From the category archives:

Business

Sleepy Dan : Customized Hood Sweatie

by Sleepy Dan on January 29, 2012

Sleepy Dan hood sweaties released in December, I had to release one cut n sew project for the first year so you can be sure there will be some more customized designs for the upcoming years! I can not emphasize enough, process is the most important part of any project. The rugby style hoodie is a design just recently hitting trend so I had to make some comfortable enough to bear the Sleepy Dan brand! In my day job as an apparel designer, I have learned how to work with embroidery shops to create apparel patterns, but sometimes several of the finishing steps have to be done on your own to save on cost. That’s how I was able to make these hoodies so affordable.

Coming from the manufacturer, I had to make some custom modifications past adding the logo embroidery appliques and the new custom neck labels for outerwear… This hoodie has several exposed cover stitch seams, so you can easily see it’s custom made, but the excess seam fabric had to be trimmed up a little more to be finished.

After finishing, the logo embroidery appliques are hand stitched to the garment, then the size labels are machine stitched into the neck seam. What makes this hoodie so special is the herringbone cotton twill neck seam, rugby placket, and hood seam edge. The time invested to this project is longer than a t-shirt design, but the fan and blogger reviews of the hood sweatie are amazing for the first cut n sew design. Research and development are a key role in the process of a successful project, so don’t overlook your process at any stage! Hope you got one before they sold out…

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T-shirt news for January 26th

by Andy on January 26, 2012

star wars argyle t-shirt

Very nice argyle Star Wars t-shirt today at TeeFury.


Seems to me like this is the kind of design that Shirt.Woot should have been selling in the run up to Christmas.


RIPT drop a Milton Glaser-inspired Doctor Who t-shirt.


Harry Potter Muggle Ale shirt at Qwertee.


Those troublesome Tribbles are at Shirt Punch today.


Skyrim is the inspiration for this Nowhere Bad shirt.


I have no idea what the inspiration is for this design at The Yetee.


Star Wars meets Firefly today at OtherTees (who have a snazzy new site).


TeeRaiders have a Doctor Who design as well.


24tee go for the niche with one of the stars of the (surprisingly enthralling) King of Kong coin-op games documentary.


DBH love owls. On that subject, I saw a man walking down the street with an owl yesterday. Owls are great.


Hey look, Tilteed are selling one of their lesser seen designs again.


I have no idea what the kanji (presuming it’s Japanese) on this shirt says, so buyer beware at TeeMinus24.


Tee Gazette have put together their 10 favourite tees from the Storenvy marketplace for January.


Sock Monkee have released their Ampertastic Mr. Fox design as a print.


Adam over at IAMTHETREND busts six commonly held myths about his employer Storenvy.


Wrongwroks have released a parka with a faux fur trim.


Threadless have made some tees available to be put on Xbox avatars, and they cost about $1 each, but here’s the real kicker, if you want a hoodie you have to pay $2. They’re pixels, just because it costs double in real life doesn’t mean that they should cost double on the Xbox marketplace!


Glennz has made some more designs available as hoodies.


Mashable have a guide to building a strong online community around your brand.


Everything is on sale at Myth Clothing.


This Rihanna ‘thug life’ tattoo picture has been doing the rounds, but it’s her John Lennon t-shirt that interests me the most.


Here’s Katy Perry wearing a pretty cool hoodie (and I suspect a cool skull-based all over print t-shirt too).


Buy one get one free (on tees, not hoodies) at Eleven Eleven.


Typography Shop have put all their hoodies on sale.


Sehubabe have released a hoodie and t-shirt for Transardentes 2012 (a Belgian electro rock festival).


TanDan have been added as a brand store at A Better Tomorrow.

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I just wanted to drop you guys a line to let you know about our new range of stitch tags, that we are producing for smaller independent clothing labels.

We are currently sending out sample packs to labels owners and managers around the world to demonstrate how adding stitch tags to your tees can be affordable and bespoke to a single release and really lift that drop.

If you run a clothing label and would like a sample pack just contact Michael: printtees@hotmail.co.uk
with STITCH TAG SAMPLES as the subject.

Andy: Personally, I’m a fan of a hem tag, it certainly makes a brand seem more professional somehow, and if it keeps the branding off the body of the design then I’m all for it. P-Labs charge £49.99 for 50 hem tags, I have no idea if that is cheap or expensive, but if you’re in the market for hem tags it’s probably worth getting a sample pack from them to check on the quality.

This post was submitted by Michael.

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T-shirt news for January 24th

by Andy on January 24, 2012

cat skull t-shirt

Can you imagine if you walked into a house and there were this many cats… it would be terrifying. $10 at TeeFury today.


I know what you’re thinking, this is just yet another t-shirt about imaginary Pinata companies, and when with this pinata meme die? Well, at least this one at Shirt.Woot is based on the 1986 film ‘Three Amigos’.


The Muppets meet Futurama with this Hypnokermit t-shirt at RIPT today.
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T-shirt News for January 19th

by Andy on January 19, 2012

breaking bad t-shirt

I realised that this TeeFury shirt was about Breaking Bad, but having only seen a couple of episodes the Los Pollos Hermanos aspect of this shirt is lost on me.


I think that this might be my favourite design that Shirt.Woot have released.


Goonies-inspired t-shirt from RIPT today.


“The Marvelous commute to Wonderland” is up at Qwertee.


