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	<title>Hide Your Arms &#187; Bricks &amp; Mortar</title>
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	<link>http://hideyourarms.com</link>
	<description>t-shirt and hoodie blog</description>
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		<title>Street Casuals and their lovely Spring Lookbook</title>
		<link>http://hideyourarms.com/2013/04/27/street-casuals-lovely-spring-lookbook/</link>
		<comments>http://hideyourarms.com/2013/04/27/street-casuals-lovely-spring-lookbook/#comments</comments>
		<pubDate>Sat, 27 Apr 2013 11:00:38 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[street casual]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=63120</guid>
		<description><![CDATA[There&#8217;s some really nice camera work in the latest lookbook from Street Casuals, showing off items from &#8220;staple brands [including] Carhartt, Penfield, Rascals &#038; Libertine Libertine whilst merging in with new brands Grand Scheme, Only, Bohnam, Elvine, Asics &#038; Veras.&#8221; Oh, and how did I miss them opening a physical shop?<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=63120&c=1663719372' target='_blank' rel='nofollow'>
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				<content:encoded><![CDATA[</p>
<p><a href="http://hideyourarms.com/wp-content/uploads/2013/04/lookbook-promo3.jpg"><img src="http://hideyourarms.com/wp-content/uploads/2013/04/lookbook-promo3-480x321.jpg" alt="lookbook promo3 480x321 Street Casuals and their lovely Spring Lookbook" width="480" height="321" class="aligncenter size-medium wp-image-63121" title="Street Casuals and their lovely Spring Lookbook" /></a><br />
<a href="http://hideyourarms.com/wp-content/uploads/2013/04/lookbook-promo.jpg"><img src="http://hideyourarms.com/wp-content/uploads/2013/04/lookbook-promo-480x319.jpg" alt="lookbook promo 480x319 Street Casuals and their lovely Spring Lookbook" width="480" height="319" class="aligncenter size-medium wp-image-63122" title="Street Casuals and their lovely Spring Lookbook" /></a><br />
<a href="http://hideyourarms.com/wp-content/uploads/2013/04/lookbook-promo2.jpg"><img src="http://hideyourarms.com/wp-content/uploads/2013/04/lookbook-promo2-480x317.jpg" alt="lookbook promo2 480x317 Street Casuals and their lovely Spring Lookbook" width="480" height="317" class="aligncenter size-medium wp-image-63123" title="Street Casuals and their lovely Spring Lookbook" /></a><br />
There&#8217;s some really nice camera work in the <a href="http://www.streetcasuals.com/content/25-look-book/">latest lookbook from <a target="_blank" href="http://www.streetcasuals.com/">Street Casuals</a></a>, showing off items from &#8220;staple brands [including] Carhartt, Penfield, Rascals &#038; Libertine Libertine whilst merging in with new brands Grand Scheme, Only, Bohnam, Elvine, Asics &#038; Veras.&#8221;</p>
<p>Oh, and how did I miss them <a href="http://www.streetcasuals.com/content/29-cardiff-store/">opening a physical shop</a>?</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=63120&c=1721436928' target='_blank' rel='nofollow'>
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		<title>Urban Market on Brick Lane April 7th</title>
		<link>http://hideyourarms.com/2013/03/29/urban-market-brick-lane-april-7th/</link>
		<comments>http://hideyourarms.com/2013/03/29/urban-market-brick-lane-april-7th/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 21:00:52 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[brick lane]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[freshly made]]></category>
		<category><![CDATA[london]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=61904</guid>
		<description><![CDATA[Freshly Made got in touch a while back and I was quite excited about the event (even though I can&#8217;t go since I live 300 miles away and happen to be in Amsterdam that weekend) but for some reason to forgot to post about, whoops! They originally contacted HYA to ask if any of you [...]<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=61904&c=2108845263' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=61904&c=2108845263' border='0' alt='' /></a></p>]]></description>
				<content:encoded><![CDATA[</p>
<p><a href="http://hideyourarms.com/wp-content/uploads/2013/03/FreshlyMade_BrickLane_flyer_web1.jpg"><img src="http://hideyourarms.com/wp-content/uploads/2013/03/FreshlyMade_BrickLane_flyer_web1-480x676.jpg" alt="FreshlyMade BrickLane flyer web1 480x676 Urban Market on Brick Lane April 7th" width="480" height="676" class="aligncenter size-medium wp-image-61905" title="Urban Market on Brick Lane April 7th" /></a><br />
