From the category archives:

Label Profiles

Hands-on Review: 8BIT t-shirts

by Chris_S on April 14, 2013

Post image for Hands-on Review: 8BIT t-shirts

Retro has become a huge niche market in almost all areas – t-shirts included. And one t-shirt company out of Ireland are taking advantage of that rise in popularity of all things retro.

8BIT has a collection of carefully designed tees based on the glory days of retro gaming. The 8-bit era produced some of the best games and established the modern-day industry as it stands now. Their limited edition run of shirts (snap them up quick: there are only four designs, and each design only has 100 or 125 versions) appeal to the kind of person who lived through the 8-bit era the first time round, and now wants to show their love for their childhood with a beautifully crafted piece of clothing.

That care in the end product comes as soon as you receive the package. Your tee is encased in a brilliant white box, sturdy enough to keep the quarry inside clean and tidy but not too heavy.

And once you open the box, and take aside the tissue paper and the cool postcard with an old-school Gameboy on a washed out beach, you realise that the shirt inside is pretty great, too. The design I received was ’001 – Grace’ (€30) which is a limited print run of 125 (mine was #19).

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It’s a luscious representation of the kind of huge sprites from the classic era of 8-bit games that you grew up with; this footballer performing an overhead kick could have been ripped right out of something like Amiga’s Sensible Soccer franchise.

The quality is great, as you’d expect from a company so invested in producing the great packaging they do. The tiny touches such as a nicely presented package are one of the best ways to separate the wheat from the chaff in an industry where the ability to enter it is becoming ever lower. Those who take pride in their work will make sure to present it neatly.

The tee is a thick, soft one, and it holds up well in a wash. Overall, if the bright lights of the 1980s and early 90s gaming world is your thing, you should head on over to 8BIT and grab yourself a tee.

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Create Clothing: Really rather impressive

by Andy on March 15, 2013

fallfinalre1 480x962 Create Clothing: Really rather impressive
Joel Wiesner, the co-founder of Create Clothing, sent me an e-mail back in January, I took a quick look at the e-mail on my phone and told myself that I’d give the site a look when I got home and was in work mode. Of course, I completely forgot and have only gotten around to checking them out almost two months later. My bad, they’ve got some really cool stuff.

They had their first birthday back in January, so they’re still new but not that new, and it’s interesting to see how their style has progressed through the year by looking at their store, what I assume to be older stuff at the bottom of the store doesn’t suck, but the newer designs are a lot more impressive and enticing to new customers. Looking forward to seeing more from these guys and hopefully I won’t be such a slacker on the next update.

*UPDATE* Create have been nice enough to offer use a coupon code. Use the code HideYourArms to get 10% off your entire order.

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Hands on with a blu-boy tee

by Chris_S on February 4, 2013

Post image for Hands on with a blu-boy tee

This little package arrived on my doorstep a few days ago. In case you’re incapable of reading, it’s a package from blu-boy, a tee brand started up by Bev O’Shea when a freelance graphic designer in Ireland. “I guess it’s safe to say that I got bored of playing it safe and sticking to the norm,” Bev said in a covering email. Not sticking to the norm results in some brilliant t-shirts.

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Opening the package was great. For what is a relatively young brand, blu-boy have managed to put together a really professional style of presentation that makes receiving a tee more of an event. As a little attempt to bring something new I used Vine to produce a 6-second unboxing of the shirt itself here.

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The shirt blu-boy sent was their ‘Exquisite’ design (€25.00) on a black crew neck – and I can’t fault it one bit. It’s one of the least brash designs they do, and I think the sort of understated nature makes it excellent. I’m a strong type fan, and this is great use of it. It’s subtle enough that you don’t feel overly self-conscious wearing it while standing out enough that it’s not the sort of thing you find ten a penny on the racks at any high street shop.

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Everything about this seems well made, from the thick card stock used for the brand tag on the back of the neck to the printing itself (blu-boy use water-based inks, for those of you who are concerned about the environment and want your tees to have a green-friendly provenance).

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All told, this is a really great tee – which means I’m stuck for having much to say. What I will say is that this isn’t the only good design that the guys at blu-boy have online, and it’s well worth a look at their online store to see if there are any others out there you might fancy.