It’s Back To The Future vs Bill and Ted at Shirt Punch today.


Here’s another 24tee shirt that goes over my head.


I know that Community isn’t for everyone, but the paintball episode was truly fantastic, so I’m glad to get the reminder from TeeRadiers.



Two new shirts from DBH today (including one that is fighting SOPA that will only be available for a couple more days).


BustedTees have some wrestling pandas for $13.99 instead of $20 this week.


Hey look, Tilteed are selling ‘The Eternal Struggle’ again.


This error greeted me when I visited TeeBlitz this morning.


Adam has some advice over at TeeJunction on creating a t-shirt brand.


Save up to 20% on your order at Wrongwroks, providing you spend quite a lot.


Raygun Robyn is aiming for global domination, and to do that she’s going to offer free shipping to the first person from countries that haven’t yet made an order in her store.


Johnny Cupcakes shares a little story of how he put a plastic skull into a random customer’s order for a hat to try and add some mystery and magic to the online shopping process. It might give other store owners ideas about how they can make their shopping experience more interesting.


Obscure Printing are going to start offering a complete fulfillment service for brands (printing, packing, shipping, and stock holding). They’re also collaborating with a company called Judda distribution which will make brands available to 3000+ stores across Europe, which could be a great opportunity for a lot of brands. It’ll be interesting to see where this goes.


Mila Kunis wore a vintage-styled Pepsi t-shirt, super-duper!

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Daily T-shirt Roundup for January 9th

by Andy on January 9, 2012

sloth goonies t-shirt

I’m not too excited by the Sloth & Crossbones Goonies shirt at TeeFury today, you?


Very cute illustration style on this Shirt.Woot tee, maybe this shirt will perk you up to stick with your New Year’s resolutions?


Not the kind of Star Wars t-shirt that I’d wear, but a pretty cool concept from RIPT nonetheless.


Can anyone explain to me why The Yetee are describing this felines as pizzacats?


Very cool Fantastic Mr. Fox inspired t-shirt at Shirt Punch today.


GraphicLab have a shirt that is a little lost on me, it’s a mashup of The Impossible Man from the Marvel universe and Magnitude from Community.


Star Trek inspired visual pun from TeeMinus24 today.


I’m fairly sure that this TeeRaiders design is the first Warehouse 13 shirt that I’ve seen.


Stupidhurts.us give this well worn phrase another run out.


OtherTees have a Doctor Who shirt that I’m sure I’ve seen before.


Qwertee make a connection between Portal and zombies.


We don’t have Fresca over here in the UK, so this 24tee shirt is wasted on me.


Cool new shirt at DBH today.



There’s a couple of new shirts up on pre-order at Goodjoe.


Loviu reiterate their ‘barbie is a slut’ stance.


Tilteed have their boomerang-based design up again.


Catch of the Day Tee have nothing for us, again.


Tee Gazette has an update on the Boston Tee Party event being held in the summer.


I saw this t-shirt on Flickr months ago and it’s taken me until now to remember to post it.

Co-Tee TV Episode 88: Moustardche, Javaboi Industries, and Hot Dogs from Coty Gonzales on Vimeo.

Coty has a new episode of Co-Tee TV up, featuring Moustardache, Javaboi Industries, and Hot Dogs.


The selection process may have been unscientific, but it’s nice to see HYA at the top (the position may or may not mean anything) of this list of the “21 Most Important t-shirt blogs of 2011.”


Tee Hunter take a look at the A Bathing Ape x Star Wars collection.


Fuel Your Creativity have an article about starting a clothing line with no money. It does make it all seems a little easy in my eyes, but there are worse stepping off points.


Here’s another t-shirt from PalmerCash I bookmarked ages ago but never got around to posting about.


2sickbastards have got up to 50% off their art prints until January 13th.


Snapback hats are now in store at Glamour Kills.


Did you know that howies was part of Timberland? I say was because as of the start of this year they bought themselves out and are now an independent business again.


Terratag‘s up to 50% off sale has hit it’s final week, ends on Friday.

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Daily News & Tees for January 6th

by Andy on January 6, 2012

space invaders t-shirt

Very cool Space Invaders shirt from TeeFury today.


‘The birthplace of inspiration’ is up at Shirt.Woot today.


8-bit Back To The Future? Yes please, RIPT.


Fairly obscure Terminator design at Shirt Punch today.


Nowhere Bad reminds of another badass facet of Lincoln’s character.


TeeMinus24 bring out a pop art inspired Admiral Ackbar shirt.


24tee have a shirt for hipsters.


Shirt with a wolf on it at DBH.


I’m sure that TeeBlitz have sold this design before, and it’s a little odd that the time remaining for the design is “-359 days”, but hopefully that doesn’t mean there’s trouble at TeeBlitz.


Loviu wheel out this older design.


Oldie-but-goodie at Tilteed today.


Get 30% off at Seventh.Ink this weekend with the coupon code NEWYEAR2012. [via TeeGazette]


Labyrinth Clothing have a page on The Fancy, and if you ‘fancy’ (the equivalent of ‘like’ on Facebook) any item in their store you’ll unlock a 20% off coupon code.


OMUNKY have added prints to their lineup of goods.


Jeff has shared a few teasers of the his design process on Ugmonk‘s next design.


The UTee just launched a new design. Feel free to go and check it out, but don’t forget which is your favourite tee blog!