<a href="http://www.freshlymade.net/">Freshly Made</a> got in touch a while back and I was quite excited about the event (even though I can&#8217;t go since I live 300 miles away and happen to be in Amsterdam that weekend) but for some reason to forgot to post about, whoops!</p>
<p>They originally contacted HYA to ask if any of you guys would be interested in having a stall <a href="http://www.freshlymade.net/brick-lane/media.htm">at the event</a> (for just £55, which seems like a decent deal to me), but with us being quite close to it now it might be fully booked (though it&#8217;s probably worth contacting them if you&#8217;re interested). Still, it looks like a lot of fun, one of those things that makes me wish that the Lake District was a bit closer to London.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=61904&c=1908630843' target='_blank' rel='nofollow'>
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		<title>Head on down to the Johnny Cupcakes London store 2nd anniversary this Saturday</title>
		<link>http://hideyourarms.com/2013/03/07/head-johnny-cupcakes-london-store-2nd-anniversary-saturday/</link>
		<comments>http://hideyourarms.com/2013/03/07/head-johnny-cupcakes-london-store-2nd-anniversary-saturday/#comments</comments>
		<pubDate>Thu, 07 Mar 2013 09:00:26 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[johnny cupcakes]]></category>
		<category><![CDATA[london]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=60735</guid>
		<description><![CDATA[Join us this Saturday at 1pm to celebrate the 2nd year anniversary of the Johnny Cupcakes London shop! We will be unveiling a couple special exclusive goods, and as always we’ll be handing out all sorts of high-fives and good vibes. So if you&#8217;re in London this weekend you might as well go to Johnny [...]<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=60735&c=1622355630' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=60735&c=1622355630' border='0' alt='' /></a></p>]]></description>
				<content:encoded><![CDATA[</p>
<p><a href="http://hideyourarms.com/wp-content/uploads/2013/03/6e1f09247b5411e29e3522000a9f18ab_7.jpg"><img src="http://hideyourarms.com/wp-content/uploads/2013/03/6e1f09247b5411e29e3522000a9f18ab_7-480x480.jpg" alt="6e1f09247b5411e29e3522000a9f18ab 7 480x480 Head on down to the Johnny Cupcakes London store 2nd anniversary this Saturday" width="480" height="480" class="aligncenter size-medium wp-image-60736" title="Head on down to the Johnny Cupcakes London store 2nd anniversary this Saturday" /></a></p>
<blockquote><p>Join us this Saturday at 1pm to celebrate the 2nd year anniversary of the <a target="_self" href="http://www.johnnycupcakes.com">Johnny Cupcakes</a> London shop! We will be unveiling a couple special exclusive goods, and as always we’ll be handing out all sorts of high-fives and good vibes.</p></blockquote>
<p>So if you&#8217;re in London this weekend you might as well go to Johnny Cupcakes as you&#8217;re likely to get a free cupcake out of it.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=60735&c=89264895' target='_blank' rel='nofollow'>
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		<title>Live screen printing pop up on Brick Lane this Sunday featuring Yema Yema designs</title>
		<link>http://hideyourarms.com/2013/02/22/live-screen-printing-pop-brick-lane-sunday-featuring-yema-yema-designs/</link>
		<comments>http://hideyourarms.com/2013/02/22/live-screen-printing-pop-brick-lane-sunday-featuring-yema-yema-designs/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 21:00:05 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[T-shirts]]></category>
		<category><![CDATA[brick lane]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[screen printing]]></category>
		<category><![CDATA[screen street]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=60087</guid>
		<description><![CDATA[Juris from Screen Street got in touch to let us know about a cool project happening in London this weekend on Brick Lane, I could write it all out for you but their press release does more than a fine job of it: Screen Street invites you to join for an exciting live screen-printing event! [...]<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=60087&c=400946520' target='_blank' rel='nofollow'>