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Margin London Preview

by Margin London on February 4, 2013

Regular Hide Your Arms readers will have spotted our recent posts highlighting a few of the brands exhibiting at Margin London on the 10th & 11th February.

With just six days to go until the show opens to buyers and press, here’s a preview of some more of the labels making their tradeshow debut at the exhibition.

We thought we’d better not post any more in-depth profiles otherwise the Hide Your Arms crew wouldn’t have any exclusives to report on when they visit the show!

Here are some images to whet the appetite and look forward to the Hide Your Arms reports after the show.

For information about exhibiting at or visiting Margin, get in touch via the website.

 

LATIN LOVER, a new t-shirt label from Columbia for men & women, with great illustrations & graphics:

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EVIL, the first-season from this new menswear range will be debuted at Margin. The collection features a whole range of clothing (shirting, trousers, chinos, denim) and printed tees & sweatshirts:

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SLANG, a new men’s and women’s t-shirt brand from Portugal, drawing influences from art, music, and skate, and making their debut at Margin:

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NETTY RATTI, adorable cross-stitched designs in this range of ethical women’s tops and tees:

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OUT OF PRINT first made their debut at Margin in August 2011 and have exhibited at every edition since. They’re back again in February 2013 to unveil their latest tees featuring artwork from classic books:

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OURS at Margin London

by Margin London on February 1, 2013

ours at margin london OURS at Margin London
Fresh from California comes this new range of menswear by Ours. With tailoring alongside premium streetwear, the range should appeal to a wide range of men looking for quality relaxed clothing.

Blending 1980?s Caribbean influences with New England tailoring, Ours could be summed up as “Island Prep”. The range of laidback surf-inspired menswear consists of a full roster of clothing including shirts, trousers, shorts, caps, vests, and unique illustrated tees.

As Hide Your Arms is all about the tees, we’re featuring images of Ours’ t-shirts, but you can see more images with the clothing at their website.

We love the beach-inspired hand-drawn illustrations coupled with text and retro imagery simply coloured in.

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Following their debut at Agenda in Long Beach, Ours will be making their European debut in February 2013. Margin London is the only show in Europe to see this first season by new Californian brand Ours when their European distributors, Boy Parker, exhibit the range.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

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Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Ours will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find OursBoy Parker, and Margin on Facebook.

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Less Clothing at Margin London

by Margin London on January 31, 2013

less clothing at margin london Less Clothing at Margin London

Exciting times lie ahead for young streetwear brand Less Clothing.

As well as just launching their new website, Less will be making their trade show debut at Margin, the longest-running independent exhibition in London.

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Handcrafted in London, Less Clothing produce men’s and women’s streetwear with a sharp attention to detail, from the signature cuffs to the embossed leather labels.

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We love the vibe of the label and their lookbook, the sun-drenched images and their association with musicians and DJs give the brand a real “Ibiza” vibe that we’re happy to buy into for some sunshine (especially during such a cold grey winter!).

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

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Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Less will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

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Dr Popcorn at Margin London

by Margin London on January 28, 2013

dpa Dr Popcorn at Margin London

Hailing from Sheffield, DPA, an acronym for Dr Popcorn Apparel, is a new brand producing handcrafted tees for men and women. With a dark edge to the graphics, the range is printed on high-quality, fair-trade garments.

Along with releasing their 22-strong range, DPA are making their trade exhibition debut in February 2013 at Margin London.

dpa1 Dr Popcorn at Margin London

So many streetwear brands concentrate on mens’ items only to it’s refreshing to see that DPA have not forgotten about women’s pieces. These designs would also sit well in a women’s boutique and we can imagine some of these prints looking great under a sharp, tailored jacket.

All items come well-presented in their own hand-printed box which adds a level of detail and care that raises the sinister aesthetic to that of a collectible.

dpa4 Dr Popcorn at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

dpa2 Dr Popcorn at Margin London

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

DPA will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

dpa3 Dr Popcorn at Margin London

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Sprayground Bags at Margin London

by Margin London on January 26, 2013

sprayground bags at margin london Sprayground Bags at Margin London

Not tees, we know, but you can be wearing the best looking t-shirt and let your outfit down with a bland or ugly bag.