Mashbale has a post on how to maximize sales with your ecommerce design.


Here’s Miley Cyrus wearing a Pink Floyd t-shirt, I’m sure that will annoy no one.



Tonka Park are selling two of their popular Big Cartel themes at $25 off, making them $50 each for a limited time. Use coupon code THELBL2012 to get $25 off The Label, and DECMBR2012 for $25 off the December theme.

May I suggest that you advertise on HYA? Options available to suit all budgets.

And that’s the news for today!

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Sleepy Dan: Creation of the Pillow Monster

by Sleepy Dan on December 16, 2011

After the inauguration of the Pillow Monster character at Artopia for the t shirt battle with Fur Face Boy, the design has been getting great reviews. Dallas Observer sponsors this annual event as their birthday party and I was proud to have their help bringing the Pillow Monster Lightning Strike design to life in the true nature of Frankenstein! So continuing with the success of this behind the design column, I decided to share the whole design process for this new character. The Pillow Monster will be involved in another design this coming year, so I am going to show how the idea began from concept, then sketching, then inking the layout, then vector the art for production of the printing.

The first step of the process is creating the concept. The Sleepy Dan branding has been so much fun to design for because there is a wide range of possible ideas that fall in line with the sleep theme. The Alarm Clock character was the beginning of the character side of the branding, reminding fans of our youthful side that used to be afraid of the dark and the possibility of things coming to life when you are unable to see them… Remember the clown doll from Poltergeist under the bed? Thanks, now I can’t even look at clowns any more!

Illustrating a complete character design for the brand, is a more complex project than people realize. But it’s the passion for the brand that keeps me going! Pencil sketching the concept takes several attempts to get the look right. Keeping in mind that the design needs to have more of a vertical layout to take advantage of the printable surface area of the shirt.

Making friends in the arts community is easy when you are giving back at the same time. Having friends with ill skills like Rico Ultraelectromagnetico to help with the character style was the first step to the Pillow Monster. I want to make sure that all my characters have the same appearance so they are easily understood to be a Sleepy Dan character, even if the design has no displayed type.

After making several sketches, better parts of the character will be remade in the next sketch. There is a constant improvement for the problem areas, till the whole design has the perfect layout. This is the fun part of the process but usually takes the longest, so you can’t get frustrated with levels of failure. Just gotta work thru them till you find successful revisions. Ask friends for constructive criticism, you have to learn to take the good advice with the bad, create a thick skin for necessary revisions cause this is the best time to make them…

I am sharing less than half of the sketching process for this project, so you can understand there are so many versions of progression for this design you can almost look at them like a flip book! Eventually you get to a sketched layout that best suits your concept vision from the start. All parts suddenly fit perfectly into place, then you can move onto revising the smaller details thru the inking process and using Adobe Photoshop.

Inking over the sketch allows you to see a clearer design layout, while creating deeper levels of detail. Usually after the first inking designs, you are confident to almost be there. But treat this stage just like the sketching stage, revision is still easily done now that details are clear, so get some more constructive criticism from your friends that you know will not leak the secret just yet…

Making final inking revisions gives you goosebumps! You wind up staring at the design for a couple days, 30 minutes at a time to make sure there is nothing else that needs to be changed. Then you can decide how many colors you want this design to be printed with, then create color layers of detail for the character scene. Inking new layers can be done in Adobe Photoshop or Adobe Illustrator, I prefer to use Illustrator because it makes the color separation so much easier to manipulate and revise.

Usually I start this stage, not by looking at the color I want, rather looking at the color details I want to involve, so use crazy contrasting colors… The Pantone colors used can be revised after the levels of detail are finished. The best way to decide colors of the print is to decide shirt color first. Figure out the background color of the design, then the character colors can easily be picked knowing what shirt trends are most successful. Research shirt brands over the web, see what colors are selling best for the season. You’d be surprised what a little research can tell you!

Printing shirts for your brand in this economy means planning out the profitability of the design. The more color you print, the more the shirt will cost, and shirts just don’t sell well the closer to $30 each you get. I advise to keep even the most complex designs to a maximum of four printed colors. There is no reason for you to use more color than that, also fans will have a harder time matching up their gear to the shirt, secretly all guys love to do this…

Any printer you use, will appreciate you color separating the art before you give to them. This means separating each color, so the printer knows what colors to put on each film layer they print, which will be used to make screens for your printing. Remove the questions from the process for the printer and your project will turn out the same way you give it to them. I prefer to have a design with the darkest color as the top detail. It’s easiest for the printing process to have the color layers beneath the darkest layer, that way the bottom layer edged are covered with the darker layer, insuring there will be no offset printing problems.

Give the printer the exact Pantone colors you want used in your design, they will be mixing ink to match the Pantone colors you give them. If you don’t give them exact colors, then you are opening the possibility they will not mix the right color you want to use. For the Pillow Monster design, I had to see the shirt color to pick printing colors since there is one tonal color specified in the shirt. The print might have looked weird if the navy color was too much of a red tone rather than a blue tone…

After the Artopia event, the extra shirts were added to the Sleepy Dan web shop. Check out the Artopia event blog posting and friends links on the posting to see lots of pics of the event! Maybe we will see you at Artopia 2012?