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				<content:encoded><![CDATA[<p><a class="post_image_link" href="http://hideyourarms.com/2013/02/22/live-screen-printing-pop-brick-lane-sunday-featuring-yema-yema-designs/" title="Permanent link to Live screen printing pop up on Brick Lane this Sunday featuring Yema Yema designs"><img class="post_image aligncenter" src="http://hideyourarms.com/wp-content/uploads/2013/02/1361455785771-480x678.jpg" width="480" height="678" alt="1361455785771 480x678 Live screen printing pop up on Brick Lane this Sunday featuring Yema Yema designs"  title="Live screen printing pop up on Brick Lane this Sunday featuring Yema Yema designs" /></a>
</p>
<p>Juris from Screen Street got in touch to let us know about a cool project happening in London this weekend on Brick Lane, I could write it all out for you but their press release does more than a fine job of it:</p>
<blockquote><p><a href="http://screenstreet.co.uk/">Screen Street</a> invites you to join for an exciting live screen-printing event! Very rarely do you get the opportunity to see a screen printer at work, but now’s your chance!</p>
<p>Not only will you be able to see with your very eyes exactly how the screen printing process works, but you’ll even be able to purchase your own special edition screen print t-shirt. We’ve teamed up with fabulous artist <a href="http://yemayema.wix.com/yemayema">Yema Yema</a> who has created three characters to choose from.</p>
<p>Each character is cute and quirky in their own right, so we’re sure that you’ll fall in love with one of them, if not all three! You can have either: Mr. Benji Time, Keep quiet, Rock and Yema Roll.</p>
<p>Since the screen-printing process takes less than 2 minutes, you’ll be able to wear your t-shirt straight away! How’s that for fast fashion!</p>
<p>At £15 a shirt it’s a great way to buy something truly unique, as they will only be available on this day. Alternatively, if you have a t-shirt of your own, maybe even one you’ve made yourself, we’ll be happy to screen print one of our characters on that for a reduced cost of £5.</p>
<p>It really will be a fun experience for everyone, bring your friends, and bring your family, even your Grandma! I’m sure she’ll love a Mr Benji t-shirt!<br />
Come join us at: ?<br />
Backyard Market, 146 Brick Lane, London, E1 6RU? | From 10am &#8211; 5pm on February 10th + 17th + 24th 2013</p></blockquote>
<p>I like the idea, but is it really possible to screen print something and then wear it straight away? I was under the impression that there was a curing time that involved heat lamps and blowers and I presumed that process would take a bit longer than 2 minutes, these guys look like they know what they&#8217;re doing though so I don&#8217;t want to be too cynical, maybe give them 3 minutes to print the tee before complaining about how long it&#8217;s taking. Pity that I hadn&#8217;t known about this earlier since HYA was in London on the 10th, would have been cool to check out.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=60087&c=1359066' target='_blank' rel='nofollow'>
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		</item>
		<item>
		<title>The Illustrated Mind at Margin London</title>
		<link>http://hideyourarms.com/2013/01/23/illustrated-mind-margin-london/</link>
		<comments>http://hideyourarms.com/2013/01/23/illustrated-mind-margin-london/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 13:27:16 +0000</pubDate>
		<dc:creator>Margin London</dc:creator>
				<category><![CDATA[Behind The Scenes]]></category>
		<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[Label Profiles]]></category>
		<category><![CDATA[Mens]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Previews]]></category>
		<category><![CDATA[T-shirts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Womens]]></category>
		<category><![CDATA[Boy Parker]]></category>
		<category><![CDATA[Brandt]]></category>
		<category><![CDATA[brighton]]></category>
		<category><![CDATA[deadburydead]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[exhibitions]]></category>
		<category><![CDATA[hide your arms]]></category>
		<category><![CDATA[hideyourarms]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[illustrations]]></category>
		<category><![CDATA[lazy oaf]]></category>
		<category><![CDATA[margin]]></category>
		<category><![CDATA[margin london]]></category>
		<category><![CDATA[margin.tv]]></category>
		<category><![CDATA[marginreports]]></category>
		<category><![CDATA[My Yard]]></category>
		<category><![CDATA[paper root]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[The Illustrated Mind]]></category>
		<category><![CDATA[Threadless]]></category>
		<category><![CDATA[trade show]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[tradeshow]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[UK margin]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=58484</guid>