Chances are that, if you’re reading HideYourArms, you care about your printed tees and what you wear so, like a hair-flicking starlet, you deserve a decent printed bag (because you’re worth it).

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American brand Sprayground is innovating baggage with their distinctive art-inspired range. With backpacks, weekenders, and iPad sleeves, all available in a range of great designs, Sprayground bags feature dripping gold paint, camo sharks, piles of cash, and many more unique prints, including a collaboration with Mishka.

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Designer David Ben David, aka DBD, grew up in Miami painting, skating, surfing, and always on the go, packing his whole life in his backpack but all he could find were bags of the same old solid colors and shapes so had to create his own brand.

With stores as diverse as Nordstrom, Digital Gravel, Patricia Field, and Kitson carrying the range in America, and spotted on numerous artists including Rihanna, the bags have wide appeal, from streetwear stores to fashion boutiques.

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Sprayground bags are made from durable polyester fabric and feature a sleek construction with hidden features, such as velour laptop, tablet and sunglasses compartments, ergonomic padded back support, and stash pockets.

Sprayground are reaching out to potential stockists across the pond when they make their European tradeshow debut exclusively at Margin, the independent trade show exhibition in London for new brands.

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Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002 and will be the only trade exhibition across Europe to see the range of bags in person.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the UK launching point of overseas brands such as Upper Playground, Diamond Supply Co, Stereo Sound Agency, Double Goose, Loreak Mendian, Syndrome, Nooka, Mimobots, Qwstion, Hixsept (now Etudes Studio), and many others, who all made their European or UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

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Sprayground will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find them on Facebook here.

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The Illustrated Mind at Margin London

by Margin London on January 23, 2013

the illustrated mind at margin london The Illustrated Mind at Margin London
There are many t-shirt brands out there, with new ones launching every week it seems, but not all can say they have their own focus group and testing ground. Boy Parker, the independent store in Brighton on the Sussex coast, can claim just that, as they’re able to get an instant reaction to any new design from the stream of on-trend students that frequent the seaside town.

Having perfectly honed their season’s collection, Boy Parker then unleash their brand The Illustrated Mind, which brings together the work of artists from diverse backgrounds, and offer it to other stores to carry safe in the knowledge the range contains the best selling designs.

Their quirky prints and unique illustrations add a well-received surrealism to their range and distinguishes The Illustrated Mind from many other brands.

The Illustrated Mind started in 2011 and has steadily built their range, their group of collaborating artists, and their stockists ever since.

the illustrated mind at margin london1 The Illustrated Mind at Margin London

The new season’s range will be on display to buyers and press exclusively at Margin, the London trade exhibition in February 2013. The Illustrated Mind first debuted their range at Margin back in February 2011 and are returning in February 2013 to unveil their latest designs.

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Boy Parker is an independent store in Brighton, Sussex, that specialises in tees from brands including Lazy Oaf, Threadless, Brandt, My Yard, Paper Root, DeadBuryDead, and many others.

For more info and a look around the store, watch the Boy Parker Shop Tour Video created by Margin.

The Illustrated Mind will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Boy Parker who distribute the range on Facebook here.

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Drink Beer Save Water at Margin London

by Margin London on January 21, 2013

drink beer save water at margin london3 Drink Beer Save Water at Margin London

When you hear the name of this new Korean brand, your first instinct may be to imagine “comical” retro beer graphics with humorous slogans about getting drunk. Nothing could be further from the reality of this expertly tailored range of tees that lift Drink Beer Save Water to another level.

With a large of range of visually adept clothing, Drink Beer Save Water have created wearable conversation starters that demand a double-take with their subtle stylings. Expertly placed pockets, slashes or stitches transform the humble tee or bag into something else (or in one case, transform a tee into a bag).

Expect to see more of Drink Beer Save Water in the UK soon as the Korean brand will be making their UK trade debut at Margin London to meet with buyers and press.

The brand of quirky and cleverly cut pieces is quickly gaining momentum across the world following their appearances at trade events such as Project in New York and Bread & Butter in Berlin, but February marks the first time Drink Beer Save Water will be exhibiting in London.

drink beer save water at margin london11 Drink Beer Save Water at Margin London

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Chateau Roux, Eva Evanovitch, Camo, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Drink Beer Save Water will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th, and you can find Drink Beer Save Water on Facebook here.

drink beer save water at margin london21 Drink Beer Save Water at Margin London

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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

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To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

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Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

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Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

hideyourarmsintrothumb Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

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For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.