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Life Offline for Online Brands (Part Two)

by LadyUmbrella on December 15, 2011

LadyUmbrella at the Pop Up Style Swap Shop

Andy: Here’s part two of Rob from LadyUmbrella’s column about ways that t-shirt brands that are more used to online business can extend themselves in the real world.

Something to try look out for in the offline world of t-shirts is pop up shops.. I don’t know how it is in your town but right now Ireland is thriving with pop up shops..The idea of a pop up shop is simple – a group of brands or retailers team up together, pool resources and acquire a premises for a very short term let.. All the brands involved then work together to promote the life out of the pop up shop and they can be quite beneficial.. We’ve done a few pop ups in the past and I’m currently working on another one, The Blind Tiger Collective, which hopefully might become a more long term thing..And, therein lies the other advantage of doing pop ups..You get to meet lots of other brands in your area and I’ll tell you what, when you put a bunch of motivated dreamers together ideas can flow..

Another avenue for an offline t-shirt life is doing fairs..Now, these can be hit and miss, some of them might be good for your brand and some just might not work..We’ve done a few of them in the past and have sold in random places like Microsoft and a hospital here in Dublin, as well as in pubs and festivals – not all of them were homeruns but they were all enjoyable..And they do spur your on to “double down” your efforts, both online and offline..

The other thing I really like about the t-shirt life offline is that it gives you great online fodder like this video or the picture below to the right.

Elena Selling in Microsoft

Every event you attend will give you a photo opp to showcase your t-shirts – like the picture from Project 51 above..It’ll give you something to let your facebook/twitter friends and followers know about which will ultimately feed into you online activities.. Also, attending offline events should go some way to help build up the “trust factor” for potential online customers..I don’t know about you but I’m still apprehensive about buying online and so it’s logical to assume that some potential customers might also be..Now, if these potential customers see that you’ve been doing X, Y and Z and realise that you’re not some dodgy site your chances of getting a sale have just shot up dramatically.. Or, that’s my take on it anyway..

And so, to conclude, if things aren’t going as swimmingly as you want online don’t box yourself into maniacal tweeting (believe me, I’ve done it) but take a step back and see if there is anything that can be done offline.. There are lots of options out there like pop up shops, fairs and wholesale deals and by just partaking in them, even if they aren’t homeruns, you’ll get a renewed umph and motivation to push on and keep going.. And, ultimately, I think that pushing on is what is vital – nothing happens overnight ..Maybe a little flirt with life offline might give you the pep in the step you need to keep going until you get to where you want to go..

Anyway, thank you for reading and I want to hear your thoughts..Are you at times fed up with online life too? Have you been a part of any offline events? If so, any do’s or don’ts to share? (Um, that could be another blog post maybe if anyone is interested?) Speak freely…Ole!

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Daily Tees & News for December 13th

by Andy on December 13, 2011

my little pony pokemon t-shirt

I don’t really understand the crossover between My Little Pony and Pokemon, but I’m sure some of you will.


Having never watched Venture Bros I’m not particularly enamored with today’s shirt at RIPT.


Nice 8-bit tee at Shirt.Woot today.
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Life Offline for Online T-Shirt Brands (Part One)

by LadyUmbrella on December 12, 2011

LadyUmbrella in Project 51 Pop Up Shop

So, first things first, I better briefly introduce myself, I’m Rob from LadyUmbrella, a ladies t-shirt company based in Ireland..Andy, from this globally renowned site HYA asked me to write a blog post about our offline life and I’m all to happy to oblige..Now, that concludes the intro, lets get to the meat and potatoes…

Now, I think we’ll all be in agreement when I say selling t-shirts online isn’t easy! God, how I wish it was but the reality is that it isn’t easy.. I have embraced the grind with LadyUmbrella, facebooking daily and tweeting til my fingers bleed..Putting in the hard yards to try get a slice out of the online t-shirt sales pie..No doubt, we’ve been fortunate enough to get a taste and in no way am I saying that being a social media soldier won’t give you some joy but lots of times it is joyless..Perhaps it’s just me or maybe you feel it too – when you put in a truckload of effort into online promotion and see very little coming back..It can suck the life out of you and get you down..And, at times like these it is useful to consider leading a “double life” and trying to get some action offline via wholesale deals, fairs and pop up shops..

Now, I think we’ll all be in agreement when I say selling t-shirts offline isn’t easy! Sound familiar? And, whilst it isn’t easy there can be more joy to it..The reason for this is the interaction, the human interaction, the face to face stuff that gets lost in the 140 character online melee, is refreshing and can be invigorating.. When you can see the happiness people derive from your designs as the try them on and buy them it really gives you a shot in the arm – especially compared to tweeting to, at times, an empty room..

So, now, how to try find retail deals or fairs or pop ups.. One thing I’ve done to try find wholesale deals is to ask our facebook/twitter friends if they know of any shops in their area that might be interested in stocking our brand..This has yielded some leads for us and is worth giving a shot..Another way to try get some wholesale business is to step away from the computer for a bit and, with t-shirts and products in hand, call in to whatever shop you want to try get stocked in and sweet talk as best you can..Now, this approach won’t work for big shops as you’ll have to go through the “proper buying channels” but for independent boutiques and the likes where the buyer is the person behind the counter (or in the back room) you just might get some important face time to make your pitch.. Important thing here is to make sure you know your numbers – how many of each style can you sell and at what price? will you give a discount over a certain amount? do you give credit? what payment terms will you accept? By knowing your numbers you’ll be able show that, whilst you just came in off the street, you’re not a mickey mouse outfit.. Obviously, make sure to have a business card or lookbook or something to leave with the shop owner if they express an interest – or a notepad to jot down their order ;)

Andy: Thanks for Rob for putting together this advice column, the second half will be posted later in the week.