		<description><![CDATA[There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design [...]<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=58484&c=1273564734' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=58484&c=1273564734' border='0' alt='' /></a></p>]]></description>
				<content:encoded><![CDATA[</p>
<p><img class="alignnone size-full wp-image-58489" title="The Illustrated Mind by Boy Parker at Margin London" alt="the illustrated mind at margin london The Illustrated Mind at Margin London" src="http://hideyourarms.com/wp-content/uploads/2013/01/the_illustrated_mind_at_margin_london.jpg" width="480" height="360" /><br />
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. <a title="Boy Parker" href="http://boyparker.com/" target="_blank">Boy Parker</a>, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.</p>
<p>Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.</p>
<p>Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.</p>
<p>The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.</p>
<p><img class="alignnone size-full wp-image-58488" title="The Illustrated Mind by Boy Parker at Margin London" alt="the illustrated mind at margin london1 The Illustrated Mind at Margin London" src="http://hideyourarms.com/wp-content/uploads/2013/01/the_illustrated_mind_at_margin_london1.jpg" width="480" height="372" /></p>
<p>The new season’s range will be on display to buyers and press exclusively at <a title="Margin London" href="http://margin.tv" target="_blank">Margin</a>, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.</p>
<p>Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.</p>
<p>Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, <a target="_blank" href="http://clickserve.cc-dt.com/link/tplclick?lid=41000000026993533&#038;pubid=21000000000273121">Threadless</a>, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.</p>
<p>For more info and a look around the store, watch the <a title="Boy Parker Shop Tour Video" href="http://margin.tv/tv/#!prettyPhoto/8/" target="_blank">Boy Parker Shop Tour Video</a> created by Margin.</p>
<p>The Illustrated Mind will be exhibiting at <a title="Margin London Fashion Tradeshow Exhibition Streetwear" href="http://margin.tv/" target="_blank">Margin</a> in February 2013 which takes place on the 10th &amp; 11th, and you can find Boy Parker who distribute the range on <a title="The Illustrated Mind on Facebook" href="http://www.facebook.com/pages/Boy-Parker/102701836551244" target="_blank">Facebook here</a>.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=58484&c=679521786' target='_blank' rel='nofollow'>
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		<title>Back To School Streetwear Sale in Bristol on Saturday</title>
		<link>http://hideyourarms.com/2012/10/04/school-streetwear-sale-bristol-saturday/</link>
		<comments>http://hideyourarms.com/2012/10/04/school-streetwear-sale-bristol-saturday/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 17:00:30 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[big chill bar]]></category>
		<category><![CDATA[Bristol]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[sale]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=53192</guid>
		<description><![CDATA[I won&#8217;t be going, and most likely the vast majority of HYA readers won&#8217;t be going, but if you&#8217;re in the Bristol area on Saturday you might want to pop into the Big Chill Bar and pick up some new gear. Students can get 10% off at the bar with their NUS card too!<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=53192&c=1679730225' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=53192&c=1679730225' border='0' alt='' /></a></p>]]></description>
				<content:encoded><![CDATA[<p><a class="post_image_link" href="http://hideyourarms.com/2012/10/04/school-streetwear-sale-bristol-saturday/" title="Permanent link to Back To School Streetwear Sale in Bristol on Saturday"><img class="post_image aligncenter" src="http://hideyourarms.com/wp-content/uploads/2012/10/beeegehh.png" width="454" height="624" alt="beeegehh Back To School Streetwear Sale in Bristol on Saturday"  title="Back To School Streetwear Sale in Bristol on Saturday" /></a>
</p>
<p>I won&#8217;t be going, and most likely the vast majority of HYA readers won&#8217;t be going, but if you&#8217;re in the Bristol area on Saturday <a href="http://www.facebook.com/events/222138187913701/?fref=ts">you might want to pop into the Big Chill Bar</a> and pick up some new gear. Students can get 10% off at the bar with their NUS card too!</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=53192&c=1303546837' target='_blank' rel='nofollow'>