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Label profile: Danger of Death

by Chris_S on November 12, 2012

dangerofdeath 480x800 Label profile: Danger of Death

Danger of Death class themselves as being aimed at a “more alternative audience”, but as co-owner Nick explains – and I agree with – fans of top-quality illustration might still find something here for them.

The company’s been a year in the making, and they seem keen to do things right. Often, the sort of t-shirts you see at rock shows and clubs can be cheap, faded and poorly illustrated things. Jim and Nick have commissioned some great artists to put out some quality illustrations on tees, hoodies and sweatshirts for their debut line.

A lot of the time with alternative t-shirt designs, you’d feel ashamed to wear them out on the street or in shopping malls. But Danger of Death’s designs just toe inside the line of being too outlandish, while not compromising on the scene’s ideals. They’re not toned down in any way: they’re just admirable illustrations that ordinary people will look on with interest, rather than looking on askance.

Plus, the t-shirts, at £18 each, aren’t that badly priced. We’re going to be getting a review up of the shirts themselves once we get our hands on the product in a week or so. If Danger of Death have caught your eye, keep checking back with HYA to see how they stand up in the flesh.

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Review: Awake and Dressed

by Chris_S on October 26, 2012

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Awake and Dressed is a motto for my life. I’m not someone who likes to faff about in the morning, lying in bed. I have to be up and about fairly quickly, otherwise the day’s not worth counting.

My Old Dutch (£29.99) is the sort of design typical of Awake and Dressed. It’s becoming increasingly fashionable, and (I mean this as a compliment rather than an insult) is the sort of thing you’d see in a branch of Triple S, or in a club on a weekend.

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The design’s pretty great – and you’ve got to hand it to Jonny Wolf, because the whole thing is deliciously packaged. The print quality of the design is razor sharp, and has blended in with the shirt fabric brilliantly. This isn’t one of those designs that feels like it’s slathered on the shirt and is so thick that it artificially shapes it in perfect straight angles. The whole shirt is supple and giving.

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In fact, it’s the shirt quality I want to talk about. I’ve got a lot of tees in my cupboard, and this one is – to my mind – the smoothest wear I’ve had. It’s so soft! I haven’t been able to put it to the test with several washes to see if that changes things, but certainly on first wear it’s like a second skin. Really, the only thing I can fault is the price – at nearly £30 it’s a little steep for my tastes, but then again maybe I’m just thrifty. Plus when you wear it you begin to realise that you’re paying for a premium product, not just an overinflated price tag.

These are the sort of t-shirts that people want to be seen in these days; they’re very fashionable. And I haven’t seen many brands doing it better than Awake and Dressed.

(Costliness = £29.99)

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Say hello to Hypnowl Empire

by Andy on October 19, 2012

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Threadless alumni Heiko (aka thestateofthings) recently got in touch to let me know that he has decided to branch out and start his own t-shirt label called Hypnowl Empire, and I’m sure glad he did because as you can see he’s got some really nice designs.

These American Apparel printed shirts do cost $39.99 each, and there’s no way to make that look cheap, but Heiko is in Australia and it costs a lot more to bring in the AA blank t-shirts, and printing costs more, basically everything costs more. I am sure this situation is much more frustrating to the people that try and build their brands than those of us that just want to buy those lovely shirts. I hope that Heiko can build a following in Australia at the very least because it would be great to see this brand grow and release more of those lovely designs.

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Post image for Gordon Holden is a little weird; we’re “magical”

24 480x288 Gordon Holden is a little weird; were magical

We got an email from Gordon Holden recently. His site is pretty interesting (and, well, confusing), but from what I can gather he is an artist who also likes to design tees every so often.

Anyway, back to the email. It was short and sweet. “i like what you do. it is magical.”

After that, there was no way we weren’t going to check out his site. What we saw was interesting, and very well designed (though maybe beyond the price range of most people).

The tees look great. They’re a little strange, but this is a guy who sent us a two sentence email and called us magical, so you get what you ask for.