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Daily Tees & News for December 12th

by Andy on December 12, 2011

breaking bad t-shirt

Everyone have a good weekend? I did until last night when I had a nasty fall during my snowboarding lesson at the dry slope. Fell on my front, my jakcet rode up and my stomach turned into ‘brakes’, my tummy new resembles those crisps that are meant to look like streaky bacon, oh, the pain!

I really want to get into Breaking Bad, but after a couple of episodes of the first season it was just too depressing so I stopped, I will probably try again though. Shirt is $10 today at TeeFury.


I haven’t read Hitchhiker’s Guide To The Galaxy, but apparently this Qwertee shirt has something to do with it.


Apparently this RIPT tee is something to do with a cartoon show that may or may not be on TV anymore but to be completely honest I don’t recognise it and no one mentions it in the RIPT comments, your suggestions please!


And what band is this Owl at Shirt.Woot listening to? The Who, of course!


Pretty rare that you see a Gremlins tee, but this is a lovely example of the breed at The Yetee.


Seinfeld Festivus shirt over at TeeMinus24. Funny how you don’t hear much about Christmukkah nowadays.


I haven’t seen Donnie Darko so this shirt at OtherTees may or may not be genius.


You want an Angry Birds t-shirt? 24tee have got it!


A melting Portal companion cube greets us today at TeeRaiders.


I really like this Star Wars design at Graphic Lab, but I do question the black on dark grey colour choice. Then again, it would probably look a bit naff if it was on a white t-shirt.


Ahhh, one of my favourite Loviu designs.


Pikachu gets an outing on this Shirt Punch design.


Tshirt Contest ensure that we have at least one Doctor Who t-shirt today, thank goodness.


Very nice shirt of the day at DBH.

BustedTees deal of the next couple of days is their attachment that you put on a beer to make it look like you have a mustache. Presumably it’s like those little win trinkets people buy so that you know who’s wine glass belongs to who, except for beer. $8.99 for 6 instead of $11.99


Expansion II comes out to play once again at Tilteed.


Tee Mashups is a site I found out about at the weekend that offers designs on sale for 48 hours. Today and tomorrow they have a Dick Tracey vs Carmen Sandiego shirt available.


Megan Fox may be a very attractive lady, and that’s a pretty cool sweatshirt, but I will never understand why people wear stuff that looks like it has spent a few months with a bunch of moths.


Wrongwroks have added hiking boots to their product range, of course.


There’s 25% off everything today only at Loserkids.


Mashable have a good resource for increasing Facebook engagement through custom tabs that should be useful for store owners.


Yes No Maybe have a few coupon codes available. The more you spend the more you save, all the way up to 20% off.


Original Music Shirt, who I still think took a lot of inspiration from Threadless with their redesign, are offering free global shipping with the coupon code ILIKETOMOVEIT if you spend 25€+ before December 14th.


Springleap are holding a contest that is only open to previous design winners, which should make for some pretty tasty entries.


OMUNKY are offering 18% off from now until December 19th with the coupon code 18off2011.


PalmerCash are now selling shirts, the kind with buttons!


The Quiet Life are running a holiday promo, if you spend $100 or more they’ll give you a free duffel bag that they usuall charge $40 for. It would be perfect for carrying around your gym gear since that will inevitably be your new years resolution. Go to the gym more dammit Andy! They’ve also restocked their hat selection.


Terratag are knocking 10% off all orders. No coupon necessary, the discount will automatically be applied at the checkout.


Whilst I do like the idea of ‘ugly’ Christmas tees I think that this Kickstarter project might be a bit too late, it won’t be funded (if it reaches 100%) until January 9th, and then when will you receive the shirt? I’m pretty sure everyone’s Christmas cheer will be long gone by that time.

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adam hendle

I’m sure that the vast majority of HYA readers will be well aware of Adam, he runs popular indie clothing blog IAMTHETREND and has recently assumed the exciting-sounding position of Special Ops at Storenvy. Surely his greatest position to date though will be coming up over the coming weeks as he becomes a guest blogger on HYA, talking about goings on behind the scenes at Storenvy explaining what life is like at the rapidly moving startup.

I asked Adam a few questions about three things we both enjoy, tees, taking on more tasks than we can handle, and life.

Congratulations on the new job, can you fill in my readers on what your role is at Storenvy?
Thanks a ton Andy! My official title at Storenvy is Storenvy Special Ops, which probably sounds a little more like I will be in charge of kicking doors own and fighting bad guys, but honestly I wear a ton of different hats for Storenvy so putting one job title on it didn’t really work. As of right now I am in charge of our social media platforms, answering customer support, reaching out to our individual stores for feedback/insight, recruiting new stores to join the site, helping manage and grow the Storenvy community, writing for the blog and whatever else we can throw on my plate!