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		<item>
		<title>Wrongwroks open a new store in Taipei</title>
		<link>http://hideyourarms.com/2012/09/30/wrongwroks-open-store-taipei/</link>
		<comments>http://hideyourarms.com/2012/09/30/wrongwroks-open-store-taipei/#comments</comments>
		<pubDate>Sun, 30 Sep 2012 11:00:26 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[brick & mortar]]></category>
		<category><![CDATA[stores]]></category>
		<category><![CDATA[taipei]]></category>
		<category><![CDATA[wrongwroks]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=52903</guid>
		<description><![CDATA[Sure, I&#8217;ll most likely never actually visit this store, but it doesn&#8217;t stop me thinking that it&#8217;s cool Wrongwroks have opened up a shop in Taipei.<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=52903&c=1093690384' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=52903&c=1093690384' border='0' alt='' /></a></p>]]></description>
				<content:encoded><![CDATA[<p><a class="post_image_link" href="http://hideyourarms.com/2012/09/30/wrongwroks-open-store-taipei/" title="Permanent link to Wrongwroks open a new store in Taipei"><img class="post_image aligncenter" src="http://hideyourarms.com/wp-content/uploads/2012/09/53-480x322.jpg" width="480" height="322" alt="53 480x322 Wrongwroks open a new store in Taipei"  title="Wrongwroks open a new store in Taipei" /></a>
</p>
<p><a href="http://hideyourarms.com/wp-content/uploads/2012/09/34.jpg"><img src="http://hideyourarms.com/wp-content/uploads/2012/09/34-480x318.jpg" alt="34 480x318 Wrongwroks open a new store in Taipei" title="34" width="480" height="318" class="aligncenter size-medium wp-image-52905" /></a><br />
<a href="http://hideyourarms.com/wp-content/uploads/2012/09/44.jpg"><img src="http://hideyourarms.com/wp-content/uploads/2012/09/44-480x315.jpg" alt="44 480x315 Wrongwroks open a new store in Taipei" title="44" width="480" height="315" class="aligncenter size-medium wp-image-52906" /></a><br />
Sure, I&#8217;ll most likely never actually visit this store, but it doesn&#8217;t stop me thinking that it&#8217;s cool <a target="_self" href="http://www.wrongwroks.com">Wrongwroks</a> have <a href="http://wrongwroks.wordpress.com/2012/09/23/wrongwroks-taipei-store-%E5%8F%B0%E5%8C%97%E8%A5%BF%E9%96%80%E7%94%BA%E6%AD%A6%E6%98%8C%E8%AA%A0%E5%93%812f/">opened up a shop in Taipei</a>.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=52903&c=167332061' target='_blank' rel='nofollow'>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mayamada Release Event and 25% off orders until July 21st</title>
		<link>http://hideyourarms.com/2012/06/25/mayamada-release-event-25-orders-july-21st/</link>
		<comments>http://hideyourarms.com/2012/06/25/mayamada-release-event-25-orders-july-21st/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 20:00:29 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[Coupon Codes]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[mayamada]]></category>
		<category><![CDATA[T-shirts]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=47218</guid>
		<description><![CDATA[Mayamada are having a release party for their first season of tees, and they&#8217;re holding it in an unusual location, a frozen yoghurt shop called Tutti Frutti in Covent Garden, London. There will be music and a pop-up shop, so head on down if you&#8217;re in the area on July 20th. Of course, the vast [...]<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=47218&c=898136304' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=47218&c=898136304' border='0' alt='' /></a></p>]]></description>
				<content:encoded><![CDATA[<p><a class="post_image_link" href="http://hideyourarms.com/2012/06/25/mayamada-release-event-25-orders-july-21st/" title="Permanent link to Mayamada Release Event and 25% off orders until July 21st"><img class="post_image aligncenter" src="http://hideyourarms.com/wp-content/uploads/2012/06/release-flyer.jpg" width="420" height="595" alt="release flyer Mayamada Release Event and 25% off orders until July 21st"  title="Mayamada Release Event and 25% off orders until July 21st" /></a>
</p>
