (mostly because I don’t think anyone would miss it) but a lot of other websites are.

Rigu is still a thing.

Karmaloop have a video about L’il Wayne’s new clothing line (that doesn’t look at all like every other BAPE-esque brand out there), TRUKFIT.

604Republic have upped the prize in their design competition.


Life Offline for Online Brands (Part Two)

by LadyUmbrella on December 15, 2011

LadyUmbrella at the Pop Up Style Swap Shop

Andy: Here’s part two of Rob from LadyUmbrella’s column about ways that t-shirt brands that are more used to online business can extend themselves in the real world.

Something to try look out for in the offline world of t-shirts is pop up shops.. I don’t know how it is in your town but right now Ireland is thriving with pop up shops..The idea of a pop up shop is simple – a group of brands or retailers team up together, pool resources and acquire a premises for a very short term let.. All the brands involved then work together to promote the life out of the pop up shop and they can be quite beneficial.. We’ve done a few pop ups in the past and I’m currently working on another one, The Blind Tiger Collective, which hopefully might become a more long term thing..And, therein lies the other advantage of doing pop ups..You get to meet lots of other brands in your area and I’ll tell you what, when you put a bunch of motivated dreamers together ideas can flow..

Another avenue for an offline t-shirt life is doing fairs..Now, these can be hit and miss, some of them might be good for your brand and some just might not work..We’ve done a few of them in the past and have sold in random places like Microsoft and a hospital here in Dublin, as well as in pubs and festivals – not all of them were homeruns but they were all enjoyable..And they do spur your on to “double down” your efforts, both online and offline..

The other thing I really like about the t-shirt life offline is that it gives you great online fodder like this video or the picture below to the right.

Elena Selling in Microsoft

Every event you attend will give you a photo opp to showcase your t-shirts – like the picture from Project 51 above..It’ll give you something to let your facebook/twitter friends and followers know about which will ultimately feed into you online activities.. Also, attending offline events should go some way to help build up the “trust factor” for potential online customers..I don’t know about you but I’m still apprehensive about buying online and so it’s logical to assume that some potential customers might also be..Now, if these potential customers see that you’ve been doing X, Y and Z and realise that you’re not some dodgy site your chances of getting a sale have just shot up dramatically.. Or, that’s my take on it anyway..

And so, to conclude, if things aren’t going as swimmingly as you want online don’t box yourself into maniacal tweeting (believe me, I’ve done it) but take a step back and see if there is anything that can be done offline.. There are lots of options out there like pop up shops, fairs and wholesale deals and by just partaking in them, even if they aren’t homeruns, you’ll get a renewed umph and motivation to push on and keep going.. And, ultimately, I think that pushing on is what is vital – nothing happens overnight ..Maybe a little flirt with life offline might give you the pep in the step you need to keep going until you get to where you want to go..

Anyway, thank you for reading and I want to hear your thoughts..Are you at times fed up with online life too? Have you been a part of any offline events? If so, any do’s or don’ts to share? (Um, that could be another blog post maybe if anyone is interested?) Speak freely…Ole!


blind tiger collective

The Blind Tiger Collective is a really cool project spearheaded by Dualta Jones of Project A Apparel that is bringing together ten of Ireland’s finest indie brands to open a pop-up shop in Dublin in the run up to Christmas. They’ve written a really good press release, and it’s Saturday night, so I’m feeling lazy enough to just copy/paste that:

Hot on the tail of the collapse of the Celtic Tiger comes 10 Irish Designers as Blind Tiger Collective

The Blind Tiger Collective, a collection of 10 Irish clothing brands, are launching their pop-up shop on the 20th of December in the distinctive Dublin North Inner City.The pop-up will be open for 4 days until the 24th and will give customers a chance buy Irish this Christmas from independent designers.The collective consists of over 10 brands aiming to give the Irish shopper an opportunity to support their local designers and young businesses this Christmas and to do so with distinctive style and swagrrr.

The Blind Tiger Collective will spring to life on the 20th of December until the 24th at Little Green Gallery on Green Street and the temporary space will be retailing exclusive Irish Streetwear and accessories. In the run up to the launch, Dualta Jones, organiser of the event and co-owner of Project A Apparel decided he was tired of large foreign companies opening pop up stores to promote brands that were already saturating the market. He said “I decided that small Irish brands like my own need to come to together and help promote each other in a joint effort a stake a claim on our territory.”

There will be a wide variety of brands at the Blind Tiger Collective pop up like Turtlehead, Swallows and Daggers and LadyUmbrella, ranging from tattoo inspired hand drawn designs, skate apparel, street art and graffiti inspired work, showcasing the diversity of Irish design talent. A lot of the brands in the Blind Tiger Collective work on very limited print runs, some as low as 25 pieces, and when a design is finished its finished for good which guarantees exclusivity.

To celebrate the launch night and make the Blind Tiger pop up a bit more special, Galway based screen printer will be screen printing a unique “Blind Tiger Collective” tee. All good collectives need some good music and there will be a DJ for the launch as well as a range of free drinks to get the launch started. With a big push to buy Irish this Christmas and campaigns like “Irish Indie Xmas” getting a lot of attention maybe it’s time to forget the Celtic Tiger and listen to the roar of the Blind Tiger Collective.

“forget the Celtic Tiger and check out the swagrrr of the Blind Tiger Collective.” Follow the ambush at

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As you would imagine, I’m all for a project like this, and looking at the people that they’ve got involved it should be a big success as long as they can get enough people through the door. In the past I’ve made it clear that I have issues with the term pop-up shop, and I still do, but at least this seems to be a be an actual pop-up shop, as in a shop that will only be around for a couple of days, rather than when some fancy brand takes a corner of a hotel and calls it a pop-up shop.


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