The problem is that this is art, really, and art ain’t cheap. You’re looking at $62-$66 for a single t-shirt, which is far from cheap. In fact, everything that I’m wearing right now (bar my shoes) didn’t cost that much. But if you’re interested in these designs, and have a little chunk of change spare, then there’s no reason not to buy one of these as a statement piece.

Just wash it very, very carefully.

(Costliness = $62-$66)

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Post image for Mechanic Industries combines magic and gambling

2 Mechanic Industries combines magic and gambling

Most people I know have a sideline these days. It might be that they clean cars on weekends from their day job; others might enjoy going to horse tracks and becoming a part-time professional gambler. So it’s encouraging to see a t-shirt designer who has a sideline too. We got an email from Jimmy K at Mechanic Industries explaining how his day job parlayed into a sideline (which then transformed into a tee brand. Stick with me!):

A Mechanic is a card cheat that utilizes advanced sleight-of-hand techniques to gain advantage over their opponents. Mechanic Industries give magicians the competitive edge with an arsenal of premium products. This advanced product line taps into the very essence of what Magic & Gambling is all about – advantage.
Appearing in June of 2012, Mechanic Industries Ltd is based in the UK and specializes in the design and production of the highest quality gaming & gambling products for use by magicians, flourishers, poker enthusiasts and avid gambling fans alike. We are fanatical card magicians, poker players and leading designers. It is our aim to become the premium retailer for all things magic and gaming. 
So of course it makes perfect sense for them to start designing t-shirts too. There’s only the one design at the minute (‘Work Wear’, £24.99) but I like it, and it comes in three different colours. These guys might be a brand to watch in the future.

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Unrefined or UNRFND?

by Chris_S on July 10, 2012

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newskull Unrefined or UNRFND?

We got an email from Drue at Unrefined Clothing a while back telling us about his new releases, with three separate designs in two different colours. We’ve only just got around to checking them out, and as you can see some of them are quite cool.

Drue tells us that he’s a student in Sheffield, and I think it’s really cool that he’s set up shop in the middle of his degree, though I’m not the world’s biggest fan of Gildan tees. In case you didn’t know, students in the UK have to pay a big chunk of change in order to get educated (and those going to university this year are paying even more), so if you want to help a guy be able to afford branded bread rather than the store-own value range, then head over to their shop and buy a £13 t-shirt. My favourite is ‘Waves’.

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Black Thunder are a first for HYA

by Chris_S on July 7, 2012

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tno tshirt 480x656 Black Thunder are a first for HYA

keys whitegreen 480x656 Black Thunder are a first for HYA

Portgual hasn’t given a lot to the world, to be honest. You’ve got a lot of salt cod (but that’s also popular – and more associated – with Scandinavian countries), and Christiano Ronaldo (who isn’t necessarily the best face you want to put forward). But now there’s another thing to add that Portugal has contributed to the world: Black Thunder Clothing Company.

Black Thunder was founded in 2008 by the graphic designer and illustrator André Silva, and they put out a variety of brash and bold t-shirts which would look great on the streets of Lisbon or some other continental city. Oversized illustrations and ballsy type make this the sort of thing you wear if you want to get noticed, but it’s quite hedonistic (especially their lookbook for the Summer ’12 line). We’re pleased to say that they’re Portgual’s first entry on HYA, and we’re happy to welcome them.

If this sort of thing’s your style, then the shirts are priced fairly competitively, from €12.50 to €15. It’s maybe not the sort of thing I’d wear (I like my designs more subtle), but there’s definitely a market for this sort of shirt when done well – and to my eyes it seems that Black Thunder are doing precisely that.

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overthose t-shirts

52846 satellites above us overthose Overthose have one design which is slightly more controversial than the rest
Just do it overthose Overthose have one design which is slightly more controversial than the rest
labyrinth overthose Overthose have one design which is slightly more controversial than the rest
muslin love overthose Overthose have one design which is slightly more controversial than the rest
It’s not going to take a genius to work out which design I’m talking about in the title, but I think it would be unfair to suggest that Overthose are unnecessarily trying to court controversy when you look at their other designs, which are all pretty interesting. Possibly a touch pricey at €30 per t-shirt, but clothing is expensive in Germany, and they are printing the shirts themselves one-by-one so that goes part way to helping justify the premium price.

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