<p><a href="http://www.mayamada.com/">Mayamada</a> are <a href="http://frozentees.eventbrite.co.uk/">having a release party for their first season of tees</a>, and they&#8217;re holding it in an unusual location, a frozen yoghurt shop called Tutti Frutti in Covent Garden, London. There will be music and a pop-up shop, so head on down if you&#8217;re in the area on July 20th. Of course, the vast majority of HYA readers won&#8217;t be in London on July 20th, but they have something for the rest of you out there, 25% off everything in store from now until July 21st with the <a target="_blank" href="http://www.hideyourarms.com/category/categories/sales/coupon-codes/">coupon code</a> <strong>FROZENTEES</strong>.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=47218&c=1088410428' target='_blank' rel='nofollow'>
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		</item>
		<item>
		<title>Johnny Cupcakes opening store in Martha&#8217;s Vineyard this weekend</title>
		<link>http://hideyourarms.com/2012/06/13/johnny-cupcakes-opening-store-marthas-vineyard-weekend/</link>
		<comments>http://hideyourarms.com/2012/06/13/johnny-cupcakes-opening-store-marthas-vineyard-weekend/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 17:00:07 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[brick & mortar]]></category>
		<category><![CDATA[johnny cupcakes]]></category>
		<category><![CDATA[martha's vineyard]]></category>
		<category><![CDATA[massachusetss]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=46411</guid>
		<description><![CDATA[I&#8217;m pretty sure I posted a teaser image of this about a month ago, but details and a fun video have now emerged to announce the opening of the Johnny Cupcakes store in Martha&#8217;s Vineyeard in Massachusetts this weekend. In typical JC fashion things aren&#8217;t quite normal, as there will be a treasure hunt at [...]<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=46411&c=1920417018' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=46411&c=1920417018' border='0' alt='' /></a></p>]]></description>
				<content:encoded><![CDATA[</p>
<p><object style="height: 292px; width: 480px"><param name="movie" value="http://www.youtube.com/v/WszwTbl5_TU?version=3&#038;feature=player_embedded"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/WszwTbl5_TU?version=3&#038;feature=player_embedded" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="360"></object><br />
I&#8217;m pretty sure I posted a teaser image of this about a month ago, <a href="http://www.johnnycupcakes.com/blog/2012/06/johnny-cupcakes-marthas-vineyard-2/">but details and a fun video</a> have now emerged to announce the opening of the <a target="_self" href="http://www.johnnycupcakes.com">Johnny Cupcakes</a> store in Martha&#8217;s Vineyeard in Massachusetts this weekend. In typical JC fashion things aren&#8217;t quite normal, as there will be a treasure hunt at 11am before the shop officially opens at 2pm. I know it&#8217;s a fairly long shot, but if any HYA reader heads down for the opening it would be great if you&#8217;d like to submit a few pics and tell us about the experience.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=46411&c=53474949' target='_blank' rel='nofollow'>
				<img src='http://rss.buysellads.com/img.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=46411&c=53474949' border='0' alt='' /></a></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Johnny Cupcakes celebrates 6 years of his Boston store [Video]</title>
		<link>http://hideyourarms.com/2012/06/09/johnny-cupcakes-celebrates-6-years-boston-store-video/</link>
		<comments>http://hideyourarms.com/2012/06/09/johnny-cupcakes-celebrates-6-years-boston-store-video/#comments</comments>
		<pubDate>Sat, 09 Jun 2012 05:00:48 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Bricks & Mortar]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[johnny cupcakes]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://hideyourarms.com/?p=46200</guid>
		<description><![CDATA[Really nice video showing the festivities at Johnny Cupcakes to celebrate the Newbury St store being open for six years.<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=46200&c=350290842' target='_blank' rel='nofollow'>
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				<content:encoded><![CDATA[</p>
<p><iframe width="480" height="270" src="http://www.youtube.com/embed/fk65gvpGqw4" frameborder="0" allowfullscreen></iframe><br />
Really nice video showing the festivities at <a target="_self" href="http://www.johnnycupcakes.com">Johnny Cupcakes</a> to celebrate the Newbury St store being open for six years.</p>
<br /><p><a href='http://rss.buysellads.com/click.php?z=1260287&k=81c66393223c839695d1a60de3385935&a=46200&c=624422030' target='_blank' rel='nofollow'>
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