Does this mean we’ll be seeing less content on IATT?
Unfortunately yes. Working for a startup is basically the equivalent of working two or three jobs, so my time has been pretty limited outside of work. That being said IAMTHETREND is my baby which I have raised for over three years now and you won’t see it dying anytime soon. I have had some more guest bloggers pitch in to the site which has been fantastic and I have just had to be a lot more selective with the posts that I make as well as scheduling posts out throughout the week instead of just unleashing them as I write them.

Storenvy seems to be getting a lot of attention at the moment, and clearly they’re growing, what do you think sets it apart from other hosted store platforms that explains the growing popularity?
Storenvy has a ton of momentum right now and for good reason. Everyone who uses it, loves it. I’ve been on the phone with dozens of Storenvy users and every single one of them loves how easy is to use the site. And another thing that sets it apart is that it’s the only hosted store platform that also has a marketplace. Marketplaces are huge. It means that you have built-in traffic and shoppers have one destination where they can discover stuff from all the shores in one place. And I can already tell you that the marketplace is what makes the Storenvy community. Our merchants really get a sense that they’re not on their own and can connect with other users. I think the emphasis on community has been a real driving factor of Storenvy’s growth.

I’ve noticed a few articles on the Storenvy blog giving advice to store owners about product photography, can we expect more of this kind of ‘how to’ content?
Of course since I am an avid blogger I wanted to jump right in and start posting lists and resource articles and store interviews trying to gain momentum again for the blog. I really want to turn the blog from an afterthought to a place that people check daily for resources and insight.


Personally, I’ve never really used the ‘social marketplace’ aspect of Storenvy, am I in the minority and what am I missing out on? And will your role involve growing that side of the site?
Storenvy was really designed for 2 purposes — (1.) hosted, customizable online stores (2.) and a big marketplace made up of all the stuff from the stores. It’s totally cool to just head into your favorite stores and check out their stuff without going through the marketplace. Loads of other shoppers come through the marketplace. Each person is different in what their looking for. Some know exactly where to go for what they want and others want to browse a bigger selection. We just don’t think merchants should have to choose between having their own store and being in a marketplace which is why we put the two together.

The Marketplace is honestly a great place to find out about brands and products that you may never have stumbled on before. I highly recommend checking out and browsing the Markets page as you never know what you are going to find around the corner!

How can Storenvy survive without moving to a paid-for or freemium model?
On ramen noodles, tears and hardwork! Ha! But honestly at this moment we have two freemium features on the site, most recently of which we just launched called “Super Discounts”. That extra allows store owners to offer four types of discounts including $-off, %-off, free shipping and ‘buy n get m free’, which is perfect for offering great holiday deals to customers. On Black Friday we saw over 40% of the transactions going through Storenvy including some type of discount with shoppers spending an average of 15% more when they had a discount vs when they did not. Other than that we have a custom url option and also have some other freemium features in mind for the future.

Luckily, we’ve been fortunate enough to pair up with some investors that understand our vision and who have put some substantial financial backing into the business. These are the same guys who have funded other web startups like Twitter, Groupon, Tumblr, and even Google.

A couple of years ago Big Cartel was the de facto choice of platform for creating a quick store, is your job to make Storenvy the first thing that people think of when they want to make a store?
Absolutely! We still feel that there is no one clear choice in people’s minds when it comes to choosing an online storefront. There are some nice platforms out there but everyone is pretty well spread out with no real clear cut winner. Sure sites like Etsy and BigCartel, Shopify have a nice following but there still hasn’t been that household name that has emerged.


How is Pongdeck going?
Ahhhh Pong Deck, what could have been… Lol. Honestly if you were to say a project was to be taking a backseat I would have to say that Pong Deck is riding in the trailer right now. We had some early success with it getting it into Spencer’s gifts for a trial run as well as sponsoring last years World Series of Beer Pong, but unfortunately myself and my partner were not able to truly devote the time that it takes to get a first of it’s kind product off the ground. That being said we haven’t pulled the plug on it, it’s just on cruise control. Speaking of which if you like beer pong or know someone that does we just put them on sale for $5.99 with tees at $13.99 on iwillpongyou.storenvy.com! (shameless self plug).


How’s married life treating you?
I always say to people that ask me how life has been since getting married that it is the same! Which I think is beautiful thing. Really nothing has changed in our lives except we now wear wedding rings and can call each other dorky names like “wifey” and “hubby”. I am truly blessed to have such a supportive and amazing women by my side!

Do you hate getting e-mails that start “Dear Journalist” as much as I do? And do you have any pet peeves when brands send you pitches?
Haha absolutely! Don’t ever send me an email saying “Dear Journalist”. As far as pet peeves go, I really do not have too many. I prefer a short and personal email. Please do not send me a zip file including forty images that is going to take me an hour to open, I am sure they look great but I usually can tell in one or two pictures if I am going to write about the line.

How many tees do you have in your closet?
Great question! Honestly I have no idea, but I can tell you that I have a closet, a few drawers and even some totes full of tees and I still buy tees! I think I have a problem… If I had to absolutely take a guess I’d say 246 and a half. :)

I notice that you don’t post about daily sites such as TeeFury, why is this? Wary of the here today, gone tomorrow nature of some of the newer sites?
I just have really never been a fan of the tees that are usually on those sites. I would rather post about a brand that is trying to build something over just one t-shirt that is up for 24 hours.

Are you good at switching off from the Internet and unwinding? I feel like I’m constantly tethered to my emails.
I am the absolute worst at this, my iPhone is always in my hand and I am constantly checking emails. I have a very hard time turning it off and just unwinding, I get this overwhelming feeling of guilt like I should be doing some more productive with my time, especially on nights when my wife isn’t home as she bartends three nights a week. I feel like if she is out of the house I need to be working on something.

For any new projects in the pipeline or are you busy enough?
I always have ideas, it’s just the time that is the issue!

Thanks a lot to Adam for answering my not-particularly-exciting questions, but I found that really interesting. There aren’t many people out there that write about t-shirts as much as I do, so to get an insight from a fellow tee blogger is fascinating to me. it also sounds like Adam is in charge of quite a lot at Storenvy, which bodes well for some great posts when he guest blogs here at HYA.

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Daily Tees & News for December 2nd

by Andy on December 2, 2011

teefury highlander t-shirt

When I opened all the daily sites today (21 tabs, Firefox doesn’t care for that much) I wondered whether I’d actually get to see the TeeFury site. Thankfully it turned up, so any possible malware that may have existed yesterday appears to have been removed and all is right with the world again. I remain disappointed by the response from TeeFury about the issue, it took them at least 13 hours to acknowledge any kind of problem (done by their Facebook page), and they only wrote about it after the warning message had been removed. They posted this message on Twitter at the same time as the Facebook message: “If you had trouble reaching http://teefury.com earlier, try now! We’ve addressed the issue that was causing problems: http://ow.ly/7LyK8″ That link now goes to a 404 page. Frankly, that is not good enough, if you might be exposing your fans to malware via your site you have to tell people by every avenue about the issue and warn them as soon as possible, not when you’ve fixed the problem, and you should make some kind of mention of it when you send out a newsletter that day (presumably to thousands of people). I still like TeeFury and will continue to write about them, but I do not like the way they dealt with this situation.


Nerd joke at RIPT today.

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Daily Tees & News for December 1st

by Andy on December 1, 2011

teefury reported attack page

Welcome to December. Naturally a lot of brands will be focusing on making sales during the run up to Christmas, and I suspect we’ll see a lot of coupon codes and discounts revolving around that, so the news portion of these roundups will likely grow. These roundups do take quite a lot of time, so if you like it, share it please!

When I try to visit TeeFury Firefox comes up with this. Now, I am 100% confident that Teefury has not been an elaborate phishing scam from the beginning, but after checking out their Facebook page it seems a lot of people have also had this message come up, so I feel that their site may have been compromised in some way. This happened to HYA once and it was hell getting it fixed as someone that doesn’t have much technical expertise, hopefully they will have it sorted soon and it doesn’t cause too many headaches, but I recommend anyone who has visited in the past few days to run a virus scan. There has been no response that I can see from Teefury as of yet.


Quite a clever shirt from Qwertee today, showing fictional books based on movies such as Ghostbusters and Back To The Future.


There’s a lot of excitement over at RIPT for this Star Wars x Transformers mashup.
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Daily Tee & News Roundup for November 23rd

by Andy on November 23, 2011

star trek t-shirt

I’ve said it before and I’ll say it again, it’s amazing that there aren’t more Star Trek t-shirts around. $10 today at TeeFury.


I like the name of this shirt, ‘Vinyl Frontier,’ almost as much as I like the design. $10 today at Tilteed.


Very nice Doctor Who t-shirt from Nowhere Bad today.


I’m not sure if this shirt at Stupidhurts.us is a Deadmau5 reference or not, but I like it.


Not my favourite Shirt.Woot design ever but it definitely fits with their style.


I’m fairly sure there are a lot of people that would like this RIPT version of Battlestar Battleship to be a real thing.


Awesome shirt at The Yetee today, who would have thought that “Star Wars x crappy Christmas sweaters” would be such a good concept for a design?


And here I was thinking that all the “people whose names are also a state” had been done, well done 24tee.


TeeRaiders are dropping a Firefly design today.


Loviu really liked The Dark Knight, presumably.


Catch of the Day Tee provide us with our second Doctor Who shirt for Wednesday.


Shirt Punch seem to be the only company that have realised The Muppets are really popular at the moment.


Very pretty design from DBH today.


Let me remind you that Rigu is a thing I launched last week and it would be brilliant if you could check it out.


Glennz has released a desktop calendar for 2012 featuring some of his favourite designs.


80sTees satisfy my thirst for Seinfeld t-shirts with this George Costanza ‘Professional Hand Model’ tee. for $22.


Monsieur Steve is offering 20% off in his store today only with the coupon code onlytoday, though you do have to spend €70 to qualify for the saving.


PLNDR have up to 55% off goods from Mishka NYC.


A few months back on I Am The Trend Monique from Antisparkle featured “3 Affordable and Creative Branded Packaging Ideas” that I’m sure store owners will want to take a look at.

I didn’t mean for this to turn into a daily roundup for store owner resources, but I’ve been finding some good stuff recently, here’s “Five Copywriting Errors That Can Ruin A Company’s Website” from Smashing Magazine.

Mashable have 7 Tips to Make Your Blog Stickier. A lot of shirt brands have a blog that this info can apply to, but it’s important to note that a lot of the tips apply to non-blog content too.

Kissmetrics have a super guide to marketing using Twitter, and also a post with a guy claiming to have a 2% bounce rate which if you know your bounce rates you know is astoundingly low.


I Am The Trend’s Black Friday List is up and it has more than 80 brands on it, crazy! My initial list will be up in a few hours.

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Daily Tees & News Roundup for November 22nd

by Andy on November 22, 2011

walking dead t-shirt

Very nice Walking Dead t-shirt at TeeFury today. Anyone else watching this show?


I’m surprised that Qwertee have this shirt on sale since it’s part of 604Republic‘s permanent catalogue.
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Studio On fire

by Umang on November 15, 2011

Studio on Fire is not a t-shirt label but a design service and letterpress printing shop.

They call this the “Go Blind Tee Shirt” and for all of those tee makers or inspiring tee makers, this is a mission statement. It could possibly work for a writer or blogger as well. The design features a Vandercook 219 Newstyle handcrank letterpress machine. The subtlety of the darker red printing gives the image some depth like their letterpress prints.

Check out the prints and other items in their shop especially if you need some business cards for your brand.

Go Blind Tee Shirt– Monetary Damage $15.00 USD

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Daily Tees & News for November 8th

by Andy on November 8, 2011

mars university futurama t-shirt

Nice to see more Futurama shirts becoming available, even if it’s just for a day at TeeFury.


Great collage shirt from Qwertee today, one for children of the 80s I think.


Another cool design from Tilteed, but of course it is also an old design, I’d love to know what’s happening there and why we haven’t seen new shirts for so long, hopefully this isn’t the beginning of the end for Tilteed.


Whilst I don’t entirely understand the meaning of the bird painting itself, I do like the artwork today at Shirt.Woot.


Quite a few of the RIPT commenters are chiming in to say that they won’t buy this shirt because it will be out of date in a year, fair point.


It’s pretty rare that you get a shirt that draws from Picasso and Star Wars, bravo The Yetee, bravo.


Nope. I’m going to need someone to explain the reference to me on this 24tee shirt.


Gotta say I’m not in love with the Mario artwork at TeeRaiders today, sorry.


Nice to see this design at Loviu again.


Shirt Punch are exploring that oft-neglected crossover of Doctor Who and Wizard of Oz today.


The straightforwardly named Tshirt Contest have opened their first contest with a call for entries of beer designs.


‘War Torn’ is the Shirt Of The Day at DBH.


Delorean Dashboard is the deal of the day at BustedTees. $11 instead of $20.


I don’t want to complain too much about something that’s a 2 year old issue, but I saw it again and it annoyed me again. Total Film published a list of 100 Star Wars t-shirts in 2009 that I feel is clearly heavily inspired by my list of 202 Star Wars t-shirts. That post took me the better part of 25 hours work, work that they haven’t acknowledged in their list (they have picked all the same shirts as I did, and in many cases they’re listed in the same order. I’m of no doubt that Total Film have earned money from that post (they have ads, and they’re on the first page of Google for the search ‘Star Wars t-shirts’), but all I want from them is acknowledgement that I did the research for their article, and an apology for using my work without permission. If any of you would like to leave a comment on their article or tweet them @totalfilm regarding the issue I’d appreciate it.


Mashable have a short list of “4 Essential Facebook Page Apps to Improve Communication With Fans” that I think will be of use to brand owners.


New shirt today from A Better Tomorrow.


Javaboi Industries have a Steve Jobs tribute shirt. Frankly, I don’t care for the shirt, it’s just not for me, but I can understand why people would look up to Steve Jobs, and it’s cool that Javaboi are donating to charity with the sales from the shirt, especially as they are a brand that has unfortunately had far too many experiences with cancer.


RedBubble artist Tom Trager has released the above ‘Dalek Pest Exterminations’ Doctor Who shirt for £15.99, which I’ve now added to the Doctor Who list.


You can get an extra 15% off at PLNDR with the coupon HUSH15 provided you spend $50+.


Use the coupon code TRIPLE11 to get 20% off your order at Karmaloop from now until midnight (EST) on November 11th.


I’ve opened up a couple of new advertising spaces for your perusal (footer & sidebar skyscraper left). Don’t worry, this isn’t yet more ads on HYA, I’ve converted the two ads that had Google AdSense on them to regular ads (that are backfilled with AdSense at the moment, confused?). They’re on a CPM basis, meaning you only pay for what you want and I’ve made it possible to buy just a couple of thousand pageviews at a time, meaning you can dip your toe in the water advertising on HYA for just a couple of dollars. This also means that we could have hundreds of people advertising on HYA, which I think would be pretty cool.


Unestablish has opened for business, they seem to have some pretty cool higher-end looking clothing.




Counter Balance Clothing (who I hadn’t heard of before) released a big new Fall collection a few days ago, with that many new shirts you guys must be able to find something you like in there.


Time for me to feel bad again, Monstros Apparel have been running a Kickstarter Project for the past month, and now that I finally get around to properly checking out their e-mail the Kickstarter has got 3 days to go and still needs about $2,000 to be funded. I know that HYA probably doesn’t have the readership to give this guy $2,000 but I think there are probably a few of you out there that would have pledged for one of his shirts.

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Daily Tees & News Roundup for Novmeber 7th

by Andy on November 7, 2011

Starship Troopers t-shirt

When I first saw Starship Troopers I thought it was awesome because of all the guns and explosions, and even a couple of boobs here and there, but now that I’m an adult I realise that it’s actually a bit smarter than it’s often given credit for. $10 today at TeeFury.
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